Ann Green

MAY 20, 2020

Over the years I’ve come to find the value of keeping things simple. Use the active voice and there’s no need to get fancy by using a lot of SAT vocabulary words. How Jargon Destroys Nonprofit Fundraising & Marketing. I realize the pandemic has also complicated our lives and brought with it a lot of stress and uncertainty.

Values 178

Values Food Communication Activism 178

Nonprofit Marketing Guide

DECEMBER 17, 2019

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. In the marketing world, this is called focusing on benefits, not features.

Values 137

Values Altruism and Helping Production Nonprofits 137

Nonprofit Marketing Insights by GlobalOwls

MAY 12, 2023

How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?

Marketing 142

Marketing Marketing Production Activism 142

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. But, even when you guess right, it’s possible that your marketing is creating harm. And when you don’t guess right, your marketing is both harmful and ineffective. .

Non-Profits 141

Non-Profits Marketing Marketing Ethics 141

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Inspire, connect, achieve.

Activism 97

Activism Values Marketing Marketing 97

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 28, 2024

Best of Both Worlds: Hybrid Team Building Activities for Remote and In-Person Teams In today’s work environment, many companies have embraced the flexibility offered by hybrid teams. To address this, organizations are now seeking solutions that combine the benefits of in-person and remote team-building activities. Chapters 1.

Activism 52

Activism Collaborations Culture Technology 52

Get Fully Funded

FEBRUARY 28, 2022

This is a way you can add value to the fundraising ambassador experience. If you don’t have the capacity to offer full-scale training, offer to pay for a webinar that you think would provide value. Let’s say you have an ambassador who is active in the running community. Don’t you want that? Provide training.

Activism 126

Activism Fundraising Fundraising Food 126

Bloomerang

AUGUST 9, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. Sadly, on average, one-time gifts have no monetary value at all.

Values 128

Values Fundraising Fundraising Philanthropy 128

Stanford Social Innovation Review

SEPTEMBER 7, 2023

trillion in terms of government social spend, philanthropy, and S-themed ESG assets under management could be considered the world’s largest financial market today. By one estimate , the worldwide impact investing market alone is $1.164 trillion. The environmentalist movement transitioned to a market where outcomes are traded.

Marketing 116

Marketing Marketing Public and Social Policy Governance 116

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 19, 2024

The Evolution of Digital Marketing in Denver Denver, often affectionately referred to as the “Mile-High City,” is not just about breathtaking landscapes and craft beer. This blog post will take you on a humorous and insightful ride through the evolution of digital marketing in Denver. The answer is simple.

Marketing 52

Marketing Marketing Collaborations Culture 52

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Inspire, connect, achieve.

Activism 60

Activism Values Marketing Marketing 60

NextAfter

APRIL 29, 2022

How effectively does your nonprofit express its value to prospective donors? This question can often get lost in the shuffle as you focus on growing your prospect pool, increasing your communications, and marketing your brand. But each of those focuses can gain your organization more donors by communicating a strong value proposition.

Values 52

Values Nonprofits Children Communication 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

The Future of Digital Marketing: Emerging Trends for Marketers For marketers, staying ahead of emerging digital marketing trends is crucial. With the ongoing evolution of technology, novel trends and strategies continuously reshape our approach to digital marketing.

Marketing 52

Marketing Marketing Ethics Technology 52

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

NextAfter

APRIL 13, 2022

Every fundraiser trying to raise more money for their nonprofit needs to know how to write your nonprofit value proposition. Whether you’re having a face-to-face conversation, sending an email, mailing out an appeal, or talking on the phone – your value proposition is the most critical tool you have to help your donors say “yes” to giving.

Values 59

Values Children Nonprofits Health 59

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 11, 2023

Harnessing Web Scraping Tools for Precise Sentiment Analysis in Social Media Marketing Chapters What is Web Scraping? How can I use Sentiment Analysis in Social Media Marketing? Sentiment analysis can be an incredibly effective tool in social media marketing strategies. What are the Commonly Used Web Scraping Tools?

Marketing 98

Marketing Marketing Ethics Production 98

Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? In the ever-evolving world of digital marketing, it can often seem impossible to keep up with the latest trends. One sure way you can do that is by embracing social media marketing. So keep on reading!

Marketing 98

Marketing Marketing Values Production 98

Nonprofit Marketing Insights by GlobalOwls

AUGUST 4, 2024

Local Marketing Mastery: How Service-Based Businesses Can Thrive in Their Communities In an increasingly digital world, the importance of local marketing for service-based businesses cannot be overstated. This connection is essential for service-based industries, which rely heavily on trust and personal interaction.

Marketing 52

Marketing Marketing Collaborations Food 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 9, 2024

Data-Driven Marketing: Using Analytics to Optimize Campaigns Data-driven marketing , therefore, is a crucial tool when it comes to marketing optimization for any firm that seeks to attain a higher ROI in this modern era of digital integration. These methods are gradually being supplanted by other methods.

Marketing 52

Marketing Marketing Advertising Activism 52

Nonprofit Marketing Insights by GlobalOwls

MAY 29, 2021

How Nonprofit Organizations Can Leverage Digital Marketing. Here’s how Digital Marketing can help. Digital marketing can help nonprofits not just in terms of engaging the public and spreading the word of their existence – it can also inspire donations and investors to join the cause. Leverage social media .

