Nonprofit Marketing Guide

SEPTEMBER 14, 2017

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. Then there’s the effective management and growth of your communications team. But here are three key communications measurement concepts that you should keep in mind, no matter where you work. Activity = content you created.

Communication 171

Communication Poverty Activism Retention 171

Clairification

JANUARY 8, 2024

Donor retention guru Professor Adrian Sargeant has spent 20+ years researching the relationship between trust, philanthropy and continued donor commitment. Actively Build Donor Trust The Donor’s Bill of Rights is a great starting point. Ignore this at your peril. You can make giving to you a transformational experience.

Activism 115

Activism Construction Retention Philanthropy 115

Affnetz

SEPTEMBER 2, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum The best software for fundraising activities include a range of impressive features that help with the different stages of a fundraising cycle. This major pitfall can be avoided by investing in the best software for fundraising activities.

Activism 130

Activism Fundraising Fundraising Management 130

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

Communication 176

Communication Activism Donor Motivation Values 176

Ann Green

APRIL 14, 2022

Effective donor engagement increases donor retention. However, before you improve your donor retention , you need to track metrics that tell you the effectiveness of your engagement strategies. The highest frequency scores are assigned to your most consistently active donors. Why is Measuring Donor Engagement Important?

Participation and motivation 270

Participation and motivation Retention Values Activism 270

NonProfit Leadership Alliance

JUNE 5, 2024

Break Down Silos Silos and barriers between generations and departments can hinder communication, collaboration, and innovation within nonprofit organizations. Cultivate a Culture of Respect Respectful communication and mutual understanding are essential for bridging generational and knowledge divides within nonprofit teams.

Collaborations 208

Collaborations Public and Nonprofit Management Culture Leadership 208

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. With that in mind, think about how you’re communicating the benefits of signing up to fundraise. Build in activities like sharing your posts or leaving comments for an exclusive prize. Luckily, you can change course. How are they helping?

Retention 111

Retention Fundraising Fundraising Recruitment 111

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 234

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 234

Nonprofit Marketing Guide

OCTOBER 13, 2022

We all know how much time nonprofit communicators spend on creating and posting social media content (Hint: A LOT). Here are the 12 categories of nonprofit communications objectives that we suggest you start with for all of your work. Expressions of loyalty, including retention or renewal (e.g., But what’s it all for?

Retention 164

Retention Education Education Activism 164

Nonprofit Marketing Guide

AUGUST 13, 2012

we need to raise $1500 to buy XYZ), and actively encouraging and empowering your biggest supporters to make it happen by a set deadline, you can raise money via social media using any of the ton of applications available to help you do this. Major donor engagement to increase donor retention. By setting a specific goal (e.g.

Fundraising 226

Fundraising Fundraising Retention Activism 226

NextAfter

JUNE 9, 2023

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. We’ve dubbed this the COVID Bump.

Retention 77

Retention Activism Values Philanthropy 77

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. However, we recommend actively engaging with peer-to-peer donors to show them the impact of their gifts and increase the chances they’ll become recurring donors. Take an active social media approach.

Participation and motivation 174

Participation and motivation Education Education Activism 174

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support.

Retention 111

Retention Participation and motivation Activism Energy 111

Get Fully Funded

JANUARY 17, 2022

You see, your annual fundraising plan is a treasure map that leads you to the exact activities that will raise the most money for your nonprofit over the course of the coming year. You can show them exactly what’s coming up and invite them to choose which activities they want to be involved in. Engage your Board. Learn from the past.

Fundraising 134

Fundraising Fundraising Activism Retention 134

Ann Green

JUNE 25, 2024

In this guide, we’ll present several different donor segmentation strategies your organization can leverage to personalize its communications. This information helps you understand your donors’ backgrounds and communication preferences. Demographics One of the simplest ways to segment your donors is by demographics.

Charitable Organizations 166

Charitable Organizations Communication Education Education 166

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. 18% thought the charity had poor service or communication. Here’s the complete breakdown: 5% thought the charity did not need them. 9% had no memory of supporting.

Retention 134

Retention Activism Fundraising Fundraising 134

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. 18% thought the charity had poor service or communication. Here’s the complete breakdown: 5% thought the charity did not need them. 9% had no memory of supporting.

Retention 134

Retention Activism Fundraising Fundraising 134

NonProfit Leadership Alliance

JANUARY 10, 2025

A donor database To get to know your donors better, you must actively collect donor data. For example, some databases enable you to segment donors, send targeted communications, and automatically track and report on the success of those communications.

Technology 187

Technology Public and Nonprofit Management Nonprofits Nonprofit Leadership 187

Top Nonprofits

JUNE 3, 2024

Of course, this is easier said than done unless you have a reliable volunteer retention strategy. Why does volunteer retention matter? Volunteer retention is the number of volunteers who return to continue supporting your nonprofit (in contrast to volunteers who help out just once). 5 Volunteer Retention Strategies 1.

