Nonprofit Marketing Guide

AUGUST 4, 2021

Are we willing to update and transform our purpose, vision, mission and values to align with what we hear from our mission stakeholders? Fill in the blanks: If XXX organization commits to YYY community-centric activities, then we will have an abundance of committed resources to achieve ZZZ. Donor Engagement. Advocacy + Storytelling.

Nonprofit Administration and Development 317

Nonprofit Administration and Development Fundraising Fundraising Leadership 317

Selfish Giving

OCTOBER 18, 2023

Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.

Values 130

Values Marketing Marketing Production 130

Nonprofit Marketing Insights by GlobalOwls

MAY 12, 2023

How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?

Marketing 142

Marketing Marketing Production Activism 142

Get Fully Funded

FEBRUARY 28, 2022

This is a way you can add value to the fundraising ambassador experience. If you don’t have the capacity to offer full-scale training, offer to pay for a webinar that you think would provide value. Let’s say you have an ambassador who is active in the running community. Don’t you want that? Provide training.

Activism 127

Activism Fundraising Fundraising Food 127

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. But, even when you guess right, it’s possible that your marketing is creating harm. And when you don’t guess right, your marketing is both harmful and ineffective. .

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Nonprofit Marketing Insights by GlobalOwls

MAY 29, 2021

How Nonprofit Organizations Can Leverage Digital Marketing. Here’s how Digital Marketing can help. Digital marketing can help nonprofits not just in terms of engaging the public and spreading the word of their existence – it can also inspire donations and investors to join the cause. Leverage social media .

Nonprofit Organizations 141

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 141

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 234

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 234

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Marketing is crafting and promoting one message, while program teams are out in the field with another, and fundraising is on a different page altogether.

Collaborations 232

Collaborations Communication Public and Nonprofit Management Marketing 232

Nonprofit Marketing Guide

APRIL 4, 2023

So many social media metrics provided to nonprofits are there because it’s easy for the companies to give you those numbers, not because they are actually of any real value to you. But it makes no sense to spend your money without first analyzing your Activity. Step 1: What is the point of your social media work, really?

Nonprofits 233

Nonprofits Activism Marketing Marketing 233

NonProfit Leadership Center

JUNE 17, 2024

These stories can appeal to potential employees’ values and emotions. This should be both an internal and external component of your content marketing strategy. Talk to your staff to ensure they feel valued and fulfilled. How do you do that? Talk to your workforce to identify new ways to empower them.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

NonProfit Leadership Center

NOVEMBER 4, 2024

He currently serves as senior field marketing manager for the West Florida region at Florida Blue, where he and his team create meaningful community experiences through outreach and engagement. NLC’s commitment to developing strong, capable leaders aligns with my own values. Andre is no stranger to the Nonprofit Leadership Center. "I

Nonprofit Leadership 211

Nonprofit Leadership Leadership Nonprofit governance and management Healthcare 211

Nonprofit Marketing Guide

MAY 10, 2023

I was hoping to use the scenario to emphasize the importance of following marketing strategies that make the most sense for your nonprofit and the people you serve, regardless of what others are doing. Ultimately, the decision to pay for that coveted blue check mark on any platform is up to you and your marketing objectives.

Nonprofits 211

Nonprofits Values Leadership Technology 211

NonProfit Leadership Alliance

NOVEMBER 13, 2024

” The Value of Certification Earning his CNP credential at Indiana State University in 2012 was only the beginning for Keenen. “The more you can market yourself and help yourself stand out, the more you can leverage that in your work.”

Nonprofit Administration and Development 246

Nonprofit Administration and Development Nonprofit Leadership Education Health 246

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Master relevant content marketing. A meaningful opportunity.

Marketing 128

Marketing Marketing Fundraising Fundraising 128

NonProfit Leadership Center

OCTOBER 2, 2023

But it’s not just about a leader’s skills and expertise; great board members fundamentally align with your nonprofit’s mission, values and culture. Actively engage with your network and communicate your board recruitment needs. Finding the right board members is critical to every nonprofit organization’s success.

