Nonprofit Marketing Guide

JUNE 28, 2022

Now for the first time in my storied nonprofit career, I’ve had the honor of working with a team, including my cohort Nicki Faircloth, that not only centers on equity but also works actively to uproot systems of oppression internal and external. Offered training for board and staff based on shared organizational values.

Communication 193

Communication Collaborations Culture Activism 193

NonProfit Quarterly

NOVEMBER 22, 2024

How can finance truly be liberated from traditional business assumptions and instead be mobilized to support a just transition to an economy rooted in values of solidarity? lópez is director of capital activation at Justice Funders based between Oaxaca and Los Angeles. What does the term “just transition” mean? Resources: Fernando X.

Finance 133

Finance Foundations Activism Values 133

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

Communication 182

Communication Activism Donor Motivation Values 182

Bloomerang

DECEMBER 12, 2024

This provides a genuine opportunity to stand out and be remembered in a world characterized by a barrage of non-stop communications. Instead, the focus is on active listening and learning everything possible about the donor prospects values, priorities, and needs. The issue of money is set aside entirely.

Fundraising 106

Fundraising Fundraising Values Philanthropy 106

Nonprofit Marketing Guide

AUGUST 4, 2021

When we change the rules, we must communicate this and bring our stakeholders along. We can use a meeting or retreat, led by an outside facilitator, to reflect: Is our work informed by and oriented around communities? What are your core values and guiding principles? Transparency + Communication. Donor Engagement.

Nonprofit Administration and Development 317

Nonprofit Administration and Development Fundraising Fundraising Leadership 317

NonProfit Leadership Alliance

JANUARY 8, 2025

This means that nonprofits increasingly recognize the value of being active players in connecting with key stakeholders ahead of their campaigns and want to be involved in laying a strong foundation for campaign success. Here are a few tips to help you handle those conversations masterfully: Practice active listening.

Leadership 130

Leadership Nonprofit Leadership Activism Production 130

Bloomerang

JANUARY 22, 2025

Send out mission and vision statements for review, as well as culture statements and core values. Organize all activities outside of the retreat: hotel reservations, transportation, off-site dinners, entertainment activities. Start communication early : Keep board members informed and involved throughout the planning process.

Collaborations 113

Collaborations Energy Activism Culture 113

Bloomerang

SEPTEMBER 11, 2023

By recognizing and addressing their unique requirements, you create an environment in which they feel valued and invested in your organization’s mission. Acknowledging efforts: Expressing appreciation and value Board members within your nonprofit seek validation for their contributions, much like individuals in personal relationships.

Activism 111

Activism Public and Nonprofit Management Participation and motivation Values 111

Nonprofit Marketing Guide

MARCH 22, 2021

As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. As a very small company — it’s just Kristina and me formally, with a variety of freelancers helping in different ways — the company values ARE our personal values.

Leadership 357

Leadership Nonprofits Entrepreneurship Values 357

Bloomerang

AUGUST 9, 2021

Investing in digital-first fundraising and marketing communications. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. While donor acquisition is essential, donors are valuable to you based on their lifetime value. Promote bequests.

Values 134

Values Fundraising Fundraising Philanthropy 134

Get Fully Funded

FEBRUARY 28, 2022

Whether your ambassador communicates with their friends and family via phone, text, email, or social media is up to them. This is a way you can add value to the fundraising ambassador experience. If you don’t have the capacity to offer full-scale training, offer to pay for a webinar that you think would provide value.

Activism 126

Activism Fundraising Fundraising Food 126

Ann Green

APRIL 14, 2022

The RFM analysis model is a method of measuring engagement levels by scoring donor contributions across three dimensions: recency, frequency, and monetary value. . The highest frequency scores are assigned to your most consistently active donors. Monetary Value of Donations. Four Key Donor Engagement Metrics. RFM Analysis.

Participation and motivation 273

Participation and motivation Retention Values Activism 273

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

Candid

OCTOBER 23, 2024

Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support. Tailor your communications to reflect these nuanced interests.

