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Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

What are your donorsmotivations for supporting you? What demographic or engagement markers do these donors share? Getting to the bottom of these questions will allow you to better understand your donors and how to best reach them. Ask active small-value recurring donors to take their impact to the next level.

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Mastering Donor Engagement: Strategies for Nonprofit Fundraising Success

The Charity CFO

Understanding Donor Motivations: Key to Effective Fundraising The conversation then shifts to the significance of donor understanding. Erin highlights the need for nonprofits to know their donors well and comprehend what they’re trying to accomplish through their support.

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Nonprofit Radio for December 9, 2024: The Art & Science Of Fundraising

Tony Martignetti

James Misner:The Art & Science Of Fundraising James Misner explains what he sees as the right and left brain activities of your nonprofits fundraising. There are relationships and data; stories and metrics; motivations and outcomes; emotions and systems; and, more brain interactions.

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Thinking About Donors as Customers

Bloomerang

Consider the American real-estate agent who recently tried to change my mind about the neighborhood I preferred just because he had an active listing somewhere else! Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor.

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Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty. Scientists, in controlled experiments, have determined that extrinsic rewards activate the same part of the brain and same chemical (dopamine) as does crack cocaine.

Retention 100
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Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

The society which scorns excellence in plumbing because plumbing is a humble activity, and tolerates shoddiness in philosophy because it is an exalted activity, will have neither good plumbing nor good philosophy. Neither its pipes nor its theories will hold water.”.

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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

This sense of empowerment is crucial—it transforms the act of giving from a passive donation to an active contribution to a cause they care about. The post The Psychology Behind Giving: Motivating Members to Become Donors appeared first on Bloomerang.