Nonprofit Marketing Guide

JULY 7, 2016

Join us for a FREE WEBINAR: Thought Leadership for Nonprofits: Marketing to Build Your Authority and Share Expertise. There’s one very big and important difference between simply being an “expert” and being a “thought leader” – and that’s marketing. This is an especially tough one for nonprofits! Or do you wish you were?

Leadership 105

Leadership Public and Nonprofit Management Nonprofits Activism 105

Ann Green

JANUARY 20, 2021

For instance, members can use message boards to discuss major events that may affect your nonprofit mission. Active efforts to engage your members online will increase their chance of renewing their membership. Even if your membership is large, your nonprofit won’t create a meaningful impact if your members aren’t active.

Nonprofits 156

Nonprofits Participation and motivation Management Communication 156

The Agitator

JULY 28, 2013

accountability communications Don''t Miss these Posts email marketing loyalty nonprofit management online activism online advocacy premium' On the other hand, awarding bad grades did get a response!

Environmental 84

Environmental Activism Nonprofit Management Management 84

NonProfit Leadership Center

OCTOBER 17, 2022

Stacy Baier is the CEO of the Pinellas Education Foundation, where she leads all development, educational impact and administrative activities while cultivating a strong working relationship between the business and school communities. Meet Nathan Penha. Nate currently serves as a senior consultant for CAPTRUST. ” Nate Penha.

Nonprofit Leadership 130

Nonprofit Leadership Leadership Nonprofit Administration and Development Education 130

NonProfit Leadership Alliance

JANUARY 10, 2025

While your team might have the right nonprofit management skills , they can only do so much on their own. Your tools are the foundation of your nonprofits operations. A donor database To get to know your donors better, you must actively collect donor data.

Technology 193

Technology Public and Nonprofit Management Nonprofits Nonprofit Leadership 193

Affnetz

JANUARY 24, 2023

Here are 6 tips to help you have better success with your Nonprofit’s email program To create a successful program, start by crafting compelling subject lines that will grab the attention of your donors. Best wishes with your email marketing program! You've got get the email opened! What will make the recipient ‘stop and think’?

Fundraising 130

Fundraising Fundraising Universities Management 130

The Agitator

MAY 13, 2010

36% of Hispanics view the Internet as tool for building a better life vs. 30% of general market. At Engage: Hispanics , Lee Vann of interactive agency Captura Group offers the latest stats on use of social media by Hispanics. Some key factoids: 84% of Hispanics have a broadband connection vs. 79% of Whites. MySpace.com, 8.8

Culture 77

Culture Activism Nonprofit Management Technology 77

Anedot

NOVEMBER 4, 2024

IT, communications/marketing, finance, administrative support). Provide management of staff, consultants and contractors, including requirements of staff hiring, separations, and compliance with local, state and federal regulations. Deep commitment to the mission of NAMI Marin. CA Driver’s License and familiarity with County of Marin.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Nonprofit governance and management Public and Social Policy Public and Nonprofit Management 52

Affnetz

MARCH 2, 2024

Introduction In the dynamic world of nonprofit management, where every dollar and every minute counts, the need for efficient and comprehensive software solutions has never been more crucial. In evaluating the landscape of nonprofit software solutions, the comparison between DonorPerfect vs Affnetz in 2024 is pivotal.

Public and Nonprofit Management 130

Public and Nonprofit Management Nonprofit Management Management Production 130

Affnetz

AUGUST 7, 2023

A lot of recent software options include functions like accounting, marketing, timely reports, donor engagement and so much more. Nonprofit professionals are often subject to the task of maximizing revenue with very few resources. In order to take advantage of a good Nonprofit CRM software, you do not necessarily need a large budget.

Nonprofit Administration and Development 130

Nonprofit Administration and Development Nonprofits Management Production 130

The Agitator

OCTOBER 19, 2010

Here , courtesy of David Berkowitz writing in Social Media Insider , is an excellent set of questions for nonprofits to consider as you plot your social media strategy. How do you ensure you’re generating meaningful insights from your social activity? How can technology power the optimization of social marketing?

Nonprofit Management 75

Nonprofit Management Management Technology Activism 75

The Agitator

SEPTEMBER 16, 2009

Here’s yet another agency white paper on social marketing … this one, from Serengeti Communications, addresses the challenge of measuring social media impact. Serengeti’s paper takes a stab at the pertinent metrics. Serengeti’s list of metrics and data sources range from the obvious (e.g.,

Activism 71

Activism Nonprofit Management Marketing Marketing 71

The Agitator

SEPTEMBER 28, 2010

Target Analytics has just released its Index of National Fundraising Performance for the 12 months of activity through the 2 nd Quarter of 2010. Tags: Don't Miss these Posts direct marketing donor retention fundraising marketing metrics nonprofit management nonprofits research.

