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Active vs. Passive Cause Marketing

Selfish Giving

I call this active cause marketing (ACM). Some retailers see it as pestering the customer. While this approach won’t raise as much money as an active pinup program, it’s a hundred times better than most passive cause marketing programs I see. They ask because when they do you usually say yes and buy more. A lot more.

Activism 245
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Newsletter: Selfish Giving + You: 2025 is Our Year! ; Retail Winners and Losers of 2024 ; How Jimmy Carter Made Habitat a Nonprofit Giant

Selfish Giving

There are two fewer retailers to partner with: Party City and Big Lots close 1,600 stores and declare bankruptcy. Read more on the retail winners and losers of 2024. Gardening is a radical form of activism in its ability to reconnect us with the earth, challenge unsustainable systems, and inspire a better world.

Retail 130
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What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

Over a decade the retailer had raised $100 million dollars for the hospital's cancer care and research, making Kmart the hospital's biggest donor in its 50+ year history. "It Behind all the smiles and applause in Memphis was the cold truth that online retail would soon steamroll Kmart into oblivion. Next $100 million in five years!

Retail 213
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Newsletter: Advice for New Corporate Fundraisers ; 25 Hot Retailers to Add to Your Prospect List; How to Use YouTube to Drive Traffic to Your Website

Selfish Giving

Look them up on Twitter to see if they are active on the platform. 25 hot retailers ?? To accomplish this, I would immediately do two things. Set up a Google Alert on the person and the company so you can track them. Become an engaging storyteller. is a win that brings you closer to a new partnership! Partnership Notes 1.

Retail 241
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Online Cause Marketing: Give5Get15.com

Selfish Giving

After all, this is one cause marketing program that doesn’t have built-in retail foot traffic. All eight retailers are actively promoting the campaign. Give5Get15.com com is a great idea, but how does The Ellie Fund plan to attract donors to the site? Julie has a plan. All 6FCM grads do!

Marketing 250
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What Nonprofits Can Learn from Retailers That Are Beating Amazon

Selfish Giving

"How can a retailer flourish in such a daunting environment? Source: Wall Street Journal I often think that smaller, less well known nonprofits can identify with retailers that are battling Amazon. Source: Wall Street Journal I often think that smaller, less well known nonprofits can identify with retailers that are battling Amazon.

Retail 100
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8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Among other things, we also considered the size of the contribution, the length of the partnership and some of the creative ways the cause marketing promotion was activated. Finally, the sporting goods retailer is teaming up with several professional NFL players to promote “The Power of Pink” via public relations and social media.

Retail 272