Nonprofit Marketing Insights by GlobalOwls

MAY 12, 2023

How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?

Marketing 142

Marketing Marketing Production Activism 142

Stanford Social Innovation Review

MAY 9, 2023

These traditional approaches often include set and inflexible timelines, budgets, and activities designed by donors who are removed from the local context. Productization makes the product the end instead of a means. Productization encourages funders to focus less on the challenge they seek to fund and more on how they fund it.

Finance 111

Finance Production Governance Poverty 111

Stanford Social Innovation Review

OCTOBER 28, 2024

In the 20 years that Building Markets has supported small and medium-sized firms, we have found that there are three primary reasons why SME growth gets overlooked as a funding priority. Despite some exciting emerging evidence, no more than fifteen impact evaluations examine market access interventions , connecting SMEs to buyers.

Philanthropy 113

Philanthropy Poverty Public and Social Policy Non-Profits 113

The NonProfit Times

JANUARY 6, 2025

TrueSense Marketing, the national direct response fundraising firm based in Warrendale, Pennsylvania, promoted executive vice presidents Marcy Auman and Shawn Reed to co-presidents. In January 2014, the firm acquired Scott Wilder Productions, the video and radio production company of Texas-based Christian radio host Scott Wilder.

Marketing 52

Marketing Marketing Public and Nonprofit Management Informational Technology 52

Get Fully Funded

JULY 13, 2021

If you feel like you have too much to do and aren’t getting enough done, you need to increase your nonprofit productivity. If you want to be more productive and get more done without working 24/7, you have to change your habits. Move cards from stage to stage, and see your productivity increase. That’s right. With a pen.

Production 124

Production Nonprofits Management Collaborations 124

NonProfit Quarterly

DECEMBER 4, 2024

Image credit: Curated Lifestyle on Unsplash This article introduces a three-part series— Building Wealth for the Next Generation: The Promise of Baby Bonds —a co-production of NPQ and the Institute on Race, Power and Political Economy at The New School for Social Research in New York City. This series will explore that central question.

Public and Social Policy 126

Public and Social Policy Public Policy Poverty Governance 126

Nonprofit Marketing Guide

JANUARY 10, 2023

But try to avoid doing the audit when you are covering for a co-worker, about to go on vacation, working on a major one-off project or other times with unusual activity. A post shared by Nonprofit Marketing Guide (@npmktgd). Toxic Productivity: Is There Such a Thing as Being Too Productive? View this post on Instagram.

Management 229

Management Production Health Energy 229

Stanford Social Innovation Review

JANUARY 29, 2025

And human beings judge the value of AIs work product. Yet, crucially, these feats are only possible because AI has been created by humans for particular human purposes and trained on diverse, high-quality datasets, including medical journals, market reports, and musical compositions, all of them products of human creativity and expertise.

Public and Social Policy 121

Public and Social Policy Medical Production Technology 121

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. To help you, we collected proven B2B green marketing tactics that work for tech companies. By actively participating in green events, you will position your B2B company as a sustainable brand.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Candid

OCTOBER 16, 2024

Relying on one-time events or mass marketing efforts One-time events such as auctions, galas, and raffles are expensive to produce and almost always result in limited return on investment. Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters.

Fundraising 98

Fundraising Fundraising Governance Nonprofits 98

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Marketing is crafting and promoting one message, while program teams are out in the field with another, and fundraising is on a different page altogether.

Collaborations 231

Collaborations Communication Public and Nonprofit Management Marketing 231

Nonprofit Marketing Guide

OCTOBER 19, 2023

Integrate marketing and communications goals with programmatic and fundraising goals. Ground everything in a Quick & Dirty Marketing Plan. Find a personal productivity system that works for you. It’s bogus to think that all of that busy activity equals accomplishment. Follow best practices and experiment.

Collaborations 215

Collaborations Communication Activism Production 215

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Encourage team-building activities that foster understanding and collaboration. Use recruiting tools to streamline the hiring process and employee management platforms to boost productivity.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Nonprofit Marketing Guide

APRIL 4, 2023

Here’s an abbreviated version of the process I recommended today to our All-Access Pass Holders during one of our special nonprofit marketing and communications workshops called Jump Starters. But it makes no sense to spend your money without first analyzing your Activity. You can buy Reach on social media with ad dollars.

