Nonprofit Marketing Guide

NOVEMBER 9, 2023

I was determined to get to the root cause and find solutions to the barriers that were stopping us from executing these important mission-forward activities. In the nonprofit sector, we marketers are all too familiar with this. Start here: Always Define Your Scope – Clarify what you want to achieve with your marketing project.

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Affnetz

SEPTEMBER 2, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum The best software for fundraising activities include a range of impressive features that help with the different stages of a fundraising cycle. This major pitfall can be avoided by investing in the best software for fundraising activities.

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Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. You have to ensure you have all the right ingredients and components necessary to help your activities grow and flourish. Your carefully nurtured marketing efforts will yield fruitful results.

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Nonprofit Marketing Guide

DECEMBER 8, 2021

This is happening in the middle of budget season, grant reporting, wrapping up that fall event, and various program marketing initiatives. Every day, a great snowfall of new emails with marketing requests blankets your inbox, while also dreading the inevitable task of identifying from where 2022 funding will come. .

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NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. An easy way to do this is to set aside a slot on each board meeting agenda to discuss marketing. should be added to the document.

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Marketing Marketing Nonprofit Leadership Nonprofits 217

Clairification

JANUARY 8, 2024

Yet too few organizations make the effort to operationalize this construct into their fundraising and marketing planning. Actively Build Donor Trust The Donor’s Bill of Rights is a great starting point. The post 10 Strategies to Actively Build Nonprofit Donors Trust appeared first on Clairification. You should.

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Activism Construction Retention Philanthropy 115

Nonprofit Marketing Guide

FEBRUARY 17, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? This week we have design tips for social media, marketing tips from Rihanna, effective Instagram ads and more. Twitter Outlines the Best Performing Super Bowl Ads, Based on Tweet Activity. Orange Beach, AL Happy Friday!

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Marketing Marketing Nonprofits Communication 198

Nonprofit Marketing Guide

MARCH 10, 2023

Time to spring forward…into the most helpful articles, posts, and tips for nonprofit marketers. This week we have examples of great personalized emails, choosing happy or sad images, March Madness for marketers, an inclusive tech glossary and more. Facebook Depreciates Hashtag Topics in Groups.

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Marketing Marketing Nonprofits Communication 198

Nonprofit Marketing Guide

NOVEMBER 17, 2020

And in their 2018 year-end analysis , M+R also found that nonprofits who saw their list size drop year-over-year (because they actively managed their lists, dropping the unengaged) also saw better returns: a 26% improvement in response rate and a 2% improvement in email revenue. Just delete them from your list.

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NonProfit Leadership Alliance

JANUARY 3, 2023

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Daily active users from your community.

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Marketing Marketing Collaborations Public and Nonprofit Management 202

Nonprofit Marketing Guide

JULY 21, 2023

I myself am going to both, but not before I bring you the most helpful articles, posts, and tips for nonprofit marketers. This week we have TikTok and YouTube Updates, how to handle different social media interactions, active users on Threads, website tips, and more. Here are some TikTok Updates Marketers Need to Know.

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Nonprofit Marketing Guide

JUNE 10, 2021

The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location. But this further signals that relying on open rates is not the greatest way to judge whether your email marketing is working or not.

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Nonprofit Marketing Insights by GlobalOwls

MAY 12, 2023

How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?

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Marketing Marketing Production Activism 142

Nonprofit Marketing Guide

MAY 11, 2021

In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. Still others, especially those responsible for fundraising, believe that all nonprofit marketing should direct people to donate money.

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Communication Public and Nonprofit Management Nonprofits Advertising 315

Nonprofit Marketing Guide

MARCH 7, 2023

Social Media in General The typical social media user actively uses an average of 7.2 male (no data on other genders) Time spent per day: 33 minutes Instagram Number of monthly active users: 2 billion Largest age group: 18-24 (30.8%) Gender: 48.2% Social Media in General The typical social media user actively uses an average of 7.2

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Communication Activism Nonprofits Marketing 226

Affnetz

MAY 21, 2024

This will help you tailor the curriculum, activities, and overall experience to meet the needs and interests of your target audience. Develop a curriculum that aligns with your chosen theme and incorporates hands-on activities, interactive workshops, and engaging presentations. Will the curriculum be flexible?

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Management Nonprofit Administration and Development Public and Nonprofit Management Children 246

Nonprofit Marketing Guide

MARCH 1, 2021

I am back with another peek into the new activities nonprofit communicators have picked up during the pandemic. The post Hobbies of Nonprofit Communicators: Music appeared first on Nonprofit Marketing Guide. Last week we saw some new pets , and this week we look at a few people who took up a new musical instrument.

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Communication Nonprofits Activism Marketing 279

Nonprofit Marketing Guide

JULY 16, 2020

Oh, how we love, love, love good metaphors here at Nonprofit Marketing Guide! Better substitutions include Leader/Follower, Active/Standby, or Primary/Secondary depending on the context. For example, I checked on the term”Cake Walk” as I coordinate one at our local farmers market as a fall fundraiser.

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Ethics Activism Marketing Marketing 266

Nonprofit Marketing Guide

APRIL 21, 2021

We get this question so often we created a free online course that will help you create a plan for real success (as opposed to vague “awareness” activities that are usually a waste of time). The post How to Raise Awareness [Free Online Course] appeared first on Nonprofit Marketing Guide. You aren’t alone.

