Remove Activism Remove Marketing Remove Recruitment
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Social Recruiting: New, Necessary and May Be Critical to Nonprofits

Nonprofit Marketing Guide

Where will your organization find its next communications, marketing, or development director? found that 42% of nonprofits are planning to hire staff, from program services staff to marketing, from fundraising to IT. Recruitment needed at all levels and no budget to do so: Now that’s a problem. Geri Stengel.

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7 Cause Marketing Lessons from Machiavelli

Selfish Giving

Niccolo Machiavelli , the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. For a man so interested in statecraft, Machiavelli would appreciate the bottom-line benefits of cause marketing to causes and companies. I see him more as a realist.

Marketing 278
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Foursquare: Social Media for Cause Marketing

Selfish Giving

a new one I just started using, Foursquare , probably has the most potential for cause marketers. You can also share tips and comments with your friends, check to see if any are close by, give them a shout-out via text or phone and broadcast your Foursquare activities on Facebook and Twitter. Twitter, Facebook, blogging, etc.),

Marketing 229
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How Content Marketing Is Different – The Terminology

Nonprofit Marketing Guide

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

Marketing 194
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4 Steps to Launching a Fundraiser on Pinterest

Selfish Giving

Sloane Bennett sent me this news on the latest campaign from beauty brand Elizabeth Arden that combines cause marketing with Pinterest. I was struck by how easy it is to execute a cause marketing promotion on Pinterest – and that Elizabeth Arden was a darn good teacher. This is how it works: Step 1: Recruit a Company Partner.

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4 Questions to Ask to Attract the Right Nonprofit Board Members

NonProfit Leadership Center

To recruit more passionate team players to serve on your nonprofit board, make sure your organization is asking itself these four questions. 4 Questions Every Nonprofit Should Ask Itself to Recruit the Right Board Members 1. Use this matrix as a guide when recruiting new board members. Do you have a board diversity matrix?

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What Worked for Us – A Quick Tip on Increasing Facebook Group Engagement

Nonprofit Marketing Guide

Here is how we were able to boost activity in our private All-Access Pass Holder Facebook Group: Email. We have always been big on multi-channel marketing and we found that using email with our Facebook Group helped it grow substantially. Our first step was to recruit moderators who were Pass Holders themselves.