Nonprofit Marketing Guide

NOVEMBER 3, 2014

Nancy Levesque serves as Director of Marketing Communications and directs the marketing communications initiatives of the National Summer Learning Association (NSLA), an organization whose mission it is to close the achievement gap between lower- and upper-income youth nationwide. Go O’s!

Communication 209

Communication Public and Nonprofit Management Nonprofits Advertising 209

Ann Green

MARCH 11, 2021

If you want to leverage your own site as a donor engagement tool, make sure to follow these five tips: Review general website development best practices Integrate your site with other nonprofit solutions Advertise your upcoming campaigns and events Add consistent content to your blog roll Consider starting an online webinar series.

Advertising 228

Advertising Nonprofits Recruitment Marketing 228

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 206

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 206

The NonProfit Times

JANUARY 8, 2025

Most recently the chief marketing officer of ALSAC, the fundraising and awareness arm of St. Prior to her work at ALSAC, she was senior vice president of Global Marketing & Networks at Susan G. Emily Callahan is going home to Oklahoma.

Children 52

Children Advertising Associations Marketing 52

Nonprofit Marketing Guide

OCTOBER 27, 2022

Are you looking for a new nonprofit marketing job? Specifically for Nonprofit Communications and Marketing Jobs. Association Career HQ. State Nonprofit Associations usually have job boards. Find your state association here. Or are you hiring for new positions on your nonprofit communications team? . LinkedIn Jobs.

Communication 143

Communication Associations Healthcare Philanthropy 143

Selfish Giving

JUNE 21, 2020

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts [Released 02/29/20] UBIT [It’s here!] that is conducting a charitable sales promotion in which it will advertise that it is donating to Charity Corp. UBIT affects traditional corporate sponsorships (e.g., $X

Law 147

Law Advertising Public and Social Policy Activism 147

NonProfit Leadership Alliance

JULY 10, 2023

This cost includes marketing and recruiting for the position, the extra time it takes for other staff to adopt and complete the tasks to stay on target, and training the new employee. He is currently the Director of Marketing and PR at Ramey-Estep in Ashland, KY, and an Instructor at Morehead State University.

Retention 184

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 184

Nonprofit Megaphone

AUGUST 6, 2024

50 Nonprofit Marketing Ideas Are you a nonprofit looking for creative ways to thrive and grow but feel limited by a small budget? Perhaps you are a large nonprofit seeking to function and market more efficiently. Here’s a useful compilation of 50 nonprofit marketing ideas gathered from various successful nonprofits.

Marketing 98

Marketing Marketing Public and Nonprofit Management Nonprofits 98

Selfish Giving

FEBRUARY 29, 2020

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts UBIT [Coming Soon!] We are entering into a cause marketing promotion in which our charity will receive a portion of the proceeds from the sale of each Sellco widget. SellCo sent us a draft contract to sign.

Law 147

Law Advertising Charitable Organizations Activism 147

Selfish Giving

DECEMBER 4, 2019

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] Our company is conducting its first ever cause marketing campaign. The regulations are also intended to help ensure that charities actually receive the funds in accordance with the advertised terms of the promotion.

Law 147

Law Advertising Non-Profits Charitable Organizations 147

Stanford Social Innovation Review

JANUARY 30, 2024

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular. As historian N.D.B.

Philanthropy 134

Philanthropy Public and Social Policy Advertising Universities 134

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 1, 2023

Inflatable Advertising Unleashed: The Versatility of Promotional Products The main objective of every advertising campaign is to raise brand awareness and inform potential customers about the services or products you offer. One way to do this is to be creative in your advertising.

Advertising 52

Advertising Production Construction Associations 52

Nonprofit Marketing Guide

DECEMBER 18, 2014

The marketing team did not want to adversely impact fundraising plans that were underway, so a strategy was implemented to target new donors who normally would not be reached by traditional means. As is the case with most advertising and promotion, you never really know what element of a campaign or message might connect with a contributor.

