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12 Communications Strategies for Nonprofits

Nonprofit Marketing Guide

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. But what’s in the middle?

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10 Media Relations Terms You Might Not Know

Nonprofit Marketing Guide

Agencies of record can also be the single agency allowed to purchase and manage advertising on behalf of a client. Your nonprofit can create b-roll and make it available to news organizations to supplement what they record on their own. These terms are often used interchangeably in the nonprofit sector.

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Book Review: Breakthrough Nonprofit Branding

Selfish Giving

Before I get to my review of Breakthrough Nonprofit Branding (BNB) go now and learn more about the contest the authors are hosting for nonprofits. To help put the book’s teachings into practice, the authors are launching a contest for nonprofits based in North America. Breakthrough Nonprofit Branding has a lot of good answers.

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Getting a Job in Cause Marketing

Selfish Giving

Most of them come from marketing, advertising and public relations. Very few nonprofits in Boston have staff dedicated to cause marketing. In addition to my own nonprofit, I can really only think of two other full-fledged cause marketing shops: The Jimmy Fund and Children’s Hospital.

Marketing 180
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Low-Cost Fundraising: 6 Innovative Ideas

Ann Green

Low-cost fundraising isn’t just about saving your nonprofit some extra cash. T-shirts are one of the most effective products, but there are plenty of options that can suit your organization’s needs, whether it be a school, church, or traditional nonprofit. Promote your nonprofit by wearing the shirt and spreading the word.

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4 Digital Marketing Tips for Social Impact Organizations

NonProfit Leadership Alliance

Collaborate with nonprofit influencers. One of the best ways to get your content in front of new audiences is by collaborating with nonprofit influencers with significant viewership. According to NXUnite, there are hundreds of nonprofit panels featuring thought leaders in the sector.

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True or False? A Quick Guide to Understanding Journalism Ethics

Nonprofit Marketing Guide

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. act as the public’s watchdog. But how does this code actually apply to the nonprofit world? These rules might appear quaint in this age of partisan cable networks and opinion-based websites.

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