Nonprofit Marketing Guide

AUGUST 26, 2020

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. Work on understanding that there is no such thing as “the general public” in marketing.

Public and Nonprofit Management 290

Public and Nonprofit Management Marketing Marketing Activism 290

Nonprofit Marketing Guide

JANUARY 10, 2023

New Me” stuff, January is a perfect time to evaluate how you manage your time. But try to avoid doing the audit when you are covering for a co-worker, about to go on vacation, working on a major one-off project or other times with unusual activity. A post shared by Nonprofit Marketing Guide (@npmktgd).

Management 230

Management Production Health Energy 230

Affnetz

SEPTEMBER 2, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum The best software for fundraising activities include a range of impressive features that help with the different stages of a fundraising cycle. This major pitfall can be avoided by investing in the best software for fundraising activities.

Activism 130

Activism Fundraising Fundraising Management 130

Nonprofit Marketing Guide

FEBRUARY 17, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? This week we have design tips for social media, marketing tips from Rihanna, effective Instagram ads and more. Twitter Outlines the Best Performing Super Bowl Ads, Based on Tweet Activity. Orange Beach, AL Happy Friday!

Marketing 198

Marketing Marketing Nonprofits Communication 198

Nonprofit Marketing Guide

JULY 20, 2021

Within those keys, there are 60+ activities and skills that we’ve included in our recommended professional development plans. Key 4: Communications Channel Management. Key 5: Brand Consistency and Reputation Management. Are you managing your own workload and working relationships well?

Communication 319

Communication Public and Nonprofit Management Nonprofits Management 319

Nonprofit Marketing Guide

SEPTEMBER 13, 2021

While many will argue it’s all about pay, according to Gallup research , the highest quit rate is among those that are “not engaged” and “actively disengaged” workers. The post The Great Resignation: Why Your Nonprofit Employees Are Quitting and How to Stop It appeared first on Nonprofit Marketing Guide.

Associations 326

Associations Nonprofits Management Activism 326

Nonprofit Marketing Guide

NOVEMBER 17, 2020

And in their 2018 year-end analysis , M+R also found that nonprofits who saw their list size drop year-over-year (because they actively managed their lists, dropping the unengaged) also saw better returns: a 26% improvement in response rate and a 2% improvement in email revenue. Just delete them from your list.

Marketing 239

Marketing Marketing Activism Management 239

Nonprofit Marketing Guide

MARCH 10, 2023

Time to spring forward…into the most helpful articles, posts, and tips for nonprofit marketers. This week we have examples of great personalized emails, choosing happy or sad images, March Madness for marketers, an inclusive tech glossary and more. Facebook Depreciates Hashtag Topics in Groups.

Marketing 198

Marketing Marketing Nonprofits Communication 198

Nonprofit Marketing Guide

JANUARY 15, 2020

For this year’s Nonprofit Communications Trends Report , we decided to survey the extent to which nonprofits are implementing good email list management practices. We at Nonprofit Marketing Guide aren’t “the sky is falling” alarmist types by nature. Kivi Leroux Miller, Nonprofit Marketing Guide. The results are not good.

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Nonprofits Management Energy Communication 261

Nonprofit Marketing Guide

MAY 11, 2021

In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. In fact, marketing in the nonprofit sector is much, much more than any of these incomplete assumptions.”

Communication 315

Communication Public and Nonprofit Management Nonprofits Advertising 315

Affnetz

AUGUST 22, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum In today’s digital age, technology has transformed the way Nonprofit organizations operate and connect with their supporters.

Management 130

Management Nonprofits Activism Retention 130

NonProfit Leadership Alliance

JANUARY 3, 2023

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Daily active users from your community.

Marketing 200

Marketing Marketing Collaborations Public and Nonprofit Management 200

Nonprofit Marketing Guide

DECEMBER 13, 2023

As a nonprofit marketer, getting your budget items or overall budget approved is a crucial part of rolling out an effective marketing strategic plan but can sometimes be intimidating. For more on nonprofit marketing budgets, join us for Strategic Nonprofit Marketing Budgets: Your Roadmap to Approval and Impact.

