Nonprofit Marketing Guide

NOVEMBER 8, 2018

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. .

Communication 210

Communication Public and Nonprofit Management Advertising Nonprofits 210

Nonprofit Marketing Guide

MARCH 7, 2023

We’re putting some extra focus on social media this week as we prepare for Thursday’s webinar Social Media Trends for Nonprofit Communicators in 2023. Social Media in General The typical social media user actively uses an average of 7.2 Social Media in General The typical social media user actively uses an average of 7.2

Communication 226

Communication Activism Nonprofits Marketing 226

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan.

Communication 209

Communication Retention Nonprofits Education 209

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. But we suspect that a much larger percentage are open to opportunities even if they are not actively looking.

Communication 219

Communication Nonprofits Retention Activism 219

Nonprofit Marketing Guide

OCTOBER 5, 2020

Here is the latest submission for our Day in the Life of a Nonprofit Communicator. When I could re-enter the working world, I parlayed this experience into a position for marketing and development for a small nonprofit. How are you communicating with your co-workers? Tricia Maddrey Baker. Let’s see how she is adapting.

Communication 292

Communication Children Nonprofits Associations 292

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 284

Marketing Marketing Entrepreneurship Participation and motivation 284

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 237

Psychology Sociology Marketing Marketing 237

Nonprofit Marketing Guide

NOVEMBER 9, 2023

I was determined to get to the root cause and find solutions to the barriers that were stopping us from executing these important mission-forward activities. In the nonprofit sector, we marketers are all too familiar with this. Start here: Always Define Your Scope – Clarify what you want to achieve with your marketing project.

Management 243

Management Marketing Marketing Activism 243

Nonprofit Marketing Guide

MAY 17, 2022

Number of monthly active users: 2.91 Number of monthly active users: 2 billion. Number of monthly active users: 1 billion. Number of daily active users: 211 million. Number of monthly active users: 2+ billion. Number of monthly active users: 810 million. hours are spent on social media. Gender: 38.4%

Communication 207

Communication Activism Nonprofits Marketing 207

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. As the author of most of our #NPCOMMLIFE posts, the well-being of our community is very important to me.

Communication 217

Communication Retention Collaborations Nonprofits 217

Nonprofit Marketing Guide

MARCH 9, 2023

Marketers everywhere are yelling from the mountain tops about how this is the future of marketing as we know it. With all these conversations about artificial intelligence, it might be overwhelming to consider where to begin or how to utilize it as social impact communicator. AI is no longer a futuristic concept.

Communication 226

Communication Technology Nonprofits Ethics 226

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. You have to ensure you have all the right ingredients and components necessary to help your activities grow and flourish. Your carefully nurtured marketing efforts will yield fruitful results.

Marketing 188

Marketing Marketing Finance Advertising 188

Nonprofit Marketing Guide

JUNE 28, 2022

Now for the first time in my storied nonprofit career, I’ve had the honor of working with a team, including my cohort Nicki Faircloth, that not only centers on equity but also works actively to uproot systems of oppression internal and external. Looked around who wasn’t at the table or represented in our communications and hired “experts”.

Communication 193

Communication Collaborations Culture Activism 193

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. An easy way to do this is to set aside a slot on each board meeting agenda to discuss marketing. That’s not uncommon.

Marketing 215

Marketing Marketing Nonprofit Leadership Nonprofits 215

Nonprofit Marketing Guide

DECEMBER 8, 2021

This is happening in the middle of budget season, grant reporting, wrapping up that fall event, and various program marketing initiatives. Every day, a great snowfall of new emails with marketing requests blankets your inbox, while also dreading the inevitable task of identifying from where 2022 funding will come. .

Associations 255

Associations Management Marketing Marketing 255

Nonprofit Marketing Guide

FEBRUARY 17, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? This week we have design tips for social media, marketing tips from Rihanna, effective Instagram ads and more. Twitter Outlines the Best Performing Super Bowl Ads, Based on Tweet Activity. Orange Beach, AL Happy Friday!

Marketing 198

Marketing Marketing Nonprofits Communication 198

Nonprofit Marketing Guide

MARCH 10, 2023

Time to spring forward…into the most helpful articles, posts, and tips for nonprofit marketers. This week we have examples of great personalized emails, choosing happy or sad images, March Madness for marketers, an inclusive tech glossary and more. Should your communications and images go Happy or Sad?

Marketing 198

Marketing Marketing Nonprofits Communication 198

Nonprofit Marketing Guide

MARCH 25, 2022

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Let’s talk about Incorporating Infographics In Your Marketing Strategy. Need to improve your Active Listening Skills in the Workplace ? Homecoming. Disney Springs, FL. Hello, Friends!

Communication 180

Communication Nonprofits Production Retention 180

Affnetz

SEPTEMBER 2, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum The best software for fundraising activities include a range of impressive features that help with the different stages of a fundraising cycle. This major pitfall can be avoided by investing in the best software for fundraising activities.

Activism 130

Activism Fundraising Fundraising Management 130

Nonprofit Marketing Guide

MARCH 25, 2019

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! She is also on the Action Civics Advisory Committee for Sacramento County and an active volunteer at her daughter’s elementary school. I often check in with any active partners during this time. Don’t see the form?