Nonprofit governance and management 240

Nonprofit governance and management Recruitment Nonprofit Leadership Governance 240

NonProfit Leadership Alliance

JUNE 1, 2023

I am juggling the responsibilities of a high-pressure job in philanthropy and marketing, constantly creating and implementing new fundraising strategies for an organization that has not traditionally spoken to or thanked donors. And I am still responsible for all the cooking, cleaning, laundry, and managing schedules. So, what do you do?

Leadership 245

Leadership Activism Management Nonprofit Leadership 245

Selfish Giving

JUNE 21, 2020

Unrelated business income tax, known as “UBIT,” is the tax imposed on income generated from certain business activities undertaken by a tax-exempt organization.[1] 2] In a worst case scenario, a nonprofit that engages in too much unrelated trade or business activities may risk losing its tax-exempt status.[3]

Law 147

Law Advertising Public and Social Policy Activism 147

Selfish Giving

APRIL 7, 2021

In addition to Prospect - Like a Boss the playbook includes: Position – Like A Boss will help you to refresh and update your unique value proposition to competitively position your organization. Activate – Like A Boss will help you to identify, activate, and evangelize your donor/event attendee/volunteer audiences.

Marketing 130

Marketing Marketing Activism Food 130

Selfish Giving

APRIL 29, 2019

They include activities that are both common to the fundraising sector and unique to their nonprofit at the same time. In this day and age of big data and real time analytics, tracking, measuring and valuing your corporate partnerships (i.e. Partnerships are about more than just marketing rights and benefits. Collect From All.

Activism 174

Activism Values Advertising Communication 174

NonProfit Leadership Alliance

JUNE 5, 2024

Encouraging empathy, active listening, and open-mindedness can help employees appreciate diverse perspectives and experiences. Nonprofits can foster a culture of respect by valuing contributions from employees of all generations, recognizing the unique strengths and expertise that each individual brings to the table.

Collaborations 208

Collaborations Public and Nonprofit Management Culture Leadership 208

Nonprofit Marketing Guide

JUNE 28, 2022

Now for the first time in my storied nonprofit career, I’ve had the honor of working with a team, including my cohort Nicki Faircloth, that not only centers on equity but also works actively to uproot systems of oppression internal and external. Offered training for board and staff based on shared organizational values.

Communication 193

Communication Collaborations Culture Activism 193

Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? In the ever-evolving world of digital marketing, it can often seem impossible to keep up with the latest trends. One sure way you can do that is by embracing social media marketing. So keep on reading!

Marketing 98

Marketing Marketing Values Production 98

The NonProfit Times

AUGUST 13, 2024

Fundraisers starting with page 35 – titled Moving Past the Barriers – are presented with five solutions for activating donors. Marketers have long known a plethora of choices often results in inaction. By providing a mental path to limiting options, fundraisers can spur activity. ** Burdensome and tedious tasks.

Activism 59

Activism Nonprofit Administration and Development Public and Nonprofit Management Nonprofit governance and management 59

Stanford Social Innovation Review

SEPTEMBER 7, 2023

trillion in terms of government social spend, philanthropy, and S-themed ESG assets under management could be considered the world’s largest financial market today. By one estimate , the worldwide impact investing market alone is $1.164 trillion. The environmentalist movement transitioned to a market where outcomes are traded.

Marketing 86

Marketing Marketing Public and Social Policy Governance 86

NonProfit Leadership Alliance

NOVEMBER 15, 2022

But there are a lot of moving parts to manage when it comes to hosting a fundraising event, from attendee comfort level to your marketing strategy. This will include elements such as the venue, food, decorations, activities, and sponsors. Marketing: To get people attending your event, you’ll need to spread the word about it.

