Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. But we suspect that a much larger percentage are open to opportunities even if they are not actively looking.

Communication 219

Communication Nonprofits Retention Activism 219

NonProfit Leadership Alliance

APRIL 28, 2024

As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.

Nonprofit Management 234

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 234

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. That said, SMART is not really enough guidance on what a nonprofit communications team should consider an objective.

Communication 209

Communication Retention Nonprofits Education 209

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. Changes in Knowledge or Understanding followed with 52% of nonprofits choosing this objective.

Communication 217

Communication Retention Collaborations Nonprofits 217

NonProfit Leadership Center

FEBRUARY 27, 2023

From for-profit companies to nonprofits of every size, one of the best indicators of high-performing organizations is a dedicated focus on creating a learning culture. Let’s explore this concept and discuss how to go about developing a learning culture in nonprofit organizations. What is a learning culture?

Culture 254

Culture Nonprofit Organizations Nonprofit Organizations Nonprofit Leadership 254

Ann Green

APRIL 14, 2022

Donor engagement is vital to nonprofit success. By donating, volunteering, and spreading the word about your organization, donors fuel your nonprofit mission. . Every phone call, donation, and click on your website is a part of your nonprofit’s donor engagement strategy. Effective donor engagement increases donor retention.

Participation and motivation 270

Participation and motivation Retention Values Activism 270

Ann Green

OCTOBER 26, 2023

Let’s take a look at three areas where nonprofits can drive increased fundraising efficiency: staff retention, donor qualification, and campaign planning. By Chelsey Newmyer What first comes to mind when you think about increasing your nonprofit’s fundraising efficiency? Cutting expenses? Refine your donor qualification process.

Fundraising 268

Fundraising Fundraising Retention Management 268

The Volunteer Hub

MARCH 7, 2022

With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. It’s no secret that a dedicated group of volunteers is an important cornerstone of many nonprofit organization. And what causes volunteers to leave? Personal Growth.

Retention 92

Retention Recruitment Public and Nonprofit Management Activism 92

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. For instance, if your nonprofit can retain just fifty percent of the donors from last year and they give the same amount this year, you’ll raise fifty percent of last year’s goal without recruiting any new donors. Luckily, you can change course.

Retention 110

Retention Fundraising Fundraising Recruitment 110

Nonprofit Marketing Guide

MARCH 25, 2022

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Find out How Nonprofits Can Use TikTok for Growth [Case Study + Examples]. Or if Instagram is more your thing, try Instagram for Nonprofits: 5 Tips to Get More Followers and Engagement. Register Now.

Communication 180

Communication Nonprofits Production Retention 180

NonProfit Leadership Alliance

AUGUST 6, 2024

As an organization that impacts many lives and communities, your nonprofit has a responsibility to form a team that can efficiently and effectively serve its beneficiaries and stakeholders. Incorporating inclusive language into your interview materials can help you connect with more candidates and make them feel valued by your nonprofit.

Recruitment 191

Recruitment Nonprofit Leadership Nonprofits Leadership 191

NonProfit Leadership Alliance

JANUARY 10, 2025

While your team might have the right nonprofit management skills , they can only do so much on their own. Your tools are the foundation of your nonprofits operations. To help you out, we will cover six essential tools every nonprofit should have in 2025. They help you streamline tasks, reduce manual errors, and cut costs.

Technology 187

Technology Public and Nonprofit Management Nonprofits Nonprofit Leadership 187

NonProfit Leadership Alliance

MAY 10, 2023

Nonprofit events are the perfect opportunity to bring your community together to celebrate and support your cause, but they also require a lot of work. Actively market event volunteering opportunities. Let’s begin! After all, people can’t volunteer for an event without knowing about it first. Upcoming volunteer opportunities.

Recruitment 192

Recruitment Nonprofits Management Activism 192

NonProfit Leadership Alliance

MAY 15, 2023

Planned gifts initiated by donors are excellent opportunities for your nonprofit. Can you be pursuing them more actively and frequently? With a planned giving program, your nonprofit can effectively scale its efforts—sourcing, cultivating, and stewarding a diverse range of planned gifts with increasing efficiency over time.

Nonprofits 204

Nonprofits Education Education Activism 204

Nonprofit Marketing Guide

AUGUST 13, 2012

What about all of those nonprofits using social media to raise money right now? I think you can, and that’s what I’ll be talking about when I present a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference for the North Carolina Center for Nonprofits on September 14.

Fundraising 226

Fundraising Fundraising Retention Activism 226

NonProfit Leadership Alliance

AUGUST 14, 2024

In the bustling coastal city of Cotonou, Benin, in West Africa, one man stands out in the nonprofit sector: Norentz Gogan , a Certified Nonprofit Professional (CNP). “It has been a transformative experience that I would highly recommend to anyone passionate about making a difference in the nonprofit sector.”

Public and Nonprofit Management 246

Public and Nonprofit Management Leadership Nonprofit Leadership Universities 246

Nonprofit Marketing Guide

OCTOBER 13, 2022

We all know how much time nonprofit communicators spend on creating and posting social media content (Hint: A LOT). I recommend that you connect your social media strategy back to specific nonprofit marketing goals and objectives. Expressions of loyalty, including retention or renewal (e.g., But what’s it all for?

Retention 164

Retention Education Education Activism 164

The NonProfit Times

JANUARY 9, 2025

ByJackie Sue Griffin The nonprofit world isnt what it used to be. To thrive during 2025, nonprofits must create workplaces where employees feel connected to the mission and see clear opportunities for growth. Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

NextAfter

JUNE 9, 2023

Hard truth: nonprofits are losing donors. In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. direct mail) and do not have an active email on file Offline w/ valid email – donors who only make gifts offline (e.g.