Collaborations 191

Collaborations Non-Profits Education Education 191

Nonprofit Marketing Insights by GlobalOwls

MAY 15, 2021

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) has been one of the standard strategies of businesses that want to expand their online presence. What are some things nonprofit owners should understand about online marketing? Along with the rise of the internet since the late 90s, marketing also evolved with it.

Nonprofit Organizations 126

Nonprofit Organizations Nonprofit Organizations Non-Profits Social Enterprise 126

Selfish Giving

JULY 10, 2019

Marketing Your Cause 1. 5 practical ways to target seniors in digital marketing. #5 Kraft Heinz brand Country Time is using outdoor advertising to take a stand on legalizing lemonade stands. Senior Associate, Corporate & Donor Engagement, Playworks (Boston) 4. [SPONSORED LINK] ?? 5 surprised me.

Retail 133

Retail Children Fundraising Fundraising 133

Selfish Giving

JULY 27, 2022

They sell them an advertising package and then throw in a promotion with you, which brings you little or no money, BTW. Marketing Your Cause 1. Associate Director, Corporate Partnership, Share Our Strength , Remote ($103k - $110k) 2. I think media partners in some instances would BRING ON a corporate partner. Sponsor ??. ??

Advertising 130

Advertising Food Health Associations 130

Fundraising Coach

JANUARY 17, 2025

Solution: Strategic Marketing and Outreach Drawing attendees to your event requires a thoughtful and targeted marketing approach. Consider these strategies: Leverage Digital Channels: Promote the event using email marketing , social media platforms, and your nonprofits website.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit Administration and Development Management Finance 52

Get Fully Funded

MARCH 6, 2023

But is it really worth that $100 to promote and attach your name to Suzie’s multilevel marketing opportunity? A sponsor who provides monetary donations or in-kind donations like services or a venue can be listed on all the marketing materials…banners…bookmarks…t-shirts and so on. Probably not!) Shop around and look for the best value.

Fundraising 130

Fundraising Fundraising Advertising Nonprofits 130

Nonprofit Marketing Insights by GlobalOwls

JULY 20, 2023

The Power of Multilingual Digital Marketing for Nonprofits: Breaking Barriers and Expanding Reach Unlock nonprofit potential with multilingual digital marketing. The digital marketing landscape for nonprofit organizations has evolved rapidly over the past few years.

Marketing 75

Marketing Marketing Culture Collaborations 75

Ann Green

JANUARY 20, 2021

Microsites are websites that are associated with a main webpage, but also stand alone as an independent entity. Make sure to advertise this on your website so potential members have a clear impression of all you have to offer. It all comes down to how you market the event beforehand. Use microsites for member committees.

Nonprofits 156

Nonprofits Participation and motivation Management Communication 156

Candid

AUGUST 11, 2022

Sponsorships are a form of advertising in which companies pay to be associated with certain nonprofit events. . Cause-related marketing is a mutually beneficial collaboration designed to promote the corporation’s sales and the nonprofit’s cause. .

Philanthropy 105

Philanthropy Environmental Advertising Governance 105

Bloomerang

JANUARY 29, 2024

Keep members in the loop with communications on multiple marketing platforms, including email, direct mail, and text. By clearly articulating your membership tiers and benefits across multiple marketing channels, you can connect with potential new members who would be a good fit for your program. Send multichannel communications.

Public and Nonprofit Management 105

Public and Nonprofit Management Associations Management Nonprofits 105

Nonprofit Marketing Insights by GlobalOwls

APRIL 25, 2024

Unveiling the Future of Marketing: Trends, Tools, and Tech In the ever-evolving landscape of marketing , staying ahead of the curve is crucial for businesses aiming to thrive in the digital age. Let’s delve into the dynamic world of marketing to uncover the trends, tools , and technologies that are shaping its future.

Marketing 52

Marketing Marketing Ethics Technology 52

Nonprofit Tech for Good

JUNE 13, 2019

By Alec Green , Chief Marketing Evangelist at NonprofitReady.org , an online hub of 400+ free online courses in topics ranging from fundraising to grant writing, leadership to program management. Fox Foundation, DoSomething.org, and the ALS Association. Too often, nonprofit professionals don’t receive the training they need.

