Nonprofit Marketing Guide

AUGUST 4, 2021

Early in my nonprofit career, I learned that the job of a fundraising professional was securing resources to achieve a financial goal that would serve my employer. So, what does it look like to begin transforming your development practice in the context of community centric fundraising ? Collaborative Fundraising.

Nonprofit Administration and Development 318

Nonprofit Administration and Development Fundraising Fundraising Leadership 318

Candid

DECEMBER 3, 2024

According to Foundation Source’s survey on how Gen Z and Millennials view charitable giving, the next generation started giving at a young age—just 14 years old for the average Gen Zer—and they show continued interest in charitable activities. They’re often giving by donating items, volunteering their time, and supporting fundraising (e.g.,

Altruism and Helping 105

Altruism and Helping Participation and motivation Fundraising Fundraising 105

Nonprofit Tech for Good

FEBRUARY 23, 2025

Successful nonprofit fundraisers have always understood the power of personalization in effective communications. This detailed view enables fundraisers to understand donor preferences and tailor their outreach accordingly. Ready to take your fundraising to the next level? Then, explore how Salesforce addresses these challenges.

Fundraising 119

Fundraising Fundraising Public and Nonprofit Management Non-Profits 119

Candid

NOVEMBER 21, 2024

For the last 20 years, I have held the title of “fundraiser”—to be more exact, a Black and Indigenous woman fundraiser. Thriving, not just surviving, as Black fundraisers For Black fundraisers, the work is often more than just a job; it’s deeply personal. Wellness, for Black fundraisers, is a revolutionary act.

Fundraising 21

Fundraising Fundraising Health Energy 21

NonProfit PRO

JUNE 17, 2024

A study by Nuclavis found that peer-to-peer fundraising programs are struggling to activate fundraisers and retain past participants in 2024.

Fundraising 263

Fundraising Fundraising Activism 263

Candid

MARCH 10, 2025

As a scholar of nonprofit management and public service, Ive explored, among other things, to what extent the element of competition affects nonprofit messaging in an online fundraising competition, and what types of messaging are most effective.

Altruism and Helping 105

Altruism and Helping Public and Nonprofit Management Fundraising Fundraising 105

Bloomerang

MARCH 28, 2025

In reality, though, strategic planning can become one of the most powerful tools in an organizations fundraising toolbox. When done well, a successful strategic planning process can clarify, energize, and streamline your fundraising strategyand make fundraising itself easier and more efficient.

Fundraising 90

Fundraising Fundraising Leadership Management 90

Bloomerang

APRIL 14, 2025

Fundraising success relies on strong donor relationships, but manual data management makes engagement difficult. With real-time data synchronization, nonprofits can ensure accurate donor records, streamline fundraising efforts, and personalize outreach for lasting impact.

Retention 95

Retention Fundraising Fundraising Management 95

Bloomerang

NOVEMBER 21, 2024

End of year is the most lucrative, high-stakes fundraising there is. A solid year-end fundraising plan can help! I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. Just follow my timeline below to create your year-end fundraising plan!

Fundraising 111

Fundraising Fundraising Recruitment Retention 111

Bloomerang

DECEMBER 27, 2024

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Todays question comes from a nonprofit leader who wants metrics and advice on how to justify and calculate fundraiser salaries: Dear Charity Clairity, I am looking for some updated industry standards for fundraising metrics around staff positions.

Nonprofit Administration and Development 115

Nonprofit Administration and Development Fundraising Fundraising Agriculture 115

Bloomerang

FEBRUARY 12, 2025

Every year, nonprofits sit down to craft their strategic development plans , outlining bold revenue goals and the activities needed to achieve them. Best practices for a usable fundraising strategy 1. A fundraising plan isnt set in stone. Ive been there. No adjustments to the model. But hope isnt a strategy. Measure and adjust.

Fundraising 98

Fundraising Fundraising Retention Activism 98

NonProfit PRO

JUNE 10, 2022

This free guide lays out the four types of emails you need to send your fundraisers to ensure your next peer-to-peer campaign is a success. Use these frameworks to create compelling emails that will recruit, activate, engage and retain supporters. Download Now

Recruitment 243

Recruitment Fundraising Fundraising Activism 243

Nonprofit Tech for Good

OCTOBER 18, 2024

By Simon Yost , Founder of Glued Network — an AI fundraising leader who uses software to automatically identify your top donors and AI to find similar new ones. In the evolving fundraising landscape, nonprofits have more tools than ever to engage donors, grow their base, and achieve their missions.

