Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play.

Psychology 52

Psychology Retention Values Non-Profits 52

The NonProfit Times

OCTOBER 7, 2024

lobbying), and may engage in limited electioneering or political activity. Despite the lack of tax-deduction for donors, there remain many benefits of entering into a social sponsorship. For many reasons, particularly for donors motivated to fund advocacy work, donations to a social sponsor may be an attractive option.

Nonprofit Administration and Development 59

Nonprofit Administration and Development Fundraising Fundraising Homelessness 59

iMarketSmart

APRIL 10, 2023

A year later, they re-sent to the non-responders. Active verbs also help. 2] In one experiment, explaining that asking people to sign a petition was, ultimately, just a way to get either customers (for-profit) or donations (nonprofit) had little impact on the rating of for-profit organizations. Leading with death failed.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52