Retention 77

Retention Activism Values Philanthropy 77

Nonprofit Marketing Guide

SEPTEMBER 14, 2017

There’s no one right answer for every nonprofit because of all these different variables. Nonprofit communications work is all about building relationships with the people you are communicating with. Here’s one common approach: Divide your metrics into those that measure Activity, Reach, Engagement, and Impact.

Communication 171

Communication Poverty Activism Retention 171

Ann Green

OCTOBER 2, 2024

Want to reach new audiences to expand your nonprofit’s supporter base? By Jay Love Is your nonprofit looking to reach new audiences with your fundraising appeals , volunteer events, and advocacy opportunities? The goal here isn’t that you should immediately start participating in every activity we’ve listed.

Participation and motivation 174

Participation and motivation Education Education Activism 174

Get Fully Funded

JANUARY 17, 2022

You see, your annual fundraising plan is a treasure map that leads you to the exact activities that will raise the most money for your nonprofit over the course of the coming year. You can show them exactly what’s coming up and invite them to choose which activities they want to be involved in. Engage your Board. What worked?

Fundraising 134

Fundraising Fundraising Activism Retention 134

NonProfit Leadership Alliance

MAY 23, 2024

Think back to when you first got your start in the nonprofit sector. You may have had experience as a donor or a volunteer before, but you had a lot to learn when you became a nonprofit professional. As much as you felt you had to learn at the beginning of your nonprofit career, you still have a lot to learn. Let’s get started.

Leadership 130

Leadership Nonprofits Retention Nonprofit Leadership 130

Candid

JULY 6, 2021

How often do you read about the wonders of automation for nonprofits? Automation technology is designed to support your nonprofit’s team, but it’s not a replacement for people. For example, adding a personal touch is a key aspect of nonprofit donor retention, which is necessary to help nonprofits continue to grow and develop.

Technology 137

Technology Retention Nonprofits Communication 137

Fundraising Coach

JULY 13, 2020

When you have accessible data about your donors that is stored well and easy to sift through, your nonprofit will have the tools you need in order to build relationships with those supporters. . Some donors find themselves, very much like many nonprofits, stretched thin financially. Track donor retention rates. . Donations made.

Management 107

Management Public and Nonprofit Management Retention Nonprofits 107

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support.

Retention 111

Retention Participation and motivation Activism Energy 111

Affnetz

AUGUST 22, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum In today’s digital age, technology has transformed the way Nonprofit organizations operate and connect with their supporters.

Management 130

Management Nonprofits Activism Retention 130

Affnetz

MARCH 14, 2024

Introduction: In today’s fast-paced world, nonprofits are constantly seeking innovative solutions to streamline their operations and amplify their impact. Looking for a Salesforce CRM alternative tailored to nonprofits? Fundraising: Salesforce for Nonprofits claims to grow income with data intelligence and insights.

Nonprofits 130

Nonprofits Management Production Nonprofit Management 130

Bloomerang

DECEMBER 5, 2022

We’re excited to share that Bloomerang and Kindful nonprofit customers raised more than $42.4 This kicks off another record Giving Tuesday as nonprofits move full swing into the end-of-year giving season. It’s exciting to see the impact that Giving Tuesday has had on the nonprofit community,” says Bloomerang CEO Ross Hendrickson.

Non-Profits 132

Non-Profits Production Nonprofits Retention 132

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. Many nonprofits overlook engagement as a valuable metric. 5) Retention.

Marketing 113

Marketing Marketing Retention Nonprofits 113

Bloomerang

JULY 6, 2023

Nonprofit strategic planning can help your organization meet challenges effectively and take advantage of new opportunities. Despite the many benefits that strategic planning can bring, 49 percent of nonprofits lack a strategic plan. Nonprofit strategic planning FAQs What is strategic planning for nonprofits?

Nonprofit governance and management 120

Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 120

Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Charitable giving was up in 2020 , and projections for nonprofit giving trends in 2021 and 2022 are even rosier. Nonprofit Giving Trends on the Horizon.

Fundraising 137

Fundraising Fundraising Philanthropy Nonprofits 137

Top Nonprofits

JUNE 3, 2024

Whether you’re planning an advocacy campaign , a new program, or an online donation drive, your nonprofit needs volunteers. Volunteer recruitment is a challenge for many nonprofits, but fortunately, there’s a simple solution: keep as many of the volunteers you currently have as possible. Why does volunteer retention matter?

Retention 52

Retention Recruitment Volunteerism Volunteerism 52

Bloomerang

AUGUST 30, 2021

Here are a few 2021 key findings from the report to help us retain and upgrade nonprofit donors: . Despite these documented leaps in giving for 2020, many nonprofits are now wondering about giving patterns moving forward. Moving forward with how to retain and upgrade nonprofit donors in mind. adjusted for inflation).

Retention 103

Retention Nonprofits Foundations Philanthropy 103

Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

Nonprofits 126

Nonprofits Advertising Communication Activism 126

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Retention 106

Retention Energy Philanthropy Foundations 106

NonProfit Leadership Alliance

NOVEMBER 1, 2022

If you’re a nonprofit leader, you know the importance of forging a deep bond with your supporters in order to keep them engaged with your mission. However, segmentation can undoubtedly be confusing or frustrating for newcomers and seasoned nonprofit pros alike. This is perhaps the most straightforward data your nonprofit collects.

Communication 176

Communication Activism Donor Motivation Values 176