The Agitator

MAY 3, 2010

But backing off from that extreme a bit, and assuming Step #1 was to focus on retention, retention, retention … what else would we do? Step 8: Identify and activate your missionaries. In his challenge, Godin postulated a scenario where it was "impossible" to get new customers or donors.

Retention 94

Retention Production Universities Nonprofit Management 94

The Agitator

SEPTEMBER 28, 2010

Target Analytics has just released its Index of National Fundraising Performance for the 12 months of activity through the 2 nd Quarter of 2010. decline in retention rates) and the health sector with a 7.2% decline in retention. And please let us know if the trends you’re seeing match those in the Index.

Fundraising 89

Fundraising Fundraising Retention Healthcare 89

Bloomerang

MAY 20, 2024

In the dynamic world of nonprofits, managing supporters effectively often feels like juggling too many tasks at once. Imagine harnessing the power of unified data to streamline operations, boost engagement, and drive retention. But what if you could simplify this? Dynamic membership groups: Segment your members based on level.

Management 113

Management Retention Activism Technology 113

Affnetz

MARCH 14, 2024

However, as the landscape evolves and the costs of adapting general-purpose CRMs to meet nonprofit needs grow, nonprofits are discovering the value of specialized tools designed specifically for their sector, out of the box. Looking for a Salesforce CRM alternative tailored to nonprofits? You’ve come to the right place.

Nonprofits 130

Nonprofits Management Production Nonprofit Management 130

The Agitator

AUGUST 4, 2011

You see, tons of tips and conjecture, while well-meaning, aren’t going to get us very far in dealing with the horrendous problem of donor retention that continues in free fall mode. More than 20 organizations, large, small and representing all sectors came forward and are participating in The Agitator/DonorVoice Retention Lab.

Participation and motivation 74

Participation and motivation Retention Fundraising Fundraising 74

Bloomerang

JULY 6, 2023

To do this, your organization will need to increase fundraising revenue by $10,000 by finding new outreach opportunities and strengthening relationships with existing supporters to increase donor retention. Meanwhile, you may assign another person to call new donors to thank them and increase your new donor retention.

Nonprofit governance and management 120

Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 120

The Agitator

MARCH 15, 2010

Among the most concerning trends is the steady decline in the number of active donors and the fact that despite increased average gifts on the part of the donors, that increase is no longer enough to make up for declining acquisition and retention rates. For several years The Agitator has been reporting on trends revealed by the Index.

Non-Profits 87

Non-Profits Public and Nonprofit Management Retail Retention 87

The Agitator

JANUARY 11, 2010

What strikes me as most worrisome is that now both donor acquisition and donor development (house file activity) are in trouble. In fact, Target Analytics’ 2009 Index of National Fundraising Performance for the Third Quarter indicates the decline is speeding up. and the number of new donors by a whopping 19.4%.

Retention 58

Retention Nonprofit Management Marketing Marketing 58

The Agitator

MARCH 20, 2011

First-year retention rate for new donors, by acquisition media (The linchpin of future value). Growth in e-relationships over past twelve months (No immediate dollar value here; this is meant to suggest fundraising potential): Unique visitors to website(s); Email address file size (actives only); Social media friends, followers, etc.

Fundraising 89

Fundraising Fundraising Retention Recruitment 89

The Agitator

JANUARY 21, 2018

Any discussion of metrics in The Agitator must include a nod to “ The Curse of Fundraising Innumeracy ” about an Agitator reader who tried to keep a straight face when someone said they had a 95% retention rate. Starting off simple, this is the answer to why we must invest in acquisition and retention. The leaky bucket.

Retention 72

Retention Activism Marketing Marketing 72

The Agitator

JUNE 29, 2011

Thanks to Joanne Fritz at About.com for pointing us to this great communications guide from the International Council on Active Aging. No one will ever accuse Roger of not aging actively! Seriously Roger, speaking of retention, other than the ICAA, what organization have you donated to the longest, and for how long?

Retention 63

Retention Activism Communication Marketing 63

The Agitator

JANUARY 5, 2010

Tags: Don't Miss these Posts advocacy communications direct marketing donor retention innovation issue fundraising loyalty new media nonprofit management nonprofits online activism online advocacy online fundraising online publishing online video politics social networking.

