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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

It tested four online advertisements for a children’s charity.[19] But increasing anger didn’t work if the gift just generally helped people. Does this mean that deadlines help? International Journal of Psychoanalytic Self Psychology, 3 (1), 65-83. Political Psychology, 25 (4), 507-523; Miller, J.M, Not always.

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How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It might have clever advertising.

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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

This helps because we know, intuitively, when a story works. This also helps appeal to the widest range of donors. It not only helps get the big gift. It also helps deliver a donor experience worth that gift. Backstory [Identification]. Setting [Cultivation]. Inciting incident [Solicitation]. Climax [Recognition].

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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. This process repeatedly signals a helpful reciprocity social relationship. The previous social signals help build relationship. The tour and experiences help here as well. How complicated?