Social Enterprise 105

Social Enterprise Social Enterprise Participation and motivation Children 105

Marketing for the Modern Nonprofit

DECEMBER 12, 2024

If youre an experienced marketing pro, social media is already on your radar as a valuable communication channel for acquiring donors and spreading awareness of your cause. A major value proposition of social media is its two-way interface. Create sub-communities on social media. Encourage volunteer-generated content.

Public and Social Policy 98

Public and Social Policy Recruitment Public and Nonprofit Management Collaborations 98

Ann Green

APRIL 12, 2023

When you build confidence as a public speaker, you can become a more effective fundraiser and nonprofit communicator. Using an audience-oriented public speaking approach, you can complete activities with your board such as: Setting fundraising goals as a group to give board members a stake in your success.

Nonprofits 312

Nonprofits Values Fundraising Fundraising 312

Get Fully Funded

FEBRUARY 27, 2025

We had some existing fundraising activities for me to build upon, fortunately. I tweaked those activities, and money started pouring in! I paid close attention to their experience as a donor, and I stayed in close communication with them. In doing so, you keep your donors interested through frequent communication.

Nonprofits 98

Nonprofits Public and Nonprofit Management Foundations Homelessness 98

Blue Avocado

NOVEMBER 12, 2024

That would not have been possible without dedicated, active board members. Gary McGeough from Bristol Organizations Committed Team Players, Capable of Collaborating Effectively I seek individuals who are genuinely passionate about our mission and show a strong belief in our values and goals. Everything else can be taught.

Ethics 106

Ethics Nonprofit governance and management Collaborations Children 106

Affnetz

APRIL 30, 2024

First-Time Donor Program: Don’t overlook the incredible value of implementing a first-time donor program. By tailoring communications to individual preferences and interests, nonprofits can create a more meaningful connection with donors. Authenticity is just as essential in retaining donors as it is in acquiring first-time donors.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Affnetz

APRIL 16, 2024

From scheduling meetings and distributing board materials to tracking attendance and managing communication, board management software offers a solution that saves time, enhances efficiency, and improves collaboration. However, without proper management, board activities can become disorganized, time-consuming, and inefficient.

Management 245

Management Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development 245

NonProfit Leadership Center

OCTOBER 2, 2023

But it’s not just about a leader’s skills and expertise; great board members fundamentally align with your nonprofit’s mission, values and culture. Actively engage with your network and communicate your board recruitment needs. Finding the right board members is critical to every nonprofit organization’s success.

Nonprofit governance and management 240

Nonprofit governance and management Recruitment Nonprofit Leadership Governance 240

Ann Green

DECEMBER 5, 2023

Create a testimonials page that features varied quotes from community members explaining why they support your organization or are eager to receive your services. For example, a dance studio might collect testimonials from students, parents, and alumni to show the value in signing up for classes.

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

NonProfit Leadership Alliance

JUNE 5, 2024

Break Down Silos Silos and barriers between generations and departments can hinder communication, collaboration, and innovation within nonprofit organizations. Cultivate a Culture of Respect Respectful communication and mutual understanding are essential for bridging generational and knowledge divides within nonprofit teams.

Collaborations 215

Collaborations Public and Nonprofit Management Culture Leadership 215

Nonprofit Marketing Guide

APRIL 4, 2023

So many social media metrics provided to nonprofits are there because it’s easy for the companies to give you those numbers, not because they are actually of any real value to you. We have data from the 2023 Nonprofit Communications Trends Report about the social media objectives nonprofits are pursuing.

Nonprofits 232

Nonprofits Activism Marketing Marketing 232

NonProfit Quarterly

JANUARY 27, 2025

Trustful relationships increase the perceived credibility of the brokers and encourage more honest two-way communication. A DAO structure would empower all stakeholdersincluding patients, families, and other providersto actively participate in decision-making.

