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The next generation seeks social change from the ground up. Fundraisers need to adapt 

Candid

According to Foundation Source’s survey on how Gen Z and Millennials view charitable giving, the next generation started giving at a young age—just 14 years old for the average Gen Zer—and they show continued interest in charitable activities. Volunteering can bridge that gap as an approachable way for them to begin charitable activities.

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How social sharing sparks ‘generational generosity’ for nonprofits 

Candid

Intentionally adapting strategies to meet the unique preferences of each generation will help deepen supporter engagement and unlock untapped fundraising potential. This kind of personalized approach helps build lasting support and loyalty across all generations. Not sure where to begin?

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17 Creative Giving Tuesday Ideas to Make a Difference

NonProfit Leadership Alliance

Giving Tuesday , celebrated globally on the first Tuesday after Thanksgiving, embodies the spirit of generosity and altruism. Setting the Stage: Understanding Giving Tuesday A History of Generosity In the wake of consumer-driven holidays like Black Friday and Cyber Monday, Giving Tuesday emerged as a beacon of hope and altruism.

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

The Yale researchers who conducted the study, George Newman, and Jeremy Shen, found that the most probable reason for the negative effect on contributions was that the gift activated a feeling of selfishness in donors, which, in turn, reduced altruism and cut the average donation. The lesson is that quality matters more than quantity.

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Time To Celebrate: Nov. 15th Is National Philanthropy Day

Bloomerang

His idea was to bring attention to the positive impact philanthropy has on society and to encourage people to become more involved in charitable activities. The Association of Fundraising Professionals (AFP) played a significant role in promoting and organizing National Philanthropy Day activities. In the U.S.,

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Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Nonprofit Marketing Guide

A UVP is created by private-sector marketing experts to help a business fine-tune its sales strategy. The tips below will help your nonprofit create your UVP. This exercise may seem silly, but it is incredibly helpful. People buy these things for more nuanced reasons than pure altruism. Listen for pain points.

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Newsletter: 'Chick Fries' P**s Off Women ; Popeye's Raises Nearly $1M for MDA ; Kraft Bails Out Young Lawbreakers

Selfish Giving

According to Seth: Zig Ziglar used to say, "You can have everything in life you want, if you will just help other people get what they want." I just like the help other people get what they want part. Focus 100% on helping your partners reach their goals. Clever activation. Let me know what happens. Partnership notes ??The