Leadership 108

Leadership Nonprofits Advertising Management 108

Get Fully Funded

OCTOBER 28, 2024

We chatted with Phil Immordino, President of the Golf Tournament Association of America, and he gave us his tips for everything from marketing to sponsors and the award ceremony at the end. Make sure to advertise your event! Want some insider tips on making your golf tournament a force for good? Post frequently on social media.

Fundraising 52

Fundraising Fundraising Advertising Activism 52

Bloomerang

JULY 26, 2024

Email, social media, text, advertising, events… the choices go on and on. for online display marketing.” It has a higher and faster response rate A Direct Marketing Association report found 4.4% John Lepp says anything between 0.25 and 1% is reasonable today. It’s not a lot, but it’s definitely more than nothing.

Fundraising 115

Fundraising Fundraising Retention Values 115

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. There are rules about election advertising and specific rules for certain types of organizations that may need certain certifications. You can only advertise domains that you own and that you submitted to Google.

Public and Nonprofit Management 136

Public and Nonprofit Management Nonprofit governance and management Advertising Nonprofits 136

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Website & Email Marketing Best Practices for Nonprofits. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Public and Social Policy 141

Public and Social Policy Nonprofits Food Environmental 141

Nonprofit Tech for Good

AUGUST 29, 2019

If you are not tapping this Instagram market, you may be leaving a lot of potential on the table. Marketers are doubling down on Instagram Stories popularity with ad spend as well. A reported 2 million advertisers are purchasing ads to insert into Stories in 2019. . Choose an objective that aligns with your marketing goal.

Advertising 111

Advertising Foundations Management Marketing 111

Nonprofit Marketing Insights by GlobalOwls

MARCH 27, 2024

The Small Business Blueprint for Digital Marketing Success Today’s market presents a challenging environment for small businesses, which must distinguish themselves in a crowded field where many competitors have larger budgets and more resources.

Marketing 52

Marketing Marketing Advertising Foundations 52

Get Fully Funded

OCTOBER 28, 2024

We chatted with Phil Immordino, President of the Golf Tournament Association of America, and he gave us his tips for everything from marketing to sponsors and the award ceremony at the end. Make sure to advertise your event! Want some insider tips on making your golf tournament a force for good? Post frequently on social media.

Fundraising 104

Fundraising Fundraising Advertising Activism 104

NonProfit Leadership Alliance

APRIL 19, 2023

Advertising your event is crucial to its success. Thank donors after the event. Social Media Challenge Everyone is familiar with the 2014 ALS Ice Bucket Challenge and how effective it was in both boosting awareness about amyotrophic lateral sclerosis and fundraising for the ALS Association. Encourage supporters to attend.

Participation and motivation 147

Participation and motivation Fundraising Fundraising Advertising 147

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 7, 2023

15 Must-Implement Marketing Strategies for Success in Silicon Valley Silicon Valley has long been recognized as a hub of innovation and technological advancements. In this article, we will explore 15 must-implement marketing strategies that can help businesses thrive in Silicon Valley. Chapters 1.

Marketing 52

Marketing Marketing Advertising Production 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 13, 2024

The AI Revolution in Marketing: From Targeting to Telepathy The marketing landscape has undergone a seismic shift in recent years. Gone are the days of mass-market advertising and generic messaging. Today, the savvy marketer wields a potent weapon: artificial intelligence (AI).

Marketing 52

Marketing Marketing Technology Production 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 20, 2022

Associated with core competencies. Plus, their store associates make themselves available to answer your questions. Even higher education institutions offer free online courses in myriad subjects but they don’t advertise them. . Since it’s a non-profit organization, it must show your passion for the work. Find Your Style.

Non-Profits 111

Non-Profits Social Enterprise Social Enterprise Construction 111

Nonprofit Marketing Insights by GlobalOwls

AUGUST 4, 2024

Local Marketing Mastery: How Service-Based Businesses Can Thrive in Their Communities In an increasingly digital world, the importance of local marketing for service-based businesses cannot be overstated. Conclusion Local marketing is essential for service-based businesses aiming to thrive in their communities.

Marketing 52

Marketing Marketing Collaborations Food 52