Fundraising 89

Fundraising Fundraising Retention Healthcare 89

The Agitator

JULY 22, 2010

Tags: Don't Miss these Posts communications direct marketing email marketing fundraising nonprofit management nonprofits online activism online fundraising online publishing online video.

Fundraising 75

Fundraising Fundraising Activism Nonprofit Management 75

Nonprofit Marketing Guide

SEPTEMBER 7, 2016

4 out of 10 board members are active in fundraising in any significant way. Heather has served on the Board of Directors of the beehive collective (a giving circle in Raleigh), Democracy NC, and ncyt: NC’s Network of Young Nonprofit Professionals. Organizations raise 34% of their revenue from individuals.

Retention 154

Retention Recruitment Universities Management 154

The Agitator

OCTOBER 22, 2009

But I also had the advantage of previewing a report, now published below, describing the pitfiul findings of our Guest Agitator, Lisa Sargent , as she far more methodically set out to synthesize some email fundraising best practices by examining nearly 300 nonprofit sites … a search limited to the wealthier nonprofits, I might add.

Fundraising 80

Fundraising Fundraising Universities Activism 80

NonProfit Leadership Alliance

MAY 14, 2024

How can it affect nonprofits? When dealing with expenses such as your staff’s salaries, rent for your office, and marketing your fundraising campaigns, higher prices can mean a greater financial strain on your organization and less funding going to your mission. How about marketing costs? Increased operational costs.

Fundraising 130

Fundraising Fundraising Nonprofit Leadership Technology 130

The Agitator

NOVEMBER 10, 2010

Wow, great”, you say, “ if only I were a teenager or a company marketing to teenagers that would be a relevant statistic.”. People carry their mobile phones on their person most of the time according to several market research studies (and personal observation!). Welcome then to the world’s most addressable market. Not so fast.

Manufacturing 88

Manufacturing Activism Nonprofit Management Technology 88

The Agitator

MARCH 15, 2010

Among the most concerning trends is the steady decline in the number of active donors and the fact that despite increased average gifts on the part of the donors, that increase is no longer enough to make up for declining acquisition and retention rates. For several years The Agitator has been reporting on trends revealed by the Index.

Non-Profits 87

Non-Profits Public and Nonprofit Management Retail Retention 87

The Agitator

APRIL 3, 2012

illustrates that online marketing can serve as a strong source of new donor acquisition.” ” I’m not at all knocking Convio, but when will the online fundraising industry — and/or individual nonprofits — produce some definitive information on true acquisition via the online channel? Anecdotally, we.

Marketing 73

Marketing Marketing Fundraising Fundraising 73

The Agitator

JUNE 2, 2009

My vote goes to Pareto’s 80/20 rule — 80% of the value or activity tends to come from 20% (or less) of customers, or whatever the active universe. The rule is confirmed in marketing scenario after scenario, including fundraising. Is there a more important rule in marketing/fundraising? Register here.

Marketing 40

Marketing Marketing Retention Recruitment 40

The Agitator

SEPTEMBER 17, 2009

Our previous posts this week have been pretty positive about social media, their penetration, and their potential marketing (and for us, that means fundraising) contribution. " So where do you come out on social media as a marketing or fundraising channel? Here are some additional views. Stay tuned for our verdict.

Fundraising 67

Fundraising Fundraising Activism Nonprofit Management 67

Affnetz

JANUARY 12, 2023

Too many CRM, ironically the expensive ones with market share, are built on sloppy code and have paid ransom to get ‘control’ of their data (which is YOUR data!). They’re able to focus on higher payoff activities, instead of double data entry, and this means their morale is much higher too.

Construction 130

Construction Recruitment Management Associations 130

Getting Attention

SEPTEMBER 16, 2014

Yes you can— Find, Shape & Share Stories that Activate Your Supporters. In the competition for attention, connection and action, CHOOSING WHAT TO TALK ABOUT and HOW is one of the most powerful marketing methods your nonprofit has. Join me on October 1 in NYC. But register right now. Just a few seats remain.

