Candid

OCTOBER 16, 2024

Based on my experience, here are three of the most common mistakes nonprofits make, along with what they should be doing instead: Fundraising mistake #1. By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload.

Fundraising 98

Fundraising Fundraising Governance Nonprofits 98

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 236

Psychology Sociology Marketing Marketing 236

Nonprofit Tech for Good

MARCH 9, 2025

A peer-to-peer campaign (or P2P) is a type of fundraising where individuals organize and host a campaign on behalf of a nonprofit organization and collect donations from their friends. 2) Dig Into the Details As with any fundraising campaign, there are logistics to consider with a P2P campaign. How will you keep track of results?

Participation and motivation 110

Participation and motivation Nonprofits Technology Recruitment 110

Nonprofit Marketing Guide

OCTOBER 1, 2024

Can you fundraise during or after a disaster that doesn’t affect you? And several days later, mountain communities are still in active search and rescue mode for hundreds of people from a hurricane. Here is the gist of some messaging I am working on for local organizations that have fundraisers in the very near future.

Fundraising 231

Fundraising Fundraising Health Activism 231

Nonprofit Marketing Guide

DECEMBER 8, 2021

This is happening in the middle of budget season, grant reporting, wrapping up that fall event, and various program marketing initiatives. Every day, a great snowfall of new emails with marketing requests blankets your inbox, while also dreading the inevitable task of identifying from where 2022 funding will come. .

Associations 255

Associations Management Marketing Marketing 255

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. You have to ensure you have all the right ingredients and components necessary to help your activities grow and flourish. Your carefully nurtured marketing efforts will yield fruitful results.

Marketing 187

Marketing Marketing Finance Advertising 187

Bloomerang

MARCH 14, 2025

Introduction If you’re reading this blog post, you’re probably involved in fundraising in some capacity. What if your entire organizationnot just the development departmentfelt a sense of ownership and responsibility for fundraising success? Because when fundraising becomes a team effort, the results speak for themselves.

Finance 79

Finance Fundraising Fundraising Collaborations 79

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. After fundraising or community events, communicate results clearly. Prioritize authenticity over perfection.

Participation and motivation 129

Participation and motivation Collaborations Nonprofits Activism 129

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. An easy way to do this is to set aside a slot on each board meeting agenda to discuss marketing. should be added to the document.

Marketing 221

Marketing Marketing Nonprofit Leadership Nonprofits 221

NonProfit Leadership Alliance

NOVEMBER 15, 2022

There are a number of ways fraternities can approach fundraising projects, but by far one of the most popular strategies is to host a fundraising event. After all, a fundraising event allows brothers to gather together, get to know each other, create memories, and make a difference. . Fundraising Goal. Let’s get started!

Fundraising 219

Fundraising Fundraising Recruitment Activism 219

NonProfit Leadership Alliance

JANUARY 3, 2023

Social impact organizations often encounter the paradoxical issue of spending money to fundraise. One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. Let’s explore how you can promote your social impact organization to new target audiences, all through digital marketing.

Marketing 207

Marketing Marketing Collaborations Public and Nonprofit Management 207

Clairification

JANUARY 8, 2024

Yet too few organizations make the effort to operationalize this construct into their fundraising and marketing planning. Actively Build Donor Trust The Donor’s Bill of Rights is a great starting point. The post 10 Strategies to Actively Build Nonprofit Donors Trust appeared first on Clairification. You should.

Activism 115

Activism Construction Retention Philanthropy 115

Nonprofit Marketing Guide

NOVEMBER 17, 2020

M+R’s 2019 end-of-year fundraising season wrap-up also revealed that many nonprofits struggled to get their email appeals into inboxes. . This past election cycle, several emails from candidates I supported ended up in spam even though I had donated to them. Just delete them from your list.

Marketing 239

Marketing Marketing Activism Management 239

Nonprofit Marketing Guide

MARCH 10, 2023

Time to spring forward…into the most helpful articles, posts, and tips for nonprofit marketers. This week we have examples of great personalized emails, choosing happy or sad images, March Madness for marketers, an inclusive tech glossary and more. Do you know Which Fundraising Events Bring in the Most Money for Small Nonprofits?