Nonprofits 232

Nonprofits Activism Marketing Marketing 232

Nonprofit Marketing Insights by GlobalOwls

JANUARY 6, 2021

10 Powerful Twitter Marketing Tips [That Work like Magic]. All organizations can benefit from having a solid Twitter Marketing strategy (B2B, B2C, NGOs, etc.). Check out the following tips and improve your Twitter Marketing. Twitter is a powerful marketing platform that needs your attention. Define Your Business Goals.

Marketing 145

Marketing Marketing Social Enterprise Social Enterprise 145

Marketing for the Modern Nonprofit

MARCH 24, 2025

Share your brand guidelines and volunteer expectations to ensure supporters represent your nonprofit in the best light, but accept that you wont have the same control over their posts as you would your marketing teams. Peer-to-peer fundraisers can sell any product that fits your mission, but t-shirts are a common and popular option.

Participation and motivation 59

Participation and motivation Production Fundraising Fundraising 59

Nonprofit Marketing Guide

JULY 8, 2021

I’ve been in a lot of conversations lately where I’m encouraging nonprofit comms staff to create levels or tiers that represent a certain level of comms staff effort and/or a certain volume of communications activity, such as numbers of emails or social media posts. appeared first on Nonprofit Marketing Guide.

Communication 276

Communication Activism Marketing Marketing 276

Nonprofit Marketing Guide

NOVEMBER 8, 2018

And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. . It is also sometimes called Inbound Marketing. Just because you are doing Permission-Based Marketing doesn’t mean you are doing Content Marketing!

Communication 210

Communication Public and Nonprofit Management Advertising Nonprofits 210

Nonprofit Marketing Insights by GlobalOwls

MARCH 11, 2025

A gamification platform combines game mechanics with real-time data, enhancing productivity, building customer loyalty, increasing sales, and improving employee performance. These tools make business activities more interactive and enjoyable, driving individuals towards their goals. Such platforms engage users and inspire action.

Participation and motivation 52

Participation and motivation Production Activism Retention 52

Selfish Giving

JUNE 21, 2020

has a corporate partner, Cool Products Co., a portion of the purchase price from sales of a particular product. has a corporate partner, Cool Products Co., a portion of the purchase price from sales of a particular product. UBIT affects traditional corporate sponsorships (e.g., $X

Law 147

Law Advertising Public and Social Policy Activism 147

Nonprofit Marketing Guide

MAY 11, 2023

Some Story Stats: There are over 500 million active daily Instagram Stories users. Instagram Stories are used by 36% of businesses to promote their products. The post 14 Instagram Story Ideas for Nonprofits appeared first on Nonprofit Marketing Guide. 70% of Instagram users watch stories daily. of Instagram users post Stories.

Nonprofits 203

Nonprofits Production Activism Management 203

Nonprofit Marketing Guide

APRIL 14, 2022

It would be nice if all that communications staff needed were more training in time management and personal productivity. I’m working on a new webinar we’ll premiere on May 5 called Peaceful Time Management and Productivity for Nonprofit Communicators. The Amount of Time Spent on Various Activities in an Average Week.

Communication 173

Communication Production Management Collaborations 173

Blue Avocado

JANUARY 14, 2025

However, we don’t have established paid staff to implement our priority activities and programs. As a nonprofit with limited revenue, our biggest challenge is offering a fair market salary and benefits. Instead, we utilize the services of volunteers both local and international, as well as online and on-site.