Fundraising 118

Fundraising Fundraising Public and Nonprofit Management Values 118

Nonprofit Marketing Guide

OCTOBER 1, 2024

Can you fundraise during or after a disaster that doesn’t affect you? And several days later, mountain communities are still in active search and rescue mode for hundreds of people from a hurricane. Here is the gist of some messaging I am working on for local organizations that have fundraisers in the very near future.

Fundraising 233

Fundraising Fundraising Health Activism 233

Candid

OCTOBER 16, 2024

Based on my experience, here are three of the most common mistakes nonprofits make, along with what they should be doing instead: Fundraising mistake #1. By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload.

Fundraising 98

Fundraising Fundraising Governance Nonprofits 98

NonProfit Leadership Alliance

NOVEMBER 15, 2022

There are a number of ways fraternities can approach fundraising projects, but by far one of the most popular strategies is to host a fundraising event. After all, a fundraising event allows brothers to gather together, get to know each other, create memories, and make a difference. . Fundraising Goal. Let’s get started!

Fundraising 246

Fundraising Fundraising Recruitment Activism 246

Ann Green

OCTOBER 26, 2023

Let’s take a look at three areas where nonprofits can drive increased fundraising efficiency: staff retention, donor qualification, and campaign planning. By Chelsey Newmyer What first comes to mind when you think about increasing your nonprofit’s fundraising efficiency? Prioritization is a key part of efficient fundraising.

Fundraising 272

Fundraising Fundraising Retention Management 272

NonProfit Leadership Alliance

JANUARY 8, 2025

Traditionally, external fundraising consultants handle feasibility studies. In a traditional feasibility study, the nonprofit hires an external fundraising consultant (typically to assist with the entire campaign). Here are a few tips to help you handle those conversations masterfully: Practice active listening.

Leadership 130

Leadership Nonprofit Leadership Activism Production 130

NonProfit PRO

MAY 20, 2022

As my team introduced the activity, a board member spoke up and said, “We’d like to focus on strategies and goals. At a recent strategic planning session, I was working with a nonprofit to create organizational values. Why should we take the time to focus on organizational values?”.

Values 259

Values Fundraising Fundraising Activism 259

NonProfit Leadership Alliance

MAY 23, 2023

Hosting a fundraiser can be a rewarding experience that not only raises vital funds for animal-related causes but also brings animal lovers together in support of a common goal. Following these steps will help you host a memorable fundraiser that inspires stronger relationships with supporters and makes a difference for animals in need.

Fundraising 243

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 243

NonProfit Quarterly

JANUARY 20, 2025

Ensure activities are operated consistent with all applicable laws , including Section 501c3 of the Internal Revenue Code and any licensing, registration, zoning, and contractual requirements. Public charities can engage in many pro-democracy activities , including get-out-the-vote drives and voter registration drives.

Public and Social Policy 122

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Race and Ethnicity 122

Nonprofit Tech for Good

NOVEMBER 10, 2024

A digital community consists of active supporters such as staff, volunteers, partners, donors, and advocates connected through various social media platforms. To effectively invite supporters into the organization’s activities, consider these strategies: Share behind-the-scenes content. Prioritize authenticity over perfection.

Participation and motivation 130

Participation and motivation Collaborations Nonprofits Activism 130

Bloomerang

APRIL 4, 2025

The latest Fundraising Effectiveness Project showed new donor retention to be at an all-time low of 13.8%. Offer opportunities to explore your website (especially if the new donor joined via email), to attend an on-site or virtual behind-the-scenes tour, to participate in a free event, or to engage in volunteer activities.

Retention 122

Retention Activism Values Foundations 122

Nonprofit Marketing Guide

APRIL 16, 2025

Active donors/volunteers Need clear action steps and leadership opportunities. Captain-Focused Fundraising Email: Step up as a leader in this movementyour support fuels real change. Casual followers Need storytelling and social proof to deepen engagement.

Leadership 175

Leadership Nonprofits Values Culture 175

NonProfit Leadership Alliance

JUNE 13, 2023

You’ve got a date and venue booked for your nonprofit’s upcoming fundraising event. Finding sponsors to boost your event’s fundraising power. Read on for tips and strategies for finding and securing sponsors for your best fundraiser yet. They’re a win-win!