Nonprofit Organizations 141

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 141

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 233

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 233

NonProfit Leadership Center

JUNE 17, 2024

These stories can appeal to potential employees’ values and emotions. This should be both an internal and external component of your content marketing strategy. Talk to your staff to ensure they feel valued and fulfilled. How do you do that? Talk to your workforce to identify new ways to empower them.

Retention 243

Retention Culture Nonprofit Leadership Leadership 243

Nonprofit Marketing Insights by GlobalOwls

MAY 16, 2024

Nonprofit Social Media Marketing: How to Make an Impact Are you constantly struggling to post on your nonprofit organization’s social media channels? We get it – a social media marketing strategy that can resonate with your goals and audience and yet drives successful results can be quite daunting. Relies mode on organic reach.

Non-Profits 96

Non-Profits Marketing Marketing Participation and motivation 96

Nonprofit Marketing Insights by GlobalOwls

MARCH 7, 2023

LinkedIn Content Marketing Tips for 2023 LinkedIn is becoming a Content Powerhouse. Read on to learn why to use LinkedIn content marketing strategy, how to develop your LinkedIn strategy , and provide quality pieces bringing more leads to your sales cycle. Why use LinkedIn for marketing? How to create content for LinkedIn?

Marketing 98

Marketing Marketing Leadership Education 98

Nonprofit Megaphone

AUGUST 6, 2024

50 Nonprofit Marketing Ideas Are you a nonprofit looking for creative ways to thrive and grow but feel limited by a small budget? Perhaps you are a large nonprofit seeking to function and market more efficiently. Here’s a useful compilation of 50 nonprofit marketing ideas gathered from various successful nonprofits.

Marketing 98

Marketing Marketing Public and Nonprofit Management Nonprofits 98

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Marketing is crafting and promoting one message, while program teams are out in the field with another, and fundraising is on a different page altogether.

Collaborations 227

Collaborations Communication Public and Nonprofit Management Marketing 227

Get Fully Funded

MAY 9, 2024

While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. Here’s how marketing can assist with each step: 1.

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

NextAfter

DECEMBER 15, 2021

27% of nonprofits indicated that their Board of Directors are not all active donors. This is according to a recent OpX360 Executive Study of 155 Nonprofits benchmarking their marketing, fundraising, and communication practices suggesting a reluctance of some nonprofits to either fundraise from Board Members or require board giving.

Activism 52

Activism Leadership Philanthropy Nonprofits 52

Selfish Giving

JANUARY 31, 2017

Today on CauseTalk Radio , Megan and I talk to Jessica Li , Assistant Professor of Marketing at the University of Kansas , about a new article that explores how corporate social responsibility efforts are perceived by different cultures. How marketing messages need to differ for individualistic and collectivistic cultures.

Culture 100

Culture Values Universities Activism 100

Selfish Giving

APRIL 7, 2021

In addition to Prospect - Like a Boss the playbook includes: Position – Like A Boss will help you to refresh and update your unique value proposition to competitively position your organization. Activate – Like A Boss will help you to identify, activate, and evangelize your donor/event attendee/volunteer audiences.

Marketing 130

Marketing Marketing Activism Food 130

Nonprofit Marketing Insights by GlobalOwls

APRIL 24, 2021

The Value of the Right Working Place. How can you create the right working place, and what is the value of creating such a space? To create a healthy workspace, you need to: Create a happy workplace through regular team-building activities. What is the value of a healthy workplace ? Here’s how you can get started.

Values 52

Values Social Enterprise Social Enterprise Collaborations 52

Nonprofit Marketing Guide

MAY 10, 2023

I was hoping to use the scenario to emphasize the importance of following marketing strategies that make the most sense for your nonprofit and the people you serve, regardless of what others are doing. Ultimately, the decision to pay for that coveted blue check mark on any platform is up to you and your marketing objectives.

Nonprofits 207

Nonprofits Values Leadership Technology 207

Nonprofit Marketing Insights by GlobalOwls

JULY 31, 2023

The Power of Online Reputation: Leveraging Social Media Marketing to Manage and Enhance Your Brand’s Image Social media is central to any modern marketing campaign. Chapters Data-Driven Social Media Marketing Data is the backbone of social media marketing and reputation management.

Management 98

Management Marketing Marketing Ethics 98

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2023

Chatbots and AI: Revolutionizing Customer Engagement in Digital Marketing Customer interaction has become a crucial part of successful marketing strategy as a result of the digital landscape’s rapid change. “The information that is gathered by chatbots is a treasure trove for marketers.

Marketing 98

Marketing Marketing Technology Collaborations 98

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 10, 2023

How to Improve Digital Marketing Campaign using Data Visualization Not only the skills but decision-making ability is also required in creating digital marketing campaigns to hit the point where a business can find & connect with the target audience. Here, data visualization can play a key role. Let’s start with the basics.

Marketing 98

Marketing Marketing Informational Technology Production 98

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 10, 2024

Marketing Cloud – Featuring many tools that unite the sales and marketing processes into a single platform. It also gives the provision for the marketers to engage with the customers using different channels effectively. But with all that data comes a big challenge: making sense of it all.

Retail 95

Retail Production Healthcare Management 95

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Master relevant content marketing. A meaningful opportunity.

Marketing 127

Marketing Marketing Fundraising Fundraising 127