Nonprofit Marketing Guide

NOVEMBER 8, 2018

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. We most often see this strategy in play as direct mail acquisition fundraising. . This is another popular strategy for nonprofits, especially via social media advertising. .

Communication 210

Communication Public and Nonprofit Management Advertising Nonprofits 210

NonProfit Leadership Alliance

JUNE 5, 2024

Encouraging empathy, active listening, and open-mindedness can help employees appreciate diverse perspectives and experiences. Leaders should lead by example by actively engaging with employees of all generations, soliciting feedback, and fostering an inclusive and supportive work environment.

Collaborations 211

Collaborations Public and Nonprofit Management Culture Leadership 211

Nonprofit Marketing Guide

JULY 12, 2023

You have to ensure you have all the right ingredients and components necessary to help your activities grow and flourish. We also need to show impact and return on investment (ROI) for our marcomm activities and your budget is the starting point for that. Could be something to look at next go around. What’s in it?

Marketing 187

Marketing Marketing Finance Advertising 187

Get Fully Funded

OCTOBER 28, 2024

Whether you’re a fundraising pro or completely new to the process, choosing the activity you center your fundraiser around can be a real challenge. What kind of activity makes sense for your organization? Here at Auctria and Get Fully Funded, we’ve been inspired by tournaments as a fundraiser activity lately!

Fundraising 52

Fundraising Fundraising Advertising Activism 52

Ann Green

MARCH 11, 2021

Your nonprofit website is a valuable tool for modern fundraising. Advertise your upcoming campaigns and events. This might seem like a no-brainer, but your website should showcase all of your upcoming fundraising campaigns and events. Consider creating consistent and active blog content! By Anne Stefanyk.

Advertising 228

Advertising Nonprofits Recruitment Marketing 228

Candid

JULY 16, 2024

We’re hearing from many nonprofit fundraisers that it’s harder than ever to drive revenue growth. According to the Fundraising Effectiveness Project , in 2023, the number of donors was down three years in a row, while Giving USA found that total individual giving fell 2.4%, adjusted for inflation. Scrutinize your fundraising campaigns.

Fundraising 111

Fundraising Fundraising Advertising Nonprofits 111

Marketing for the Modern Nonprofit

JANUARY 31, 2025

However, with so much fundraising focusing on maximizing these opportunities, its easy to overlook strategies to boost daily donations. This allows them to focus on their programs or growth instead of constantly fundraising to make ends meet. Your nonprofit will decide on a proven and reputable shoe drive fundraising provider.

Social Enterprise 59

Social Enterprise Social Enterprise Fundraising Fundraising 59

Get Fully Funded

MARCH 6, 2023

A very common “go-to” funding idea for small nonprofits is fundraising events. Some fundraising events are huge, drawing attendees and sponsors like moths to a flame. You can raise money with all kinds of fundraising events like parties, galas, sporting events, concerts… and the list goes on and on. BUT the flip side?

Fundraising 130

Fundraising Fundraising Advertising Nonprofits 130

Get Fully Funded

OCTOBER 28, 2024

Whether you’re a fundraising pro or completely new to the process, choosing the activity you center your fundraiser around can be a real challenge. What kind of activity makes sense for your organization? Here at Auctria and Get Fully Funded, we’ve been inspired by tournaments as a fundraiser activity lately!

Fundraising 104

Fundraising Fundraising Advertising Activism 104

Bloomerang

OCTOBER 24, 2024

Most nonprofits rely on a few annual fundraising events to bring in much-needed donations and to raise awareness for their cause. There are so many forms of fundraising events, from charity runs to fundraising festivals. These goals will help you plan your event with a specific objective and fundraising target in mind.

Recruitment 103

Recruitment Nonprofits Management Food 103

Nonprofit Marketing Guide

DECEMBER 6, 2018

As a refresher, common goals — the broad outcomes you seek via communications — include engaging your community to keep people inspired and active in your work, raising awareness of issues to educate people on your cause, advocating on your issues, brand building/reputation management, and fundraising from individuals.

