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Using Psychology in Nonprofit Marketing

Nonprofit Marketing Guide

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. Take storytelling, for instance.

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Digital Friendships

The Agitator

Here, from Stephen Baker at Business Week, is a superb article on the psychology, sociology and anthropology of "digital friendships" — you know, all those online relationships you have on Twitter, Facebook, MySpace, LinkedIn, etc, etc. I liked this passage: "Now we’re swimming in information.

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

This distinction arises in anthropology and sociology theories.[14] Merely activating the concept of money changes personal and interpersonal behavior. Current Directions in Psychological Science, 17 (3), 208-212. [6] The psychological consequences of money. Current Directions in Psychological Science, 17 (3), 208–212. [9]

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Calling People Forward Instead of Out: Ten Essential Steps

NonProfit Quarterly

It’s well documented in studies in the fields of psychology, anthropology, sociology, and even neuroscience that shaming, blaming, and guilting someone shuts down the center of their brain responsible for learning and growth. The problem with either approach is that both typically get infused with shame, blame, and guilt.

Sociology 104
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3 Powerful Virtual Fundraising Ideas for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

Again, because of the huge variety of possible activities, their financial health depends on what nonprofits are into. Types of Nonprofit Activities. Commonly given as grants for scientific or sociological research, free-of-charge in most cases. Risks and Opportunities of New Reality . 3 Tips to Raise Funds Online.

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Beyond Karen: White Woman Archetypes in the Third Sector

NonProfit Quarterly

13 A Brief History of Archetypes Carl Jung is considered the father of archetypal psychology. She is evading race and at the very same time is confronted by it whenever she refuses to accept that a capable Black woman actively experiences racism at work. 15 These images are referred to as archetypes. She is quiet and “strategic.”

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Solidarity Challenges the Status Quo: A Conversation with Leah Hunt-Hendrix and Astra Taylor

NonProfit Quarterly

Two other uses of the concept arise around the same time: Emile Durkheim’s sociological theory of social cohesion and the Marxist vision of the labor movement’s solidarity as an engine for change. RR: I want to discuss the psychological dimensions of solidarity. AT: There is an innate human capacity and instinct for solidarity.