Marketing for the Modern Nonprofit

MARCH 24, 2025

Encourage participants to share their stories. During onboarding, teach participants how to customize their pages so they can show off their unique personalities and earn more donations. Some of your participants may want to forgo writing their stories and instead share them through photos and videos. Issuing daily challenges.

Participation and motivation 59

Participation and motivation Production Fundraising Fundraising 59

Nonprofit Marketing Insights by GlobalOwls

MARCH 11, 2025

Effectively deploying these strategies can turn routine tasks into motivating challenges. These tools make business activities more interactive and enjoyable, driving individuals towards their goals. These tools make business activities more interactive and enjoyable, driving individuals towards their goals.

Participation and motivation 52

Participation and motivation Production Activism Retention 52

NonProfit Quarterly

MARCH 17, 2025

How Nursing Homes Became Profit Centers To understand how this crisis unfolded, we must first examine how elder care became a market commodity. Financial engineering has created a system that enables profit extraction and actively rewards it at the expense of human dignity and wellbeing. Participate in the regulatory process.

Healthcare 75

Healthcare Public and Nonprofit Management Nonprofit Administration and Development Participation and motivation 75

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. To help you, we collected proven B2B green marketing tactics that work for tech companies. For example, start by participating in the Earth Hour initiative. Set Green Milestones.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. This sense of empowerment is crucial—it transforms the act of giving from a passive donation to an active contribution to a cause they care about.

Psychology 105

Psychology Participation and motivation Retention Technology 105

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Effective Marketing.

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

NonProfit Leadership Alliance

MAY 23, 2023

Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption. Animal movie night: Host an animal movie night where participants pay to watch classic animal-themed movies alongside their own pets. This could include animal-themed games and animal training sessions.

Fundraising 207

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 207

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. If your nonprofit has a monthly giving or membership program , you can recruit current participants to promote the opportunity to their family members and friends. Participate in cross-blogging.

Participation and motivation 177

Participation and motivation Education Education Activism 177

Marketing for the Modern Nonprofit

MARCH 26, 2025

With this perspective, nonprofits can better identify opportunities to tailor marketing and fundraising campaigns to stakeholders preferences. People who have encountered your organization in other ways may be more responsive to your marketing efforts. To do that, craft marketing messages that resonate with your audience.

Public and Social Policy 52

Public and Social Policy Fundraising Fundraising Participation and motivation 52

NonProfit Leadership Center

AUGUST 7, 2023

Tina James​ Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.

Nonprofit governance and management 244

Nonprofit governance and management Public and Nonprofit Management Participation and motivation Race and Ethnicity 244

Nonprofit Marketing Guide

OCTOBER 25, 2011

Guest Post by James Vineburgh, PhD, Director of Research and Marketing at Converge Consulting. To provide education, which has been strongly associated with salary levels, employment rates, participation in civic activities, and perceptions of self worth, it takes the almighty dollar. What do you think? James Vineburgh, Jr.,

Education 173

Education Education Non-Profits Participation and motivation 173

Affnetz

APRIL 30, 2024

Impact Storytelling: Hopefully, you’re having conversations with your donors and seeking to uncover their motivational triggers for giving to your Nonprofit. Identifying a donor’s motivational triggers and then segmenting your communications to donors based on their deepest interest is essential to keeping a donor’s attention.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Nonprofit Marketing Guide

NOVEMBER 21, 2011

As nonprofit marketers, we can all probably relate to the situation Alice finds herself in during the first two chapters of Alice in Wonderland. While in hot pursuit of the white rabbit (our organizational goal), we come across a room filled with doors of various sizes (our marketing goals).

Participation and motivation 190

Participation and motivation Associations Children Communication 190

Getting Attention

MARCH 14, 2013

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Needs to build participation. Increase participation in our relationship and parenting classes and counseling programs. Marketing Goals.