Communication 209

Communication Retention Nonprofits Advertising 209

Selfish Giving

DECEMBER 4, 2019

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] One of the most popular types of cause marketing campaigns is a charitable sales promotion in which a business advertises that the purchase or use of certain goods or services will benefit a charitable organization (e.g., “For

Law 147

Law Advertising Non-Profits Charitable Organizations 147

Nonprofit Tech for Good

JULY 2, 2020

Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. If your nonprofit’s account is already active but registered as a personal account, you can also switch over from a personal to a business account without losing followers. Take Advantage of Instagram’s Advertising Features.

Fundraising 132

Fundraising Fundraising Nonprofits Production 132

Marketing for the Modern Nonprofit

DECEMBER 12, 2024

Whether youre bolstering a volunteer force to get out the vote for an election or recruiting for an upcoming fundraising event, social media can mobilize new and existing volunteers for your cause. Just remember, youll have to actively moderate these groups to mitigate harmful content, so start small and expand to new platforms sustainably.

Public and Social Policy 98

Public and Social Policy Recruitment Public and Nonprofit Management Collaborations 98

NonProfit Leadership Alliance

JUNE 12, 2024

Pledge fundraising campaigns are a dynamic way to inspire donors to commit to future gifts by engaging their competitive spirit. Ideally, your fundraising platform will have key features like easy-to-create, personal donation pages, and tools that help track fundraising progress. Engagement: Cast a wide net.

Participation and motivation 130

Participation and motivation Fundraising Fundraising Disaster Relief 130

Fundraising Coach

JANUARY 19, 2023

If you did, you were offering free advertising to Amazon. Offering free advertising to a corporation is your choice. But ask yourself: Did you offer that kind of constant visibility to any of your fundraising event sponsors? You’re actively encouraging people to support your nonprofit by leaving it’s site.

Advertising 98

Advertising Fundraising Fundraising Activism 98

Selfish Giving

FEBRUARY 29, 2020

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts UBIT [Coming Soon!] If included, such minimum guarantee and/or donation cap should be clearly disclosed in both the contract as well as in any advertisements. A promotion can have neither, one, or both, of these terms.

Law 147

Law Advertising Charitable Organizations Activism 147

NonProfit Leadership Alliance

APRIL 19, 2023

Pledge fundraising campaigns are an excellent way to encourage your donors to make gifts by engaging their competitive spirit. During a pledge fundraiser, a donor promises to contribute a specific amount in the future or over a certain time frame. Make sure to announce the date and time of the fundraiser at least a month in advance.

Participation and motivation 147

Participation and motivation Fundraising Fundraising Advertising 147

NonProfit Leadership Alliance

JANUARY 3, 2023

Social impact organizations often encounter the paradoxical issue of spending money to fundraise. Daily active users from your community. Take this chance to not only support your fundraising efforts but to convert casual page visitors into invested supporters. Written by: Javan Van Gronigen. Reading Time: 5 minutes.

Marketing 203

Marketing Marketing Collaborations Public and Nonprofit Management 203

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

Fundraising 134

Fundraising Fundraising Public and Social Policy Nonprofit Administration and Development 134

Selfish Giving

APRIL 29, 2019

They include activities that are both common to the fundraising sector and unique to their nonprofit at the same time. Many organizations have local affiliates, agencies or chapters that activate national partners at the local level. Others have various departments at the national level activating and fulfilling partnerships.

Activism 174

Activism Values Advertising Communication 174

Nonprofit Tech for Good

JUNE 23, 2020

Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.

Fundraising 136

Fundraising Fundraising Nonprofits Public and Nonprofit Management 136

Bloomerang

AUGUST 4, 2022

In this roundup, I compiled the best year-end fundraising advice from several nonprofit consultants in my network. If you had one piece of advice for successful end-of-year fundraising what would it be? From Tom Ahern , professional copywriter, coach, author of 8 fundraising books , and town crier for donor love. Start earlier.

Fundraising 128

Fundraising Fundraising Nonprofits Retention 128

Ann Green

MAY 19, 2022

An online fundraising page is crucial for a crowdfunding campaign’s success. If your fundraiser involves in-person events or activities, also include a place on your page where participants can share their own photos to supplement the ones you post. Moreover, regular updates directly correspond to fundraiser success.