Fundraising 244

Fundraising Fundraising Management Nonprofit Leadership 244

Affnetz

AUGUST 11, 2023

15 best Peer-to-Peer fundraising software for Nonprofits 15 best Peer-to-Peer fundraising software for Nonprofits / By Mike Crum Regardless of what you call it, peer-to-peer fundraising is here to stay. This method of fundraising can help your Nonprofit save time, and optimize its operations.

Fundraising 246

Fundraising Fundraising Nonprofits Management 246

NonProfit PRO

SEPTEMBER 11, 2024

Bonterra acquired DonorDrive as part of its commitment to actively create more impact for every customer’s mission.

Activism 214

Activism Fundraising Fundraising Technology 214

Bloomerang

APRIL 9, 2025

Heres why: Efficient operations allocate more resources to mission-critical activities; It enhances responsiveness to challenges and opportunities; It reduces staff burnout and increases job satisfaction. Leveraging donor CRMs to build stronger relationships Effective donor management is at the heart of successful nonprofit fundraising.

Retention 98

Retention Collaborations Nonprofits Activism 98

NonProfit PRO

SEPTEMBER 19, 2024

Fundraisers rarely engage in balanced dialogues with donors. Instead, incorporate active listening into your major gift asks.

Activism 278

Activism Fundraising Fundraising 278

NonProfit Leadership Alliance

APRIL 18, 2025

While many organizations focus on public relations and fundraising strategies, smaller, often overlooked factors can significantly shape how your nonprofit is perceived. Assign a team member to oversee social media activity, moderate comments, and ensure that your digital presence aligns with your values. Its everything.

Public and Social Policy 130

Public and Social Policy Ethics Public and Nonprofit Management Nonprofit Leadership 130

NonProfit Leadership Alliance

OCTOBER 10, 2023

Whether you are about to embark on your fundraising career or are a seasoned veteran looking to take that big leap into a leadership position, looking for that “just right” fundraising job is likely to create enthusiasm. Inspiring go-getter with experience in events, annual appeals, and peer-to-peer fundraising.”

Fundraising 230

Fundraising Fundraising Nonprofit governance and management Law 230

Bloomerang

MARCH 14, 2025

Introduction If you’re reading this blog post, you’re probably involved in fundraising in some capacity. What if your entire organizationnot just the development departmentfelt a sense of ownership and responsibility for fundraising success? Because when fundraising becomes a team effort, the results speak for themselves.

Finance 79

Finance Fundraising Fundraising Collaborations 79

Nonprofit Tech for Good

MARCH 9, 2025

A peer-to-peer campaign (or P2P) is a type of fundraising where individuals organize and host a campaign on behalf of a nonprofit organization and collect donations from their friends. 2) Dig Into the Details As with any fundraising campaign, there are logistics to consider with a P2P campaign. How will you keep track of results?

Participation and motivation 111

Participation and motivation Nonprofits Technology Recruitment 111

Nonprofit Marketing Guide

JUNE 14, 2023

In the realm of gaming for good, nonprofits are tapping into these three activities by engaging gamers, and other related content creators. These gaming content creators entertain their followers while raising funds, often incorporating incentives such as special prizes or rewards if they reach specific fundraising goals.

Fundraising 220

Fundraising Fundraising Children Communication 220

Nonprofit Tech for Good

FEBRUARY 12, 2025

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. billion monthly active users of which 65% access the site daily and spend an average of 40 minutes per day on the platform.

Advertising 87

Advertising Activism Nonprofits Technology 87

Candid

APRIL 7, 2025

The results of the Council on Foundations latest CF Insights Annual Survey , which tracks community foundation activity in fiscal year 2023, present a mixed picture: The U.S. Among the 228 community foundations included in both the 2022 and 2023 surveys, the median increase in grantmaking was 10%, despite a median drop of 3% in fundraising.

Foundations 52

Foundations Fundraising Fundraising Activism 52

The Storytelling Nonprofit

JANUARY 9, 2025

We know how meaningful our fundraising can be to our communities because were in the thick of it day after day. With Auctrias tools and The Storytelling Non-Profits writing support , youll become a master at telling your organizations story with ease so you can crush your fundraising goals and make a difference!

Non-Profits 59

Non-Profits Fundraising Fundraising Charitable Organizations 59