Recruitment 85

Recruitment Charitable Organizations Community Development Production 85

NonProfit Quarterly

MARCH 17, 2025

How Nursing Homes Became Profit Centers To understand how this crisis unfolded, we must first examine how elder care became a market commodity. percent of gross domestic product), an almost unfathomable amount that works out to $14,570 per person. The Financial Engineering of Health Care The US healthcare system in 2023 consumed $4.87

Healthcare 72

Healthcare Public and Nonprofit Management Nonprofit Administration and Development Participation and motivation 72

NonProfit Leadership Center

JUNE 17, 2024

This should be both an internal and external component of your content marketing strategy. There are also donor engagement and tracking tools that streamline data visualization and donor activity. Often ROWE leads to higher productivity, lower time costs, and higher job satisfaction.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Nonprofit Marketing Guide

MARCH 25, 2022

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Let’s talk about Incorporating Infographics In Your Marketing Strategy. Need to improve your Active Listening Skills in the Workplace ? Homecoming. Disney Springs, FL. Hello, Friends!

Communication 180

Communication Nonprofits Production Retention 180

Selfish Giving

APRIL 10, 2017

Other high consumer traffic venues will fill the gap as evidenced in the rise of cause marketing among casual dining, gyms, yoga, golf courses and even gun ranges utilizing the "customer ask" model. Experiential retail is the channel for this." - Philips McCarty, Chief Executive Officer, Good Scout Group.

Retail 213

Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 213

Ann Green

OCTOBER 12, 2016

Check out these six innovative ideas that focus on your nonprofit’s relationship with your donors: Brand t-shirts and products. Brand t-shirts and products. Low-cost product fundraisers are an effective way to entice donors to give without breaking your budget. Strategize with social media. Host a thank-a-thon. Upcycled artwork.

Fundraising 227

Fundraising Fundraising Advertising Production 227

NonProfit Leadership Alliance

MAY 23, 2023

Pet product sales: Create and sell pet products such as branded T-shirts, mugs, or toys, with the proceeds going to support your animal-related cause. Activities and entertainment: Plan activities and entertainment that are related to the fundraiser and will engage attendees.

Fundraising 207

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 207

Nonprofit Marketing Insights by GlobalOwls

JULY 11, 2023

How AI Makes Social Media Marketing Easier For Your Business AI has revolutionized social media marketing, making it easier and more effective for businesses to engage with their target audience. Let’s delve into how AI makes social media marketing easier and more effective for businesses of all sizes.

Marketing 108

Marketing Marketing Advertising Collaborations 108

Selfish Giving

APRIL 6, 2022

Is the prospect active on Twitter? The next step is to determine if your prospect is ACTIVE on Twitter. The easiest way to see if someone is active on Twitter is to go to their Twitter page and to look for recent tweets. For example, if you go to my page and scroll down you can see I'm active on Twitter. Observation ?????

Activism 182

Activism Food Education Education 182

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 11, 2023

Harnessing Web Scraping Tools for Precise Sentiment Analysis in Social Media Marketing Chapters What is Web Scraping? Its applications are broad and powerful, ranging from businesses understanding their customer’s sentiment towards products or brands to political campaigns monitoring public sentiment about candidates and issues.

Marketing 98

Marketing Marketing Ethics Production 98

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Music Lessons and Activities for Your Digital Classroom.

Marketing 130

Marketing Marketing Fundraising Fundraising 130

Nonprofit Marketing Guide

MARCH 3, 2022

Your nonprofit’s communications and marketing workload requires more staff members than you have now. Project what kind of work products your organization can expect from that growth. Few executive directors really understand the level of stress involved in nonprofit communications and marketing work.

Communication 173

Communication Collaborations Production Leadership 173

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Plain Language Example #2.

Marketing 125

Marketing Marketing Fundraising Fundraising 125

Selfish Giving

OCTOBER 18, 2023

For example, a conservation nonprofit I know was approached by an alcoholic beverage company that randomly selected them to benefit from the sales of a cause product. As they were not familiar with cause marketing, had no dedicated staff - and weren't opposed to working with an alcohol company - they accepted the partnership as is.

Values 130

Values Marketing Marketing Production 130

NonProfit Leadership Alliance

MAY 10, 2023

From designing an effective marketing strategy and securing sponsors to coordinating details like venues, catering, and entertainment, there are dozens of tasks that need to be completed before the day of a big event. Actively market event volunteering opportunities. Let’s begin!

Recruitment 200

Recruitment Nonprofits Management Activism 200