Nonprofit Management 70

Nonprofit Management Education Education Marketing 70

The Agitator

OCTOBER 27, 2009

Cone, an agency known for its expertise in cause marketing, has released some findings from its 2009 study of how consumers interact with brands online. Thanks to Joanne Fritz , nonprofit blogger at About.com, for pointing me to this study.

Fundraising 66

Fundraising Fundraising Activism Nonprofit Management 66

NonProfit Hub

SEPTEMBER 1, 2020

Among other things, brand SERPs include the most important pages on your site, your most recent social activity, your Wikipedia page (if you have one), and the latest news stories about your company. To do this, they use a variety of techniques, including public relations management, content marketing and technical SEO. .

Management 85

Management Public and Nonprofit Management Nonprofits Nonprofit Management 85

The Agitator

MAY 26, 2010

With so many nonprofits working Facebook into their marketing strategies, it behooves us all to keep an eye on their privacy controversy. Here’s an excellent report on the matter from Bloomberg. It notes that Facebook, now at 519 million users, shows no sign of slowing growth. of all Internet visits.

Activism 61

Activism Nonprofit Management Management Marketing 61

Bloomerang

JANUARY 18, 2023

These statements will serve as the guiding principles for your business plan and will help to ensure that all of your activities align with your organization’s overall purpose and direction. Market research is an important step in the planning process. How you undertake this depends greatly on what stage your nonprofit is in.

Nonprofit governance and management 123

Nonprofit governance and management Public and Nonprofit Management Public and Social Policy Collaborations 123

The Agitator

MAY 5, 2010

I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Roger and I have been writing about competition in the nonprofit space. She calls her article a case study … and it’s that indeed.

Nonprofits 56

Nonprofits Activism Nonprofit Management Management 56

iMarketSmart

JUNE 26, 2024

As a large or perhaps mid-size nonprofit organization, you probably know the general value of marketing automation platforms such as HubSpot and Salesforce. But there’s one thing most of these have in common – they were designed for businesses, not nonprofits. What Are the Benefits of Marketing Automation?

Marketing 52

Marketing Marketing Nonprofits Management 52

The Agitator

JANUARY 21, 2010

2009 was a banner year for online fundraising … at least for two-thirds of nonprofits if we project from the Blackbaud data. 2010 should be even better, but don’t take it for granted!

Universities 77

Universities Recruitment Activism Nonprofit Management 77

Bloomerang

JULY 6, 2023

Identify priorities for the types of programs and services you’ll offer to support your goals, target audience for your services, target supporter audiences, advocacy and public policy aims, and branding or marketing objectives. Who is responsible for each objective and what activities they will complete to work toward the objective.

Nonprofit governance and management 122

Nonprofit governance and management Public and Nonprofit Management Nonprofits Nonprofit Administration and Development 122

The Agitator

JULY 8, 2010

And what do you do if you’re marketing (especially prospecting for) an organization that doesn’t have that kind of brand recognition? Tags: Don't Miss these Posts branding charities communications direct marketing fundraising issue fundraising nonprofit management nonprofits online publishing.

Production 70

Production Nonprofit Management Marketing Marketing 70

Bloomerang

OCTOBER 25, 2021

What moments is your nonprofit living? Are you engaged actively, or passively? If you’re doing anything worth doing, you can collaborate with business, government and other nonprofits in consortium efforts to address complex problems holistically. Are you personally actively looking for opportunities to be of greater service?

Culture 133

Culture Nonprofits Activism Children 133

The Agitator

DECEMBER 13, 2009

But I received a message recently from Mandy O’Neill at Charity Dynamics , an interactive marketing agency, describing some of their success with fundraising — some $10 million in less than a year — via their Facebook application. We’re not saying that these kind of fundraising results are achievable by any nonprofit.

Nonprofit Management 74

Nonprofit Management Management Activism Fundraising 74

The Agitator

MAY 7, 2009

Writing in Engage: Hispanics , interactive marketing consultant Lee Vance provides this astonishing stat: Back in February 2008, Facebook produced a Spanish-language version (note: with help from its user community). At the time, there were 2.3 million Facebook users in Spanish-speaking countries. million, a remarkable gain of 7.5

Manufacturing 56

Manufacturing Recruitment Culture Activism 56

The Agitator

APRIL 20, 2009

In a recent blog post, marketing maven Seth Godin predicted that 90% of sales will come from word of mouth or digital promotion by 2011. He asked: "How do you change what you’re doing today to be ready for that?" Still his question is provocative, as usual. Stay tuned.

Recruitment 53

Recruitment Activism Nonprofit Management Marketing 53