Participation and motivation 83

Participation and motivation Marketing Marketing Retention 83

Nonprofit Marketing Insights by GlobalOwls

MAY 16, 2024

Nonprofit Social Media Marketing: How to Make an Impact Are you constantly struggling to post on your nonprofit organization’s social media channels? We get it – a social media marketing strategy that can resonate with your goals and audience and yet drives successful results can be quite daunting. Relies mode on organic reach.

Non-Profits 96

Non-Profits Marketing Marketing Participation and motivation 96

Fundraising Coach

FEBRUARY 25, 2025

These professional programs can help you better understand top volunteer management tools and how they can be used to recruit, motivate, and appreciate your volunteers. However, many potential and active volunteers dont take advantage of these programs because theyre not aware of them. Participating in volunteer holidays.

Public and Nonprofit Management 52

Public and Nonprofit Management Volunteerism Volunteerism Participation and motivation 52

NonProfit Leadership Alliance

APRIL 19, 2023

In a walk-a-thon, participants create individual online fundraising pages to gather pledges from their family members and friends. These pledges represent promises to donate a certain amount of money based on each unit of distance the participant walks during the event. Promote the event. Thank donors after the event.

Participation and motivation 147

Participation and motivation Fundraising Fundraising Advertising 147

Nonprofit Marketing Guide

MAY 23, 2017

It’s easy to wrap our minds around how to get people to sign up to participate in a walk or a run. Luckily, we’ve watched our clients try some pretty amazing tactics to boost participant fundraising in peer-to-peer events. Tell it to your participants! And that second part can be a real doozy. What’s your story? Or intimidating.

Participation and motivation 128

Participation and motivation Fundraising Fundraising Recruitment 128

NonProfit Leadership Alliance

JUNE 12, 2024

Participants kickstart the pledge process by setting up personalized online fundraising pages. Fun runs follow the same concept, but participants run instead of walking. Utilize email campaigns and social media blasts to capture the attention of potential participants.

Participation and motivation 130

Participation and motivation Fundraising Fundraising Disaster Relief 130

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 9, 2024

After all, it’s a fierce competition on the employment market for both non-profit and for-profit organizations. alone participated in some kind of volunteering job making it a 25% of the country’s population. Leverage recruitment marketing Recruitment marketing works similarly to regular marketing strategies.

Recruitment 64

Recruitment Non-Profits Nonprofits Participation and motivation 64

Getting Attention

JANUARY 7, 2013

The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered the single most important must-do for 2013. The second round featured predictions on activities, challenges and hopes from nonprofit marketers like you. Get beyond your Facebook presence.

Marketing 79

Marketing Marketing Participation and motivation Activism 79

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 22, 2024

For example, if you are organizing a virtual run, or an occasion for wellness, imagine how the participants would receive a custom pack of slides, bottles of water and T-shirts before the event. Limited-Edition Merchandise Drops Limited edition items take advantage of urgency and exclusivity, two powerful motivators of donor engagement.

Fundraising 52

Fundraising Fundraising Participation and motivation Production 52

Top Nonprofits

MARCH 14, 2025

The global influencer marketing size is expected to reach about $33 billion this year. Gen Z is motivated to support causes they believe in , and they want to know that their contributions make a real difference in their communities. Partner with influencers. Make the text large enough to read and tap targets large enough to click.

Participation and motivation 52

Participation and motivation Nonprofits Values Management 52

NonProfit Leadership Alliance

OCTOBER 26, 2022

Active readers? You can gather this information through a market research provider or by sending surveys to target audience members. . For those long-term donors, you could instead share a survey asking for their feedback on why they first donated to your cause and what motivated them to continue supporting your mission. .

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Blue Avocado

JANUARY 7, 2025

The interim also participated in the early stages of the permanent ED search, helping the boards executive committee to jump-start the process. The outgoing ED may even actively participate in the search for an interim and/or the permanent replacement and all key staff and stakeholders can be involved in a collaborative manner.

Leadership 69

Leadership Nonprofit Leadership Culture Participation and motivation 69

Top Nonprofits

MARCH 17, 2023

In this short guide, we’ll walk you through a few strategies that will help you boost participation at your next virtual event, and make it more memorable: Invest in the right tools for virtual events. To get them eager to engage beforehand, tease your most exciting items in marketing materials.

