Nonprofit Marketing Guide

SEPTEMBER 7, 2016

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. 4 out of 10 board members are active in fundraising in any significant way. Your retention rate is the percentage of last year’s donors who give again this year. Heather Yandow. Growing Your Base.

Retention 154

Retention Recruitment Universities Management 154

Candid

JANUARY 23, 2025

A report by Independent Sector highlighted that nonprofits emphasizing community engagement achieved greater financial stability and volunteer retention, proving the power of connection. Over my last eight years working in marketing in the nonprofit sector, its become clear to me community isnt just about stewarding your donors.

Fundraising 102

Fundraising Fundraising Homelessness Retention 102

Bloomerang

FEBRUARY 12, 2025

Every year, nonprofits sit down to craft their strategic development plans , outlining bold revenue goals and the activities needed to achieve them. Knowing your donor retention rate is crucial. Are you not communicating enough? Prioritize donor retention. Ive been there. But hope isnt a strategy. Do you ask too often?

Fundraising 96

Fundraising Fundraising Retention Activism 96

Nonprofit Marketing Guide

MARCH 25, 2022

Need to improve your Active Listening Skills in the Workplace ? Bonnie Meyer shares 4 Communications Strategy Tips for Donor Retention. Nonprofit Communications Training for You… The Annual All-Access Training Pass. April 21: Social Media Trends for Nonprofit Communicators in 2022 with Kivi Leroux Miller.

Communication 180

Communication Nonprofits Production Retention 180

Nonprofit Marketing Guide

SEPTEMBER 14, 2017

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. Then there’s the effective management and growth of your communications team. But here are three key communications measurement concepts that you should keep in mind, no matter where you work. Activity = content you created.

Communication 171

Communication Poverty Activism Retention 171

Bloomerang

JANUARY 30, 2025

The data: Recurring donors have the highest retention ratesup to 90%. Keeping track of donor retention, nurturing relationships with funders, and exploring new fundraising channels will help you stay ahead and make the most of new opportunities. Track donor retention and engagement trends to spot warning signs.

Public and Social Policy 121

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Retention 121

Clairification

JANUARY 8, 2024

Donor retention guru Professor Adrian Sargeant has spent 20+ years researching the relationship between trust, philanthropy and continued donor commitment. Actively Build Donor Trust The Donor’s Bill of Rights is a great starting point. Ignore this at your peril. You can make giving to you a transformational experience.

Activism 115

Activism Construction Retention Philanthropy 115

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

Communication 182

Communication Activism Donor Motivation Values 182

Affnetz

SEPTEMBER 2, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum The best software for fundraising activities include a range of impressive features that help with the different stages of a fundraising cycle. This major pitfall can be avoided by investing in the best software for fundraising activities.

Activism 130

Activism Fundraising Fundraising Management 130

Bloomerang

MARCH 14, 2025

Effective internal communication and trust are the foundation of donor retention success. However, misalignment within an organization can create roadblockspoor internal communication, siloed departments, and lack of strategic coordination can all lead to lost fundraising opportunities.

Finance 78

Finance Fundraising Fundraising Collaborations 78

Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. Remember, you’re not just seeking funds—you’re inviting donors to join a movement, to become active participants in creating meaningful impact. Tailor your communications to reflect these nuanced interests.

Social Enterprise 105

Social Enterprise Social Enterprise Participation and motivation Children 105

Ann Green

APRIL 14, 2022

Effective donor engagement increases donor retention. However, before you improve your donor retention , you need to track metrics that tell you the effectiveness of your engagement strategies. The highest frequency scores are assigned to your most consistently active donors. Why is Measuring Donor Engagement Important?

Participation and motivation 273

Participation and motivation Retention Values Activism 273

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. With that in mind, think about how you’re communicating the benefits of signing up to fundraise. Build in activities like sharing your posts or leaving comments for an exclusive prize. Luckily, you can change course. How are they helping?

Retention 131

Retention Fundraising Fundraising Recruitment 131

NonProfit Leadership Alliance

JUNE 5, 2024

Break Down Silos Silos and barriers between generations and departments can hinder communication, collaboration, and innovation within nonprofit organizations. Cultivate a Culture of Respect Respectful communication and mutual understanding are essential for bridging generational and knowledge divides within nonprofit teams.

Collaborations 215

Collaborations Public and Nonprofit Management Culture Leadership 215

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

Bloomerang

NOVEMBER 21, 2024

I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. What was our retention rate year over year? Your timeline is more than a list of tasks; it’s a reflection of your mission’s broader impact on your community. Feeling stressed and overwhelmed?

Fundraising 111

Fundraising Fundraising Recruitment Retention 111

Marketing for the Modern Nonprofit

MARCH 6, 2025

Improving member retention. By actively engaging with members, ambassadors ensure that each individual continues to find value and feel involved in your nonprofits program. Your ambassadors should maintain a cohesive and consistent voice when communicating about your nonprofit. Share images and templates.

Recruitment 59

Recruitment Retention Values Energy 59

Nonprofit Marketing Guide

OCTOBER 13, 2022

We all know how much time nonprofit communicators spend on creating and posting social media content (Hint: A LOT). Here are the 12 categories of nonprofit communications objectives that we suggest you start with for all of your work. Expressions of loyalty, including retention or renewal (e.g., But what’s it all for?