Retention 49

Retention Activism Nonprofit Management Management 49

The Agitator

JUNE 8, 2011

A couple of further points … Re-soliciting lapsed donors can be viewed as last-stage donor retention. How much to invest in ‘re-activating’ lapsed donors? And she’s right, predictive tools can help your ROI, especially with large files. Start by looking at your present cost of acquiring a brand new donor!

Retention 73

Retention Education Education Activism 73

The Agitator

MARCH 5, 2018

The society which scorns excellence in plumbing because plumbing is a humble activity, and tolerates shoddiness in philosophy because it is an exalted activity, will have neither good plumbing nor good philosophy. Are all departments aware of and focused on the same donor retention, commitment and satisfaction goals?

Participation and motivation 63

Participation and motivation Retention Leadership Donor Motivation 63

The Charity CFO

MAY 22, 2024

Your net income ratio is especially important because it reflects how effectively your nonprofit manages its expenses relative to its revenue generation. Generally, the donor retention rate tracks repeat donors over a specified period, such as year over year.

Nonprofit Organizations 52

Nonprofit Organizations Nonprofit Organizations Nonprofit Administration and Development Retention 52

The Agitator

SEPTEMBER 13, 2011

They appreciate the pay-off in terms of higher retention, net income and lifetime value. They’ll show you the seven ‘drivers’ of Donor Commitment … the activities and actions you can take to increase Commitment. Most fundraisers talk a good game these days about the need to build durable donor relationships.

Retention 63

Retention Activism Values Fundraising 63

The Agitator

SEPTEMBER 20, 2010

We’ve created a number of volunteer opportunities and awards dinners that we only invite people to who we have deep personal relationships with as an organization because they are loyal and active in our community. For instance, we’re an entrepreneurship focused program that deals in changing lives for a historically underserved population.

Entrepreneurship 67

Entrepreneurship Environmental Retention Energy 67

The Agitator

JANUARY 12, 2010

Here are the risks (“investments&# , “dares&# , “experiments&# – call it what you will) I believe every nonprofit wanting to survive and grow in the coming decade must take: Start from Scratch. Get rid of this year’s plan based on last year’s activity. Donor Loyalty.

Retention 65

Retention Technology Nonprofit Management Marketing 65

The Agitator

DECEMBER 15, 2009

Aguably it’s the toughest calculation for nonprofit fundraisers to make … because upfront costs exceed revenue, because of the risk involved in banking on (and miscalculating) future donor performance, and because fundraising is then perceived to be "raiding" funds that "should" go into programmatic activities.

Fundraising 58

Fundraising Fundraising Values Retention 58

The Agitator

DECEMBER 13, 2017

One non-profit (who wishes to remain anonymous) segments by animal, whether the donor enjoys nature inside versus outside, and whether she involves her children in their nature activities. Those donors who were highly committed to the organization had their retention go down by nine percentage points when they got additional communications.

Non-Profits 74

Non-Profits Retention Medical Communication 74

Bloomerang

JANUARY 29, 2024

In addition, some nonprofits also rely partly or entirely on memberships to support their missions. If your nonprofit offers memberships to engage supporters more deeply in your organization’s activities, you need robust software to keep your program organized. Here’s our roadmap: What is membership software for nonprofits?

Public and Nonprofit Management 84

Public and Nonprofit Management Associations Management Nonprofits 84

The Agitator

SEPTEMBER 26, 2012

Our August post on Catch & Release Fishing focused — yet again — on the burning need to get serious about retention. If donor acquisition were a single activity entire of itself then the yeses would of course have to subsidise the nos. And they could get very much better at retention. Why should they?

Non-Profits 77

Non-Profits Retention Construction Recruitment 77

The Agitator

JUNE 2, 2009

My vote goes to Pareto’s 80/20 rule — 80% of the value or activity tends to come from 20% (or less) of customers, or whatever the active universe. The rule is confirmed in marketing scenario after scenario, including fundraising. Register here.

Marketing 40

Marketing Marketing Retention Recruitment 40

The Agitator

JANUARY 10, 2010

Dropping to the point where new donors no longer offset attrition, and higher per donor income from existing donors no longer offsets the fall-off in the overall active donor population. For some time now, their figures have shown that the overall number of donors is diminishing.