Participation and motivation 52

Participation and motivation Marketing Marketing Production 52

Ann Green

JANUARY 20, 2021

While one of the main attractions of nonprofits are live fundraising events and other experiences, it’s challenging for ever y member to participate and attend. Active efforts to engage your members online will increase their chance of renewing their membership. It all comes down to how you market the event beforehand.

Nonprofits 156

Nonprofits Participation and motivation Management Communication 156

Nonprofit Tech for Good

NOVEMBER 10, 2021

By Kevin Santiago , Marketing Director at Paybee – an all-in-one charity fundraising platform that specializes in virtual, hybrid, and in-person fundraising events. We’ll also look at how popular fundraising activities can be adapted to these different galas and what online platforms you can use to help build a better fundraising strategy.

Participation and motivation 112

Participation and motivation Fundraising Fundraising Activism 112

Marketing for the Modern Nonprofit

SEPTEMBER 29, 2023

You’ve invested in the right fundraising software , planned your event activities, and conducted a trial run to make sure there are no technical issues. The key to navigating this issue and producing a high event turnout is marketing. What kind of activities can supporters expect if they attend your event? Let’s begin.

Marketing 64

Marketing Marketing Participation and motivation Activism 64

Candid

NOVEMBER 29, 2022

While GlassPockets has served to steadily motivate participating funders to share more information publicly, with only 112 participating foundations, the reality is that most funders opted not to participate. Well, there is very little in the way of market pressure to force transparency in endowed institutions.

Participation and motivation 111

Participation and motivation Foundations Philanthropy Values 111

Nonprofit Tech for Good

DECEMBER 5, 2020

Use these 16 free email templates to create an efficient email marketing strategy that will seamlessly steward newly-acquired Giving Tuesday donors to your next campaign, and appeal to supporters who didn’t participate in Giving Tuesday. 2) Email Templates for Giving Tuesday Through Year-End.

Fundraising 132

Fundraising Fundraising Social Enterprise Social Enterprise 132

Bloomerang

AUGUST 19, 2024

Advocacy covers a range of activities for nonprofits and includes much more than just legislative lobbying. Invite your board to participate in these easy and impactful ways to advocate for your mission: Host behind-the-scenes tours. Motivate your board to join forces with local community groups, businesses, and other nonprofits.

Public and Social Policy 114

Public and Social Policy Nonprofit Administration and Development Participation and motivation Education 114

Pam Moore

JULY 29, 2024

From keeping up with platform changes to integrating the latest AI tools, and ensuring your team is aligned and motivated, the challenges can seem endless. With the right approach and tools, you can transform this chaos into streamlined digital and social media marketing success. Content marketing program really needs structure.

Culture 133

Culture Technology Participation and motivation Leadership 133

Nonprofit Marketing Insights by GlobalOwls

MARCH 14, 2023

Social media contests and giveaways are marketing tactics used by businesses to engage with their audience and increase brand awareness. Contests and giveaways usually involve asking participants to complete certain actions, such as liking a post, sharing a post, or commenting on a post, in exchange for the chance to win a prize.

Participation and motivation 98

Participation and motivation Marketing Marketing Activism 98

Candid

JUNE 28, 2022

Highlighting the impact of donor gifts on your organization’s activities. Use your donor database and communication tools–like an email marketing platform, if you have one–to segment or group donors based on shared characteristics. Give your supporters a variety of activities that strengthen their bond to your cause. .

Retention 111

Retention Participation and motivation Activism Energy 111

NonProfit Quarterly

OCTOBER 18, 2023

These days, in Long Beach, you will find Cambodian art walks, night markets, and other community gatherings. Participating youth help us in outreach events, get paid an hourly wage as interns to pass out information, run children’s art programs, paint murals, and facilitate public-participation art projects.

Race and Ethnicity 128

Race and Ethnicity Community Development Participation and motivation Culture 128