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Finance Activism Marketing Marketing 232

Nonprofit Marketing Guide

OCTOBER 5, 2021

We at Nonprofit Marketing Guide have used Facebook Groups practically since they became available. Their biggest selling point is the convenience: Most nonprofit communicators have to manage Facebook Pages as part of their jobs, so they are already in there anyway. People know how Facebook works, so there is no learning curve.

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Management Activism Communication Marketing 347

Nonprofit Marketing Guide

SEPTEMBER 23, 2021

Or just go to an organization whose marketing communications you admire. With that kind of money at stake, you know someone is actively managing the testing. appeared first on Nonprofit Marketing Guide. Then go look up their Facebook ads. Here’s how. I’ll use ACLU as an example. Go to their Facebook Page.

Nonprofits 270

Nonprofits Activism Marketing Marketing 270

Selfish Giving

DECEMBER 2, 2020

would be used and there's an activation for consumers that will raise Boys & Girls Clubs of America some dough through the end of the year! Marketing Your Cause 1. Dairy Management , an American trade association, worked with four gamers to connect with Generation Z consumers on dairy farming. Partnership Notes.

Marketing 204

Marketing Marketing Associations Management 204

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 1, 2022

Email Marketing Tools every Nonprofit Needs. With Email Marketing, you can capture valuable traffic. Check our these Email Marketing tools and tips by Lilian Sue. E-mail Marketing Tools Every Non-Profit Should Look Into. What do you do with the 99% of your website visitors that leave your website? Invitations to Events.

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Non-Profits Marketing Marketing Nonprofits 145

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. But, even when you guess right, it’s possible that your marketing is creating harm. And when you don’t guess right, your marketing is both harmful and ineffective. .

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

Nonprofit Marketing Guide

AUGUST 14, 2024

If there’s one thing nonprofit marketers could use more of, it is likely time and resources. We cover this concept a lot at the Nonprofit Marketing Guide including how to do this while remaining Calm, Not Busy. SOPs, project management tools, and automation software help with consistency and quality control.

Production 244

Production Nonprofits Recruitment Management 244

NonProfit Leadership Alliance

JUNE 1, 2023

I am juggling the responsibilities of a high-pressure job in philanthropy and marketing, constantly creating and implementing new fundraising strategies for an organization that has not traditionally spoken to or thanked donors. And I am still responsible for all the cooking, cleaning, laundry, and managing schedules. Learn to say no!

Leadership 245

Leadership Activism Management Nonprofit Leadership 245

Nonprofit Marketing Guide

NOVEMBER 8, 2018

And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. . It is also sometimes called Inbound Marketing. But what’s in the middle? What connects that tactical work to the larger goals?

Communication 210

Communication Public and Nonprofit Management Advertising Nonprofits 210

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Marketing is crafting and promoting one message, while program teams are out in the field with another, and fundraising is on a different page altogether.

Collaborations 232

Collaborations Communication Public and Nonprofit Management Marketing 232

Top Nonprofits

FEBRUARY 7, 2024

If you’re a leader at a museum, you know that managing this type of organization involves many moving parts. Fortunately, management becomes significantly simpler when you have the right tools on your side. In this guide, we’ll look at four essential features to look for when considering museum management solutions.

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Management Education Education Activism 105

Nonprofit Marketing Insights by GlobalOwls

JULY 31, 2023

The Power of Online Reputation: Leveraging Social Media Marketing to Manage and Enhance Your Brand’s Image Social media is central to any modern marketing campaign. Chapters Data-Driven Social Media Marketing Data is the backbone of social media marketing and reputation management.

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Management Marketing Marketing Ethics 98

Nonprofit Marketing Guide

JANUARY 5, 2023

And you are also supposed to know how to edit photos and then sort, manage, and store them all in some meaningful way. Scarlett Bauman shared her story about how she got everyone from activity coordinators to maintenance supervisors to share photos with her. Managing the way your nonprofit uses photography. That’s a lot!