Retention 164

Retention Education Education Activism 164

The Charity CFO

FEBRUARY 19, 2025

Erin stresses that this clarity should permeate all aspects of the organization, from internal communications to external marketing materials. This deep knowledge of donor motivations and preferences is crucial in crafting effective communication strategies that resonate with supporters. Want to jump right in?

Fundraising 52

Fundraising Fundraising Retention Donor Motivation 52

NextAfter

JUNE 9, 2023

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. We’ve dubbed this the COVID Bump.

Retention 77

Retention Activism Values Philanthropy 77

Nonprofit Marketing Guide

AUGUST 13, 2012

we need to raise $1500 to buy XYZ), and actively encouraging and empowering your biggest supporters to make it happen by a set deadline, you can raise money via social media using any of the ton of applications available to help you do this. Major donor engagement to increase donor retention. By setting a specific goal (e.g.

Fundraising 226

Fundraising Fundraising Retention Activism 226

NonProfit Hub

DECEMBER 13, 2019

This means that your nonprofit must first master the art of effective donor retention. . There are several reasons donor retention is so important for nonprofits: First, it’s much less expensive to ask a donor to give again than to perform enough outreach to acquire a new donor. . Keep records of all of your communications. .

Retention 72

Retention Nonprofits Volunteerism Volunteerism 72

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Retention 133

Retention Energy Philanthropy Foundations 133

Candid

FEBRUARY 12, 2025

in 2022-23 , its worth asking: What are the drivers behind Americans volunteering less, and how can we boost volunteer retention? the number of community health volunteers or COVID-19 Community Corps grew in response to the pandemic, but that surge has ebbed. While recent data shows it is rebounding, going up to 28.8%

Volunteerism 52

Volunteerism Volunteerism Retention Recruitment 52

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. However, we recommend actively engaging with peer-to-peer donors to show them the impact of their gifts and increase the chances they’ll become recurring donors. Take an active social media approach.

Participation and motivation 177

Participation and motivation Education Education Activism 177

Anedot

FEBRUARY 28, 2025

Schedule is Tuesday 8am-4pm onsite at 1907 Novato Blvd; other hours are flexible (both onsite and remote in accordance with NMCS policies) Reports to: Human Resources Director Purpose: The Volunteer and Food Pantry Coordinator is responsible for overseeing the Volunteer Program with assistance from HR Director; cultivating relationships with food (..)

Food 52

Food Participation and motivation Non-Profits Nonprofit Administration and Development 52

The Charity CFO

DECEMBER 23, 2024

This type of revenue provides flexibility in managing operational expenses, program development, and other essential activities. Donor retention rates help keep track of repeat donors, which can be a good indicator of donor satisfaction. At the end of the year, you have 450 active donors.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Retention Nonprofits Health 52

Bloomerang

JUNE 12, 2023

According to the Association of Fundraising Professionals, the average donor retention rate in the U.S. As nonprofits work on strengthening donor relationships to improve retention, there has been an increased focus on the donor experience. Create a donor experience that strengthens supporter relationships. is around 45 percent.

Retention 115

Retention Activism Management Associations 115

Bloomerang

SEPTEMBER 3, 2021

This made it very easy to reach out to each supporter individually and personalize the communication. However, as you became more well-known in the community, the list of supporters who contribute to your cause continued to grow, making maintaining one-on-one personal communication increasingly challenging. .

Retention 135

Retention Nonprofit governance and management Communication Construction 135

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support.

Retention 111

Retention Participation and motivation Activism Energy 111

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 9, 2024

With the help of AI-driven platforms, nonprofits can analyze data to see where their ideal candidates are most active, ensuring that job postings reach the right audience. Saving Time with Automated Communication In recruiting, keeping candidates informed and engaged is essential.

Recruitment 64

Recruitment Non-Profits Nonprofits Participation and motivation 64

Bloomerang

FEBRUARY 8, 2022

You could turn seasonal activities like 5k races or walk-a-thons into an engaging event. Including hashtags on your posts is an easy way to organize any social media activity related to your event. Make sure your fundraisers are all on the same page by regularly communicating with them. Gamify your fundraising event.

Fundraising 133

Fundraising Fundraising Retention Education 133

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

Retention 130

Retention Nonprofits Foundations Philanthropy 130

Ann Green

JUNE 25, 2024

In this guide, we’ll present several different donor segmentation strategies your organization can leverage to personalize its communications. This information helps you understand your donors’ backgrounds and communication preferences. Demographics One of the simplest ways to segment your donors is by demographics.

Charitable Organizations 169

Charitable Organizations Communication Education Education 169

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. 18% thought the charity had poor service or communication. Here’s the complete breakdown: 5% thought the charity did not need them. 9% had no memory of supporting.

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. 18% thought the charity had poor service or communication. Here’s the complete breakdown: 5% thought the charity did not need them. 9% had no memory of supporting.

Retention 135

Retention Activism Fundraising Fundraising 135

Get Fully Funded

JANUARY 17, 2022

You see, your annual fundraising plan is a treasure map that leads you to the exact activities that will raise the most money for your nonprofit over the course of the coming year. You can show them exactly what’s coming up and invite them to choose which activities they want to be involved in. Engage your Board. Learn from the past.

Fundraising 134

Fundraising Fundraising Activism Retention 134