Advertising 177

Advertising Activism Management Communication 177

The NonProfit Times

SEPTEMBER 30, 2024

Fundraisers are scrambling to comply with an October 12 deadline to register without penalties with the State of California regarding the Supervision of Trustees and Fundraisers for Charitable Purposes Act. Passed in 2021 , it establishes a new statutory framework regulating online charitable fundraising platforms.

Law 100

Law Fundraising Fundraising Charitable Organizations 100

Nonprofit Marketing Guide

OCTOBER 18, 2018

Engaging our community to keep people inspired by and active in our work. Fundraising Goals. Supporting fundraising from individuals making small to medium gifts. Supporting major donor fundraising. Supporting event fundraising (galas, walks, etc.). Question #1: What are our communications goals?

Recruitment 170

Recruitment Public and Nonprofit Management Education Education 170

Nonprofit Tech for Good

AUGUST 9, 2021

Since then it has grown from 106 million active monthly users to 310 million active monthly users. In the age of monetizing social media through algorithms and paid advertising revenue models, getting two clicks per 100 followers is generous. Upload work projects, such as presentations, videos, or special fundraising campaigns.

Public and Social Policy 144

Public and Social Policy Nonprofits Activism Leadership 144

Nonprofit Tech for Good

FEBRUARY 22, 2021

Considering that the Google Ad Grant provides free advertising to nonprofits, this is an ideal way to recruit future employees online. If you’re a nonprofit, the Google Ad grant offers up to $10,000 of funding every month for Google advertising. Is the Google Ad Grant Right for My Organization? How Do Google Ad Grants Work?

Advertising 131

Advertising Recruitment Management Food 131

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. People who are active on Twitter tend to be plugged into current events and trending news. Twitter is not for every nonprofit.

Public and Nonprofit Management 137

Public and Nonprofit Management Nonprofits Activism Advertising 137

Get Fully Funded

SEPTEMBER 13, 2022

We all know that running a nonprofit requires fundraising , but how do you plan a fundraiser ? No matter how large or small, every fundraiser or fundraising activity requires structure and planning to be successful. You see, you can host any fundraiser and make money. Where do you even begin? Set a Goal.

Fundraising 111

Fundraising Fundraising Recruitment Public and Nonprofit Management 111

NonProfit Leadership Alliance

JUNE 9, 2024

As your team develops the core skills needed for marketing, you’ll find you have more success in other areas of your operations, like fundraising. Access free advertising through the Google Ad Grant program. In this short guide, we’ll explore four quick tips for your next outreach campaign. Let’s begin!

Disaster Relief 130

Disaster Relief Advertising Nonprofit Leadership Nonprofits 130

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. Informing about events and selling tickets to meetings, galas, fun runs, or any other activity. So what are Google Ad Grants ?

Public and Nonprofit Management 136

Public and Nonprofit Management Nonprofit governance and management Advertising Nonprofits 136

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without purchasing advertising, the best a nonprofit can do to increase reach and engagement is to: 1) Post 2-5 times weekly. The vast majority of all Facebook revenue (97%) was donated through peer-to-peer Facebook Fundraisers (discussed in #5 below).

Nonprofits 145

Nonprofits Advertising Non-Profits Fundraising 145

Get Fully Funded

DECEMBER 9, 2024

As a fundraising or marketing professional, you likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or otherwise support your cause.

Environmental 52

Environmental Advertising Activism Marketing 52

Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Keep the momentum going with these creative donor engagement ideas you can apply to your 2021 fundraising strategy: 1) Get personal with gratitude via thank-you videos.

Nonprofits 133

Nonprofits Activism Advertising Fundraising 133

Nonprofit Tech for Good

MAY 7, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. billion monthly active users of which 65% access the site daily and spend an average of 40 minutes per day on the platform.

Advertising 70

Advertising Activism Nonprofits Technology 70

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 5, 2023

Online Fundraising Online fundraising is a critical component of digital marketing for nonprofits. Use social media to promote your fundraising campaigns and highlight the impact of donations. Paid advertising can help you reach a targeted audience and drive relevant traffic to your website or donation pages.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 98