What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising
iMarketSmart
NOVEMBER 7, 2022
In fundraising, story works to motivate the donor. This helps because we know, intuitively, when a story works. This also helps appeal to the widest range of donors. It not only helps get the big gift. It also helps deliver a donor experience worth that gift. But it also works for the fundraiser. Story works.
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