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Using Psychology in Nonprofit Marketing

Nonprofit Marketing Guide

As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. “The purpose of psychology is to give us a completely different idea of the things we know best.” ” – Paul Valéry Let’s dig into a few examples of how the disciplines tie in well. .”

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What is Climate Psychology? An Interview with Climate Psychology Alliance’s Rebecca Weston

NonProfit Quarterly

We sat down with clinician and advocate Rebecca Weston to talk about climate psychology, movement journalism, and the responsibility of journalists and clinicians to connect to the emotional impacts of the climate crisis. What is climate psychology? That’s one big part of what climate psychology does. “

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Activating Loving-Awareness

NonProfit Quarterly

This article was adapted from “Activating Loving Awareness through Contemplative Technology” by Sará King, published in Can AI Heal Us? , Love as an act, a presence, a skill, a relational orientation, and an intention to be actively cultivated is not a phenomenon that we can measure holistically in any quantitative sense.

Activism 124
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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

But it’s important to understand that motivating members to become donors is not just a financial ask but an emotional journey, deeply rooted in the psychological connections your members form with your cause. The post The Psychology Behind Giving: Motivating Members to Become Donors appeared first on Bloomerang.

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Bridging Generational Divides in Nonprofit Staff: 7 Steps

NonProfit Leadership Alliance

Encouraging empathy, active listening, and open-mindedness can help employees appreciate diverse perspectives and experiences. Leaders should lead by example by actively engaging with employees of all generations, soliciting feedback, and fostering an inclusive and supportive work environment.

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Tackling Eco-Anxiety Through Experiential Education

Stanford Social Innovation Review

Research shows many young people are experiencing adverse psychological and emotional impacts as a result. Although estimates vary, hundreds of millions of people could be experiencing some type of adverse psychological or negative socioemotional response to the climate emergency. What might educators do to counter this trend?

Education 131
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The Psychology Behind Corporate Giveaways: Why Do They Work?

Nonprofit Marketing Insights by GlobalOwls

The Psychology Behind Corporate Giveaways: Why Do They Work? Here’s a look at the key psychology principles that make promotional products an effective marketing and branding strategy. Beyond being mere free items, corporate giveaways also harness the psychological principle of reciprocity.