Marketing 197

Marketing Marketing Nonprofits Communication 197

Affnetz

AUGUST 11, 2023

15 best Peer-to-Peer fundraising software for Nonprofits 15 best Peer-to-Peer fundraising software for Nonprofits / By Mike Crum Regardless of what you call it, peer-to-peer fundraising is here to stay. This method of fundraising can help your Nonprofit save time, and optimize its operations.

Fundraising 246

Fundraising Fundraising Nonprofits Management 246

NonProfit Leadership Alliance

MAY 23, 2023

Hosting a fundraiser can be a rewarding experience that not only raises vital funds for animal-related causes but also brings animal lovers together in support of a common goal. Following these steps will help you host a memorable fundraiser that inspires stronger relationships with supporters and makes a difference for animals in need.

Fundraising 207

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 207

Nonprofit Marketing Guide

JUNE 14, 2023

Because gaming offers nonprofit marketers a fresh and unconventional approach to raising funds and amplifying brand awareness. In the realm of gaming for good, nonprofits are tapping into these three activities by engaging gamers, and other related content creators. What is Gaming for Good?

Fundraising 218

Fundraising Fundraising Children Communication 218

Nonprofit Tech for Good

DECEMBER 27, 2024

Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. Nonprofit Tech for Good uses MailChimp for our email marketing and we have enabled double opt-in. Cybersecurity at your nonprofit must be a priority in 2024.

Nonprofits 122

Nonprofits Management Marketing Marketing 122

Bloomerang

OCTOBER 15, 2024

Year-end fundraising is upon us and we are entering an intense season of asking. And sure, there is absolutely an upside to sending more fundraising emails —you may raise more money. Seth is speaking to consumer marketers trying to get the sale, but there’s a big lesson in here for anyone sending fundraising emails.

Fundraising 110

Fundraising Fundraising Activism Marketing 110

Top Nonprofits

MARCH 12, 2025

As you plan the fundraising events on your nonprofits calendar this year, you likely have questions about which formats will attract the largest audience: in-person, virtual, or hybrid. Virtual and hybrid events absolutely still have a place in the nonprofit fundraising world. Consider fundraising auctions, for example.

Fundraising 52

Fundraising Fundraising Associations Activism 52

Nonprofit Marketing Guide

JULY 16, 2020

Oh, how we love, love, love good metaphors here at Nonprofit Marketing Guide! Better substitutions include Leader/Follower, Active/Standby, or Primary/Secondary depending on the context. For example, I checked on the term”Cake Walk” as I coordinate one at our local farmers market as a fall fundraiser.

Ethics 265

Ethics Activism Marketing Marketing 265

NonProfit Leadership Alliance

JUNE 13, 2023

You’ve got a date and venue booked for your nonprofit’s upcoming fundraising event. Finding sponsors to boost your event’s fundraising power. Read on for tips and strategies for finding and securing sponsors for your best fundraiser yet. They’re a win-win!

Fundraising 210

Fundraising Fundraising Management Nonprofit Leadership 210

Nonprofit Marketing Guide

MAY 11, 2021

In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. Still others, especially those responsible for fundraising, believe that all nonprofit marketing should direct people to donate money.

Communication 314

Communication Public and Nonprofit Management Nonprofits Advertising 314

The NonProfit Times

JANUARY 6, 2025

TrueSense Marketing, the national direct response fundraising firm based in Warrendale, Pennsylvania, promoted executive vice presidents Marcy Auman and Shawn Reed to co-presidents. The post TrueSense Marketing Appoints Co-Presidents appeared first on The NonProfit Times. This transition makes perfect sense now, said Bushe.

Marketing 52

Marketing Marketing Public and Nonprofit Management Informational Technology 52

Nonprofit Marketing Guide

APRIL 21, 2021

We get this question so often we created a free online course that will help you create a plan for real success (as opposed to vague “awareness” activities that are usually a waste of time). How to put awareness raising in the context of other goals, like fundraising or program participation.