Public and Social Policy 190

Public and Social Policy Communication Public Policy Public and Nonprofit Management 190

Nonprofit Marketing Guide

APRIL 14, 2022

It’s one of the most common complaints we hear from nonprofit communicators: I don’t have enough time to do all this work. . But we also know that if you work in nonprofit communications, 99% of the time, you’ve been asked to do too much (or have agreed to do too much or have too many great ideas on your own).

Communication 173

Communication Production Management Collaborations 173

Nonprofit Marketing Guide

MARCH 3, 2022

Your nonprofit’s communications and marketing workload requires more staff members than you have now. With that rapid growth often comes additional investment in communications teams. Few executive directors really understand the level of stress involved in nonprofit communications and marketing work.

Communication 173

Communication Collaborations Production Leadership 173

Socailbrite

SEPTEMBER 26, 2022

Yet it is action, not avoidance, that will inspire others to do the same and, ultimately, create a culture of effective activism for change. For nonprofit organizations and communicators in particular, we have a responsibility to find ways to inspire constituents to act on important issues that affect us all.

Activism 111

Activism Construction Energy Homelessness 111

Nonprofit Marketing Guide

JULY 8, 2021

I’ve been in a lot of conversations lately where I’m encouraging nonprofit comms staff to create levels or tiers that represent a certain level of comms staff effort and/or a certain volume of communications activity, such as numbers of emails or social media posts. Additional communications added to the editorial calendar.

Communication 277

Communication Activism Marketing Marketing 277

Clairification

JANUARY 8, 2024

Yet too few organizations make the effort to operationalize this construct into their fundraising and marketing planning. Actively Build Donor Trust The Donor’s Bill of Rights is a great starting point. The post 10 Strategies to Actively Build Nonprofit Donors Trust appeared first on Clairification. You should.

Activism 115

Activism Construction Retention Philanthropy 115

Nonprofit Marketing Guide

JULY 21, 2023

I myself am going to both, but not before I bring you the most helpful articles, posts, and tips for nonprofit marketers. This week we have TikTok and YouTube Updates, how to handle different social media interactions, active users on Threads, website tips, and more. Here are some TikTok Updates Marketers Need to Know.

Marketing 169

Marketing Marketing Ethics Nonprofits 169

Affnetz

MAY 21, 2024

This will help you tailor the curriculum, activities, and overall experience to meet the needs and interests of your target audience. Develop a curriculum that aligns with your chosen theme and incorporates hands-on activities, interactive workshops, and engaging presentations. Will the curriculum be flexible?

Management 246

Management Nonprofit Administration and Development Public and Nonprofit Management Children 246

NonProfit Leadership Alliance

JANUARY 3, 2023

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Daily active users from your community.

Marketing 200

Marketing Marketing Collaborations Public and Nonprofit Management 200

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent? We don’t know yet. .

Leadership 357

Leadership Nonprofits Entrepreneurship Values 357

Nonprofit Marketing Guide

APRIL 21, 2021

We get this question so often we created a free online course that will help you create a plan for real success (as opposed to vague “awareness” activities that are usually a waste of time). Which communications tactics to use. You aren’t alone. What “raising awareness” really means. How to measure your success.

Activism 281

Activism Communication Marketing Marketing 281

NonProfit PRO

APRIL 12, 2023

A well-timed, personalized outreach activates a feeling of pride in your donors that can inspire them to give. Does your organization have a strategy for stewardship communications with multiple touchpoints throughout the year? Could you use more support in getting creative campaigns across the finish line?

Activism 246

Activism Communication Marketing Marketing 246

Nonprofit Marketing Guide

SEPTEMBER 13, 2021

While many will argue it’s all about pay, according to Gallup research , the highest quit rate is among those that are “not engaged” and “actively disengaged” workers. The post The Great Resignation: Why Your Nonprofit Employees Are Quitting and How to Stop It appeared first on Nonprofit Marketing Guide.

Associations 326

Associations Nonprofits Management Activism 326

Get Fully Funded

FEBRUARY 28, 2022

Whether your ambassador communicates with their friends and family via phone, text, email, or social media is up to them. Let’s say you have an ambassador who is active in the running community. You know this billboard will be a game-changer for community engagement and help you reach more people.

Activism 127

Activism Fundraising Fundraising Food 127

Nonprofit Marketing Guide

DECEMBER 13, 2023

As a nonprofit marketer, getting your budget items or overall budget approved is a crucial part of rolling out an effective marketing strategic plan but can sometimes be intimidating. For more on nonprofit marketing budgets, join us for Strategic Nonprofit Marketing Budgets: Your Roadmap to Approval and Impact.

Finance 232

Finance Activism Marketing Marketing 232

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. But, even when you guess right, it’s possible that your marketing is creating harm. And when you don’t guess right, your marketing is both harmful and ineffective. .

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 234

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 234

Nonprofit Marketing Guide

OCTOBER 19, 2023

My third book urges you to be CALM not BUSY if you want more communications success. It’s all about how your nonprofit communications team and your organizational as a whole work together. Have clear lines of authority, delegation, and communication internally. Ground everything in a Quick & Dirty Marketing Plan.

Collaborations 215

Collaborations Activism Communication Production 215