What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising
iMarketSmart
NOVEMBER 7, 2022
It promotes personal and social norms supporting a heroic response. 2] It might be external, public, and commercial. This helps because we know, intuitively, when a story works. This also helps appeal to the widest range of donors. It not only helps get the big gift. The inciting incident is the challenge.
Let's personalize your content