Health 108

Health Technology Healthcare Nonprofit governance and management 108

Blue Avocado

OCTOBER 22, 2024

I frequently fell short in communicating financial information to board and staff. Obtain permits and Licenses : Check on regulatory requirements before undertaking activities such as serving liquor at a special event, conducting a raffle, or starting a bingo night. In just three years, the budget grew to over $330,000.

Public and Nonprofit Management 82

Public and Nonprofit Management Finance Public and Social Policy Management 82

Bloomerang

NOVEMBER 21, 2024

I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. December December 4-10 Test your online donation process by donating to your nonprofit online from your desktop and mobile device to ensure all links, communications, and landing pages are optimized.

Fundraising 109

Fundraising Fundraising Recruitment Retention 109

Bloomerang

JANUARY 30, 2025

When supporters commit to giving regularly, they become more engaged with your mission, increasing their lifetime value to your organization. Why it matters: Nonprofits may hesitate to reach out during times of uncertainty, but maintaining communication with donors is more important than ever.

Public and Social Policy 118

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Retention 118

Nonprofit Marketing Guide

JULY 12, 2023

You have to ensure you have all the right ingredients and components necessary to help your activities grow and flourish. We also need to show impact and return on investment (ROI) for our marcomm activities and your budget is the starting point for that. How much goes where is a reflection of your future strategy.

Marketing 187

Marketing Marketing Finance Advertising 187

NonProfit Quarterly

DECEMBER 19, 2024

By being rooted in ubuntu values, we exist in balance with our earth systems in a way that still makes space for our differences and generates an abundance of biodiversity. I connected with Mitchell, who emphasized the value of elders roles in teaching more sustainable ways of being. My mom and dad were both active in the community.

Culture 126

Culture Collaborations Values Construction 126

Marketing for the Modern Nonprofit

MARCH 6, 2025

By actively engaging with members, ambassadors ensure that each individual continues to find value and feel involved in your nonprofits program. Ambassadors boost your reputation by sharing personal stories through social media or blog posts, demonstrating your member programs value and impact. Improving member retention.

Recruitment 59

Recruitment Retention Values Energy 59

NonProfit Leadership Alliance

AUGUST 8, 2023

Strategies for Enhancing Team Performance To unlock the full potential of nonprofit teams, it is crucial to implement strategies that enhance their performance and cultivate a workforce of the future. Foster Open and Transparent Communication: Establish regular team meetings to discuss progress, challenges, and ideas.

Nonprofit Leadership 207

Nonprofit Leadership Collaborations Construction Leadership 207

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. The way we frame our communication to our stakeholders can deeply influence how it’s received. Develop messaging that frames your cause in alignment with your audience’s values to really make it resonate.

Psychology 236

Psychology Sociology Marketing Marketing 236

Ann Green

FEBRUARY 25, 2021

Engaging one-time donors to become recurring donors has a lot of value. This shows them you noticed their effort and value their support. After a donor’s first gift, you have a chance to make them feel not just like someone who gave your organization some money, but rather, a valued member of your philanthropic community.

Nonprofit Administration and Development 210

Nonprofit Administration and Development Values Communication Universities 210

Nonprofit Marketing Guide

JUNE 25, 2019

And this year’s report — which surveyed 1,999 journalists — includes a number of takeaways that are valuable to nonprofit communicators who work with the media. This is an incredibly important trend to nonprofits, since there are fewer reporters who are actively covering your work — and even fewer that have nonprofits as a defined beat.

Communication 238

Communication Activism Values Nonprofits 238

Bloomerang

MARCH 14, 2025

Effective internal communication and trust are the foundation of donor retention success. However, misalignment within an organization can create roadblockspoor internal communication, siloed departments, and lack of strategic coordination can all lead to lost fundraising opportunities.

Finance 73

Finance Fundraising Fundraising Collaborations 73

Ann Green

JUNE 25, 2024

In this guide, we’ll present several different donor segmentation strategies your organization can leverage to personalize its communications. This information helps you understand your donors’ backgrounds and communication preferences. Demographics One of the simplest ways to segment your donors is by demographics.

Charitable Organizations 169

Charitable Organizations Communication Education Education 169