Activism 280

Activism Communication Marketing Marketing 280

The Storytelling Nonprofit

JANUARY 9, 2025

We know how meaningful our fundraising can be to our communities because were in the thick of it day after day. With Auctrias tools and The Storytelling Non-Profits writing support , youll become a master at telling your organizations story with ease so you can crush your fundraising goals and make a difference!

Non-Profits 59

Non-Profits Fundraising Fundraising Charitable Organizations 59

NonProfit PRO

APRIL 12, 2023

A well-timed, personalized outreach activates a feeling of pride in your donors that can inspire them to give. Get some inspiration for your next campaign or appeal and discover how we deliver creative marketing for fundraisers. Could you use more support in getting creative campaigns across the finish line?

Activism 246

Activism Communication Marketing Marketing 246

Selfish Giving

NOVEMBER 9, 2022

Four creative partnerships redefining cause marketing. Marketing Your Cause 1. How to build a great fundraising campaign. Because, let's face it, you belong together. ???? ?? Partnership Notes 1. Need some inspiration? Our friends at For Momentum have you covered. Do you subscribe to Axios' Monthly Moves ? Here is November's.

Curriculum and Teaching 130

Curriculum and Teaching Activism Agriculture Marketing 130

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 1, 2022

Email Marketing Tools every Nonprofit Needs. With Email Marketing, you can capture valuable traffic. Check our these Email Marketing tools and tips by Lilian Sue. Email is responsible for nearly 1/3 of non-profits’ online fundraising revenue so knowing how to create an effective donation campaign email is vital.

Non-Profits 145

Non-Profits Marketing Marketing Nonprofits 145

Nonprofit Marketing Guide

MARCH 7, 2023

Social Media in General The typical social media user actively uses an average of 7.2 male (no data on other genders) Time spent per day: 33 minutes Instagram Number of monthly active users: 2 billion Largest age group: 18-24 (30.8%) Gender: 48.2% Social Media in General The typical social media user actively uses an average of 7.2

Communication 225

Communication Activism Nonprofits Marketing 225

Nonprofit Tech for Good

FEBRUARY 12, 2025

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. billion monthly active users of which 65% access the site daily and spend an average of 40 minutes per day on the platform.

Advertising 74

Advertising Activism Nonprofits Technology 74

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

Selfish Giving

SEPTEMBER 7, 2022

The gang at Remarkable Partnerships (RP) in the UK has shared a helpful article for new corporate fundraisers. It's called 5 Top Tips for New Corporate Fundraisers. Look them up on Twitter to see if they are active on the platform. What would you suggest to a new corporate fundraiser?? Marketing Your Cause 1.

Retail 241

Retail Fundraising Fundraising Food 241

Marketing for the Modern Nonprofit

MARCH 26, 2025

Social media is an increasingly powerful fundraising tool, considering that 55% of people who engage with nonprofits on social media end up taking some sort of action. With this perspective, nonprofits can better identify opportunities to tailor marketing and fundraising campaigns to stakeholders preferences.

Public and Social Policy 59

Public and Social Policy Fundraising Fundraising Participation and motivation 59

Nonprofit Marketing Guide

JUNE 23, 2021

We have a free online course that will help you create a plan for real success (as opposed to vague “awareness” activities that are usually a waste of time). How to put awareness raising in the context of other goals, like fundraising or program participation. appeared first on Nonprofit Marketing Guide.

Activism 261

Activism Communication Marketing Marketing 261

Nonprofit Tech for Good

JUNE 4, 2022

Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. That brings us to the state of nonprofit fundraising today. For a clearer picture of the sector, let’s look at some of the best nonprofit fundraising methods out there — encompassing a range of old and new methods.

Fundraising 141

Fundraising Fundraising Technology Nonprofits 141

The Charity CFO

MARCH 4, 2025

Surviving (and Thriving) in Fundraising: The Nonprofit Wake-Up Call Lets be honestfundraising isnt getting any easier. How do nonprofit leaders build high-performance fundraising teams that dont just scrape by but actually thrive in todays reality? Better approach: Invest in fundraising and marketing that fuels long-term growth.

Fundraising 52

Fundraising Fundraising Retention Nonprofits 52