Ethics 285

Ethics Nonprofits Management Activism 285

NonProfit PRO

JULY 11, 2023

The expansion provides donors with new actively managed funds and more options within U.S. equity markets, enabling even greater portfolio customization. Vanguard Charitable introduced 16 new investments to expand its curated, high-performing donor-advised fund investment lineup.

Activism 189

Activism Management Marketing Marketing 189

NonProfit Leadership Alliance

NOVEMBER 13, 2024

“Many teachers don’t know how to write grants or manage grant administration,” he explained. “The more you can market yourself and help yourself stand out, the more you can leverage that in your work.” He quickly discovered that his passion for education and nonprofit work complemented each other.

Nonprofit Administration and Development 246

Nonprofit Administration and Development Nonprofit Leadership Education Education 246

NonProfit Leadership Center

NOVEMBER 4, 2024

He currently serves as senior field marketing manager for the West Florida region at Florida Blue, where he and his team create meaningful community experiences through outreach and engagement. He also received his MBA in healthcare management from Saint Leo University. Andre is no stranger to the Nonprofit Leadership Center.

Nonprofit Leadership 211

Nonprofit Leadership Leadership Nonprofit governance and management Healthcare 211

Affnetz

APRIL 30, 2024

Volunteering not only deepens donors’ engagement but also strengthens their connection to the cause by allowing them to actively participate in making a difference. By involving donors in meaningful volunteer activities, nonprofits can cultivate a sense of ownership and investment in the organization’s success.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. To help you, we collected proven B2B green marketing tactics that work for tech companies. By actively participating in green events, you will position your B2B company as a sustainable brand.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Top Nonprofits

JANUARY 19, 2024

That’s why choosing an integrated union management software solution is essential to your union’s success. Let’s go over how to streamline your operations, improve your management tactics, and provide results to your members with the help of the right software solution. Reduce human error. Keep comprehensive records.

Management 99

Management Leadership Technology Collaborations 99

Top Nonprofits

JANUARY 10, 2024

That means that building a reliable, sustainable major gift moves management process is more important now than ever. Moves management describes the steps of the major donor journey, from solicitation to renewal and upgrade. That’s why asking for a major gift in the right way is essential to effective moves management.

Management 105

Management Retention Volunteerism Volunteerism 105

Top Nonprofits

JANUARY 10, 2024

To answer this question, we’ll cover three best practices for managing your recreation department’s memberships. When you have a new event or program, offer members priority registration to guarantee their spot for popular activities. Make registration and renewal easy. Event and program discounts. Exclusive member-only events.

Management 105

Management Activism Education Education 105

Nonprofit Marketing Guide

FEBRUARY 9, 2021

It means there are lots of people you can educate about your issues and activate as volunteers, donors, and advocates. That’s a clear sign that Nonprofit #2 is not properly managing its email list and is behaving like a spammer. appeared first on Nonprofit Marketing Guide. You are much, much better off being Nonprofit #1.

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Education Education Activism Management 217

Nonprofit Marketing Guide

MARCH 22, 2021

You need to learn to manage that, regardless of how uncomfortable it is, or find another line of work. . As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. TL;DR: Getting called in and called out comes with the territory of being a thought leader.

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Leadership Nonprofits Entrepreneurship Values 357

Nonprofit Marketing Guide

JULY 18, 2023

Community engagement is nonprofit communications professionals’ number one marketing and communications goal. At Nonprofit Marketing Guide, we define “community engagement” as keeping people inspired by and active in our work. Our Nonprofit Communications Trends Reports show that year after year.

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Activism Nonprofits Communication Leadership 185

Bloomerang

OCTOBER 31, 2023

One common issue is the use of multiple, disconnected tools and systems for managing donor and volunteer relationships, events, communications, and more. Enter an all-in-one nonprofit donor relationship management system (DMS), like Bloomerang. Event management tools: To organize and promote events, from church services to fundraisers.

Management 105

Management Collaborations Activism Communication 105