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Activism Communication Marketing Marketing 281

NonProfit PRO

DECEMBER 8, 2022

Nonprofit organizations may be feeling the need to take a stance on the metaverse and make decisions on meta-related activities, like accepting crypto donations. While the metaverse is still being built — and is so new that it’s hard to define exactly what it means — there’s a lot of marketing hype (and money) being wrapped up into it.

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Nonprofit Marketing Guide

DECEMBER 13, 2023

As a nonprofit marketer, getting your budget items or overall budget approved is a crucial part of rolling out an effective marketing strategic plan but can sometimes be intimidating. For more on nonprofit marketing budgets, join us for Strategic Nonprofit Marketing Budgets: Your Roadmap to Approval and Impact.

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Finance Activism Marketing Marketing 232

Nonprofit Marketing Guide

JULY 20, 2021

Within those keys, there are 60+ activities and skills that we’ve included in our recommended professional development plans. The post The 10 Keys to Nonprofit Communications Success appeared first on Nonprofit Marketing Guide. You can get those plans by clicking on the Get Started or Take the Quiz buttons on the homepage.

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Communication Public and Nonprofit Management Nonprofits Management 319

NonProfit PRO

APRIL 12, 2023

A well-timed, personalized outreach activates a feeling of pride in your donors that can inspire them to give. Get some inspiration for your next campaign or appeal and discover how we deliver creative marketing for fundraisers. Could you use more support in getting creative campaigns across the finish line?

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Activism Communication Marketing Marketing 246

Nonprofit Marketing Guide

SEPTEMBER 13, 2021

While many will argue it’s all about pay, according to Gallup research , the highest quit rate is among those that are “not engaged” and “actively disengaged” workers. The post The Great Resignation: Why Your Nonprofit Employees Are Quitting and How to Stop It appeared first on Nonprofit Marketing Guide.

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Associations Nonprofits Management Activism 326

Nonprofit Marketing Guide

SEPTEMBER 23, 2021

Or just go to an organization whose marketing communications you admire. With that kind of money at stake, you know someone is actively managing the testing. appeared first on Nonprofit Marketing Guide. Then go look up their Facebook ads. Here’s how. I’ll use ACLU as an example. Go to their Facebook Page.

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Nonprofit Marketing Guide

JULY 8, 2021

I’ve been in a lot of conversations lately where I’m encouraging nonprofit comms staff to create levels or tiers that represent a certain level of comms staff effort and/or a certain volume of communications activity, such as numbers of emails or social media posts. appeared first on Nonprofit Marketing Guide.

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Communication Activism Marketing Marketing 277

Nonprofit Marketing Guide

JUNE 23, 2021

We have a free online course that will help you create a plan for real success (as opposed to vague “awareness” activities that are usually a waste of time). appeared first on Nonprofit Marketing Guide. But if you weren’t one of those 200 people and you struggle with what it means to raise awareness, we still have you covered!

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Activism Communication Marketing Marketing 262

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

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Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 235

Nonprofit Marketing Guide

MAY 17, 2022

Number of monthly active users: 2.91 Number of monthly active users: 2 billion. Number of monthly active users: 1 billion. Number of daily active users: 211 million. Number of monthly active users: 2+ billion. Number of monthly active users: 810 million. hours are spent on social media. Gender: 38.4%

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Communication Activism Nonprofits Marketing 207

Nonprofit Marketing Guide

MAY 5, 2020

Here is how we were able to boost activity in our private All-Access Pass Holder Facebook Group: Email. We have always been big on multi-channel marketing and we found that using email with our Facebook Group helped it grow substantially. It shows people it’s an active Group. It is a form of social proof.

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Recruitment Activism Marketing Marketing 219

Selfish Giving

DECEMBER 2, 2020

would be used and there's an activation for consumers that will raise Boys & Girls Clubs of America some dough through the end of the year! Marketing Your Cause 1. Hit reply and let me know what's stopping YOU from building your keystone content asset. ?? Partnership Notes. This was a great promotion.??The

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Marketing Marketing Associations Management 204

Nonprofit Marketing Guide

SEPTEMBER 21, 2023

The post Nonprofit Email Deliverability Is Pretty Bad: Here Are 10 Steps to Help appeared first on Nonprofit Marketing Guide. You have to get serious about your email program now or you will start losing out on more and more volunteers, advocates, donors, or clients because they didn’t get that email.

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Nonprofit Marketing Guide

APRIL 4, 2023

Here’s an abbreviated version of the process I recommended today to our All-Access Pass Holders during one of our special nonprofit marketing and communications workshops called Jump Starters. But it makes no sense to spend your money without first analyzing your Activity. You can buy Reach on social media with ad dollars.

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Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent? We don’t know yet. .

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Leadership Nonprofits Entrepreneurship Values 357

Nonprofit Marketing Guide

JULY 18, 2023

Community engagement is nonprofit communications professionals’ number one marketing and communications goal. At Nonprofit Marketing Guide, we define “community engagement” as keeping people inspired by and active in our work. Our Nonprofit Communications Trends Reports show that year after year.

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Activism Nonprofits Communication Leadership 185

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Marketing is crafting and promoting one message, while program teams are out in the field with another, and fundraising is on a different page altogether.

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Collaborations Communication Public and Nonprofit Management Marketing 232

Nonprofit Marketing Guide

OCTOBER 5, 2021

We at Nonprofit Marketing Guide have used Facebook Groups practically since they became available. I’m still an active participant in several Facebook Groups centered on hobbies of mine. The post Why We Are Leaving Facebook Groups appeared first on Nonprofit Marketing Guide. We’ll see how it goes from there.

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