Remove Activism Remove Donor Motivation Remove Values
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Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

What are your donorsmotivations for supporting you? What demographic or engagement markers do these donors share? Getting to the bottom of these questions will allow you to better understand your donors and how to best reach them. Average giving amounts or lifetime values. How much do they give?

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Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.

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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value.

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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

When members hear about a specific person who overcame adversity because of their help, it paints a vivid picture of the impact and value of their contribution. Celebrating contributions: How recognition fuels donor retention Recognition matters. Donor stewardship: Immediate gratitude is just the beginning.

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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

If you’re able to retain them for the long run, their lifetime value with your organization will rise significantly. . Be sure to communicate this progress clearly and consistently to your recurring donors. . Be sure to keep in consistent contact with your recurring donors, always showing them their impact on the mission at hand.

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Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

If you’re able to retain them for the long run, their lifetime value with your organization will rise significantly. . Be sure to communicate this progress clearly and consistently to your recurring donors. . Be sure to keep in consistent contact with your recurring donors, always showing them their impact on the mission at hand.

Retention 134
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10 Year End Fundraising Mistakes to Avoid

Get Fully Funded

You must be purposeful about the stories you share and the way you Ask for donations because the combination of the two can make a big difference in how donors feel and whether or not they give. Plus, you should be loving on donors in between the Asks so they don’t feel like you only value them for their money.