Remove Activism Remove Altruism and Helping Remove Participation and motivation
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The next generation seeks social change from the ground up. Fundraisers need to adapt 

Candid

According to Foundation Source’s survey on how Gen Z and Millennials view charitable giving, the next generation started giving at a young age—just 14 years old for the average Gen Zer—and they show continued interest in charitable activities. Volunteering can bridge that gap as an approachable way for them to begin charitable activities.

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3 Steps to Comms that Connect (Frank Talk: Part 2)

Getting Attention

Hope: Brains work on stories, and humorous stories activate altruism and hopefulness. Relevance rules, and is the only path to empathy: Believe it or not, effective change is being motivated by Hollywood. If you’ve seen any of these films from Participant Media — The Cove, Contagion, The Help, Food Inc.

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Your mission is the gift. Really.

Nonprofit Marketing Blog

If donor gifts actually depress donations, does that mean that fundraising incentives like t-shirts, tote bags, and custom jerseys are not effective in getting participants to solicit gifts from their friends? Is it the reward or the increased communication that has inspired the fundraising activity? Incentives beget more incentives.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. Otherwise, it won’t motivate action. The narrative arc. Story moves through a narrative arc. The inciting incident.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. Here are some ways you can use behavioral science in your social media strategy: The power of participation.

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Why You Should Never Feel Bad About Asking Someone To Give

Bloomerang

It’s helpful to reconnect with all the benefits giving has to offer. 1989 study by behavioral economist James Andreoni : The concept of “warm-glow giving” – also called “impure altruism” because the giver gets something back — is introduced. If you want happiness for a lifetime, help somebody.”