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Digital Advertising: Maximizing Reach and ROI

Nonprofit Marketing Insights by GlobalOwls

Digital Advertising: Maximizing Reach and ROI In the competitive and ever-changing marketing and communications landscape, digital advertising connects businesses with their target audience. This article will examine all these facets, shedding light on how the mastery of online advertising can lead to sustainable business growth.

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How Global Talent Enriches a Global Health Organization

NonProfit Leadership Alliance

Global Talent Base, Global Challenges Yet managing a global team is not without its challenges. These are the pillars on which we build our organizational culture: Inclusive collaboration, respect, commitment to learning and adaptability. And you need a diverse team to focus on that global-to-local perspective.

Health 234
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Keeping the Dream Team: Unleashing the Power of Employee Retention in Nonprofits

NonProfit Leadership Alliance

Encourage collaboration and celebrate achievements to create a sense of belonging and shared purpose. Offer resources like counseling, stress management programs, and employee assistance programs. By prioritizing employee retention, nonprofits can build a strong foundation for long-term success and positive community impact.

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Walmart Heirs Bet Big on Journalism

NonProfit Quarterly

Walton…and individual family foundations have directed tens of millions of dollars to support journalists, newsrooms, and journalism organizations. The foundation board is legally independent of Walmart. Journalists and outlets—including Civil Eats—who receive support from the foundation have full editorial control over their content.”

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AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns

Nonprofit Marketing Insights by GlobalOwls

For example, an AI-powered targeting algorithm may inadvertently exclude certain demographic groups from seeing job advertisements or financial services offers, perpetuating existing disparities in access to opportunities. To mitigate algorithmic bias in marketing, companies must adopt practices that promote fairness and inclusivity. “AI

Ethics 52
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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. You may not want to change how you currently manage donors, which means you’d like to invest as little as possible in a different solution or approach to donor management.

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From Concept to Campaign: How Referral Program Templates Streamline Your Marketing Strategy

Nonprofit Marketing Insights by GlobalOwls

Because it comes from someone they trust, not a company advertisement. They provide a solid foundation based on industry best practices, ensuring you’re not starting from scratch. Simplified A/B Testing : With templates, conducting A/B tests becomes more manageable. The benefits are clear. First, it’s cost-effective.