Fundraising 56

Fundraising Fundraising Retention Nonprofit Management 56

The Agitator

JULY 21, 2009

How have nonprofits adjusted to the fundraising environment in the course of 2009? 78% of nonprofits have invested more in donor retention, 60% in online fundraising, and 59% in major gift solicitation. Only 11% of consultants are more pessimistic than when the year began. More on that tomorrow.

Fundraising 40

Fundraising Fundraising Retention Nonprofit Management 40

The Agitator

MAY 6, 2009

How much energy do you want to invest in a venue with a 40% retention rate? Tags: Don't Miss these Posts Seth Godin celebrities communications email marketing innovation media usage new media nonprofit management online activism online advocacy online fundraising online publishing social networking.

Energy 40

Energy Retention Activism Nonprofit Management 40

The Agitator

OCTOBER 1, 2012

UK researchers once asked donors to guess, ‘What percentage of your gift does your favourite charity spend on its fundraising activities, rather than on programmes?’. One real reason renewal rates, retention rates and long-term loyalty stubbornly remain so abysmally low is because donor scepticism has been left to fester.

Public and Nonprofit Management 75

Public and Nonprofit Management Finance Retention Philanthropy 75

The Agitator

APRIL 20, 2011

Yesterday, in our ongoing discussion of the acquisition-retention linkage, we presented acquisition Plan B , from one of our readers. … with the model above your prospecting becomes, not an expensive expenditure on print, postage or ads, but a truly useful program activity.

Non-Profits 74

Non-Profits Participation and motivation Retention Advertising 74

The Agitator

OCTOBER 30, 2012

In 2011, 30% stopped giving to at least one nonprofit they previously supported. Other reasons they stop giving: The nonprofit organization they supported changed leadership or activities (29%). And these are the well-cared for donors. The donor personally changed philanthropic focus or decided to support other causes (27%).

Universities 88

Universities Philanthropy Activism Leadership 88

The Charity CFO

APRIL 18, 2024

Luckily, we’ve put together a list of the five most common challenges for nonprofits in 2024. These challenges include financial issues, data security compliance, and talent retention problems. Let’s look closer at the challenges nonprofits will face in 2024–and how to solve them!

Non-Profits 52

Non-Profits Nonprofit Accountability Nonprofits Retention 52

The Agitator

MAY 25, 2009

Recruiters are the donors who actively recommend your mission or cause to others. Tags: Don't Miss these Posts DonorTrends Premium direct marketing donor retention fundraising loyalty nonprofit management nonprofits. Loyalists are the donors who contribute month after month, year after year.

Recruitment 40

Recruitment Retention Nonprofit Management Values 40

The Agitator

FEBRUARY 17, 2009

Tags: communications fundraising online advocacy online publishing online activism Don't Miss these Posts online video new media nonprofit management online fundraising donor retention.

Retention 40

Retention Activism Nonprofit Management Leadership 40

The Agitator

APRIL 22, 2009

Tags: Pushing the Creative Envelope charities communications creativity database marketing direct marketing donor retention email marketing loyalty nonprofit management online activism online fundraising social networking.

Retention 40

Retention Activism Nonprofit Management Communication 40

The Agitator

APRIL 26, 2009

Tags: Don't Miss these Posts communications direct marketing donor retention email marketing loyalty nonprofit management online activism online advocacy online fundraising.

Retention 45

Retention Activism Nonprofit Management Communication 45

Bloomerang

JANUARY 22, 2024

However, many nonprofits find that these solutions become limiting as their organization grows and don’t offer the scalability necessary to support their activities. To make the most of your investment, it’s helpful to find an all-in-one platform with top-quality solutions for all aspects of nonprofit management, like Bloomerang.

Nonprofit governance and management 86

Nonprofit governance and management Public and Social Policy Public and Nonprofit Management Charitable Organizations 86

The Agitator

OCTOBER 19, 2015

These are the pros who gather, organize, manage and disseminate the information that is the backbone of solid and effective fundraising. Key activities too often ignored or paid short shrift.

Fundraising 84

Fundraising Fundraising Associations Management 84

The Agitator

FEBRUARY 25, 2009

Measure well — all investments in social media must be linked to a business goal … Branding, retention, loyalty and share of wallet can be measured if the data is collected and trended over time, and by audience segment. Endorsements matter — social media empowers brand advocates.

Retention 40

Retention Activism Nonprofit Management Values 40