Retention 52

Retention Recruitment Volunteerism Volunteerism 52

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Retention 106

Retention Energy Philanthropy Foundations 106

NonProfit Leadership Alliance

MAY 10, 2023

Actively market event volunteering opportunities. To recruit a team of energetic and helpful volunteers for your next event, you need to actively promote volunteering opportunities to your community of supporters. Let’s begin! After all, people can’t volunteer for an event without knowing about it first. Contact information.

Recruitment 192

Recruitment Nonprofits Management Activism 192

NonProfit Leadership Alliance

MAY 15, 2023

Can you be pursuing them more actively and frequently? Your donors at various giving levels may be drawn to planned giving (if you actively promote it!) Pursue planned gifts thoughtfully and you’ll reap strengthened donor relationships and higher retention among planned donors.

Nonprofits 204

Nonprofits Education Education Activism 204

NonProfit Leadership Alliance

AUGUST 6, 2024

Use Inclusive Language Changing only a few words in your communications can make a big difference in the effectiveness of your interview process and talent acquisition strategy. Incorporating inclusive language into your interview materials can help you connect with more candidates and make them feel valued by your nonprofit.

Recruitment 191

Recruitment Nonprofit Leadership Nonprofits Leadership 191

Bloomerang

SEPTEMBER 3, 2021

This made it very easy to reach out to each supporter individually and personalize the communication. However, as you became more well-known in the community, the list of supporters who contribute to your cause continued to grow, making maintaining one-on-one personal communication increasingly challenging. .

Retention 118

Retention Nonprofit governance and management Communication Construction 118

Bloomerang

FEBRUARY 8, 2022

You could turn seasonal activities like 5k races or walk-a-thons into an engaging event. Including hashtags on your posts is an easy way to organize any social media activity related to your event. Make sure your fundraisers are all on the same page by regularly communicating with them. Gamify your fundraising event.

Fundraising 121

Fundraising Fundraising Retention Education 121

NonProfit Hub

DECEMBER 13, 2019

This means that your nonprofit must first master the art of effective donor retention. . There are several reasons donor retention is so important for nonprofits: First, it’s much less expensive to ask a donor to give again than to perform enough outreach to acquire a new donor. . Keep records of all of your communications. .

Retention 55

Retention Nonprofits Volunteerism Volunteerism 55

Candid

JULY 6, 2021

As technology continues advancing , we see more articles discussing how automation takes pressure off of staff members and how organizations need to increase their use of software to optimize their communications with supporters. . These relationships are key for your organization’s donor retention rate. .

Technology 137

Technology Retention Nonprofits Communication 137

Top Nonprofits

NOVEMBER 20, 2024

While your organization should seek to retain donors at all levels, creating a major donor retention plan is essential. To uphold this trend, your organization must invest in major donor retention and build relationships with your nonprofit’s largest contributors. To optimize your communications, solicit donors’ feedback.

Participation and motivation 111

Participation and motivation Retention Communication Management 111

Bloomerang

MAY 20, 2024

Imagine harnessing the power of unified data to streamline operations, boost engagement, and drive retention. Unlock unified membership management with advanced Bloomerang features Imagine having the full spectrum of your nonprofit’s supporter data at your fingertips—from donor contributions to member activity.

Management 113

Management Retention Activism Technology 113

Ann Green

JUNE 20, 2018

There’s no reason why actively developing strategies to keep everyone informed and involved shouldn’t still be a priority now that you’ve grown! It becomes surprisingly easy to drift away from your founding mission when you don’t prioritize communication. Share surveys and field suggestions to better refine your retention strategies.

Activism 145

Activism Philanthropy Communication Retention 145

The NonProfit Times

AUGUST 2, 2024

Lifestyle and interests, opinions and activities impact also impact transactional and social preferences. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors. The most critical milestone in the framework is the annual goal, such as revenue and donor retention.

Retention 94

Retention Universities Children Activism 94

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Follow-up after specific activities. Social media.

Communication 59

Communication Nonprofits Participation and motivation Retention 59

Nonprofit Megaphone

AUGUST 1, 2022

Donor retention is one of the most prevalent challenges for nonprofits. This contact should be dedicated to thanking the donor, solidifying their impact, and paving the way for future communication. . A common mistake in the initial “thank you” is closing the communication loop there. Personalize the message.

Retention 52

Retention Nonprofits Management Activism 52

Bloomerang

JUNE 12, 2023

According to the Association of Fundraising Professionals, the average donor retention rate in the U.S. As nonprofits work on strengthening donor relationships to improve retention, there has been an increased focus on the donor experience. Create a donor experience that strengthens supporter relationships. is around 45 percent.

Retention 92

Retention Activism Management Associations 92

Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. Remember, you’re not just seeking funds—you’re inviting donors to join a movement, to become active participants in creating meaningful impact. Tailor your communications to reflect these nuanced interests.

Social Enterprise 105

Social Enterprise Social Enterprise Children Participation and motivation 105

Ann Green

AUGUST 30, 2023

By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience. Use these tips to boost your text messaging strategy. Explore the following donor insights to make your text donation campaigns more engaging.

Universities 269

Universities Fundraising Fundraising Management 269

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

Retention 142

Retention Non-Profits Values Foundations 142