Fundraising 212

Fundraising Fundraising Recruitment Activism 212

Affnetz

APRIL 30, 2024

First-Time Donor Program: Don’t overlook the incredible value of implementing a first-time donor program. For example, they might have had a tough childhood and know the value your Nonprofit brings to at-risk students who need a caring adult as a mentor.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Nonprofit Marketing Insights by GlobalOwls

MARCH 7, 2023

LinkedIn Content Marketing Tips for 2023 LinkedIn is becoming a Content Powerhouse. Read on to learn why to use LinkedIn content marketing strategy, how to develop your LinkedIn strategy , and provide quality pieces bringing more leads to your sales cycle. Why use LinkedIn for marketing? How to create content for LinkedIn?

Marketing 98

Marketing Marketing Leadership Education 98

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 11, 2023

Harnessing Web Scraping Tools for Precise Sentiment Analysis in Social Media Marketing Chapters What is Web Scraping? How can I use Sentiment Analysis in Social Media Marketing? Sentiment analysis can be an incredibly effective tool in social media marketing strategies. What are the Commonly Used Web Scraping Tools?

Marketing 98

Marketing Marketing Ethics Production 98

NonProfit Leadership Alliance

MAY 10, 2023

From designing an effective marketing strategy and securing sponsors to coordinating details like venues, catering, and entertainment, there are dozens of tasks that need to be completed before the day of a big event. Actively market event volunteering opportunities. Let’s begin!

Recruitment 192

Recruitment Nonprofits Management Activism 192

Affnetz

APRIL 16, 2024

Let’s explore the importance of efficient board management for nonprofits, discuss the key features to look for in nonprofit board management software , provide tips on choosing the right software for your organization, and even highlight free options available in the market. After all, mission success is driven by strong leadership.

Management 245

Management Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development 245

NonProfit Leadership Alliance

MAY 15, 2023

Can you be pursuing them more actively and frequently? Your donors at various giving levels may be drawn to planned giving (if you actively promote it!) The most common value of a planned gift is $5,000, and the average bequest created for nonprofits on the FreeWill platform is over $50,000. Under-the-radar sources.

Nonprofits 204

Nonprofits Education Education Activism 204

Ann Green

JUNE 25, 2024

The segments you create based on lifecycle stage may include: New donors Active donors Lapsed donors Reactivated donors Donors with upgrade potential This segmentation strategy can set you up for long-term, sustainable success by focusing on retaining current donors and re-engaging lapsed donors. in Marketing and an M.B.A.

Charitable Organizations 166

Charitable Organizations Communication Education Education 166

Nonprofit Marketing Insights by GlobalOwls

MAY 16, 2024

Nonprofit Social Media Marketing: How to Make an Impact Are you constantly struggling to post on your nonprofit organization’s social media channels? We get it – a social media marketing strategy that can resonate with your goals and audience and yet drives successful results can be quite daunting. Relies mode on organic reach.

Non-Profits 96

Non-Profits Marketing Marketing Participation and motivation 96

NonProfit Leadership Alliance

DECEMBER 12, 2023

As a nonprofit leader or professional, you know about the importance of having (and standing by) strong values. Your supporters look to your nonprofit as an example of how to put their values into practice. Taking a more sustainable approach could even help you market your mission and attract more support for your cause.

Energy 199

Energy Environmental Nonprofit Leadership Leadership 199

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Step Four: Empower and Activate Advocates Advocates are often an underutilized part of many nonprofit digital communities.

Participation and motivation 122

Participation and motivation Collaborations Nonprofits Activism 122

Nonprofit Marketing Insights by GlobalOwls

MARCH 4, 2021

A special guest post from Ryan Biddulph to help nonprofits assess the value of running an active blog and interact with influencers. Whether you have a limited marketing budget or small staff you probably feel overwhelmed by the amount of time and energy required to keep the organization afloat. Expand Awareness about the Cause.

Energy 145

Energy Social Enterprise Social Enterprise Advertising 145