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Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Nonprofit Marketing Guide

The new organic post Interest targeting feature gives you a great way to target specific groups of people with specific social actions (petitions, fundraising appeals, etc.). This information is collected from people’s Timelines, the Pages they like, apps they use, ads they’ve clicked on and other activities on and off of Facebook.

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Are You Keeping Up With Social Media Trends?

Care2

It''s important to keep up with the updates, and make sure you''re utilizing social media the best you can for your organization. We took a look at the social media marketing trends for 2014 from Social Media Examiner , and found a really great infographic to go along with it.

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Celebrating a Big Number

Care2

This milestone just seemed to be too big a deal not to stop and celebrate, because, well, reaching 15 million active members seems pretty amazing. (To It’s also great news for the many Frogloop readers who are nonprofit professionals and consultants engaged in online advocacy, fundraising and marketing.

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How to Inspire Worker Organizing through Board and Role-Playing Games

NonProfit Quarterly

The board game is the brainchild of TESA (Toolbox for Education and Social Action) Collective , a worker co-op that designs games, workshops, and educational tools for social causes. As more pro-labor games enter the market, these games may help continue to spark interest in labor organizing among a wide group of workers.

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Social Media - No Killer App

The Agitator

Here are two articles reflective of how marketers in the commercial space view the challenge of sorting through these new media opportunities. In Social Media Insider , David Berkowitz of 360i puzzles over the proper metric to use for pricing social media … and from there, being able to calculate some sort of return on investment.

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Webinar: Using Email to Engage Activists, Cultivate Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) But it’s not always easy.

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Care2 Adds Two Experts to Nonprofit Services Team

Care2

Largest Online Social Action Community of 10 Million "Do Gooders" Adds Fundraising and Advocacy Experts Allyson Kapin and Stephen O’Keefe, Who Bring Decades of Experience at Helping Nonprofits Succeed Redwood City, Calif. to maximize their outreach. Reporters can subscribe to the RSS feed.