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A Fundraiser’s Guide to Measuring Donor Engagement

Ann Green

Increasing donor engagement can motivate a donor to give a second gift and keep them donating. The highest frequency scores are assigned to your most consistently active donors. Fundraising Participation Rate . There are many ways to measure donor engagement beyond just tracking donation activity. Social Media Metrics .

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Curating Content: Why You Should Promote Other People’s Stuff

Nonprofit Marketing Guide

When I suggested to a Girl Scout troop that they might want to mention other leadership and community service activities targeting school-age girls in their city on their own Facebook page, there was an uncomfortable silence on the phone, followed by throat clearing and a quick change of subject. Pre-order now and you can save 33%.

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How Content Marketing Is Different – The Terminology

Nonprofit Marketing Guide

Here’s how I define content marketing for nonprofits: Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants, supporters, and influencers so that they can help you achieve your mission. Content Crossword by BigStock.

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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. This sense of empowerment is crucial—it transforms the act of giving from a passive donation to an active contribution to a cause they care about.

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23 Leaders Selected for 2024 Advancing Racial Equity on Nonprofit Boards Fellowship

NonProfit Leadership Center

Melissa Morin Director, University of South Florida Foundation Melissa Morin, director at the University of South Florida Foundation, is one of 23 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2024 Advancing Racial Equity on Nonprofit Boards Fellowship.

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How to Reach New Audiences With Your Nonprofit’s Message

Ann Green

The goal here isn’t that you should immediately start participating in every activity we’ve listed. If your nonprofit has a monthly giving or membership program , you can recruit current participants to promote the opportunity to their family members and friends. Participate in cross-blogging.

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5 Strategies To Nurture Active Board Engagement

Bloomerang

Action step: “Board Buzz” for more active participation To put this idea into action, think about using the “Board Buzz” email plan. This means sending out regular emails each week that are specially made to say “thank you” and recognize the board members for taking an active role.