Remove Activism Remove Culture Remove Donor Motivation
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Thinking About Donors as Customers

Bloomerang

Are your donors also your customers? Or, at least, American culture has put an indelible stamp on both. Consider the American real-estate agent who recently tried to change my mind about the neighborhood I preferred just because he had an active listing somewhere else! Are they the same, similar, or unrelated?

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Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

The society which scorns excellence in plumbing because plumbing is a humble activity, and tolerates shoddiness in philosophy because it is an exalted activity, will have neither good plumbing nor good philosophy. Does the organization have a true focus on donor needs and a process for meeting those needs?

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Why fundraisers feel stuck in the middle between Administrators and Donors

iMarketSmart

But the job is to raise money from donors motivated by their own hero story. She can feed the administrator-hero story back to the administrators and out to the donors. She can show effort, activity, and professionalism, despite weak results. Their hero story causes them to misperceive donor motives.