Marketing for the Modern Nonprofit

OCTOBER 11, 2023

Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever!

Marketing 108

Marketing Marketing Advertising Collaborations 108

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 5, 2023

Paid Advertising It’s a good idea to allocate a portion of your budget to paid advertising on platforms like Google Ads and Facebook Ads. Paid advertising can help you reach a targeted audience and drive relevant traffic to your website or donation pages. GDPR) and nonprofit tax laws.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 98

Candid

JULY 16, 2024

To add to the challenges of rising costs and tepid donor response, election campaigns in 2024 are driving media saturation and higher advertising costs. Whether driven by inbox clutter, donor fatigue, or media saturation, the results are the same: a net reduction in donor activation. Embrace data-driven decisions.

Fundraising 111

Fundraising Fundraising Advertising Nonprofits 111

Candid

AUGUST 11, 2022

Sponsorships are a form of advertising in which companies pay to be associated with certain nonprofit events. . Cause-related marketing is a mutually beneficial collaboration designed to promote the corporation’s sales and the nonprofit’s cause. . Pro bono services are when a nonprofit gets help from experts at a corporation. .

Philanthropy 105

Philanthropy Environmental Advertising Governance 105

Ann Green

JANUARY 20, 2021

Make sure to advertise this on your website so potential members have a clear impression of all you have to offer. Active efforts to engage your members online will increase their chance of renewing their membership. Even if your membership is large, your nonprofit won’t create a meaningful impact if your members aren’t active.

Nonprofits 156

Nonprofits Participation and motivation Management Communication 156

Stanford Social Innovation Review

SEPTEMBER 13, 2023

Big tech companies would like us to believe AI and smart tools are a panacea for all their woes, but the reality is these companies are powered by a hidden army of human beings whose job it is to make Big Tech’s platforms function as advertised – and keep their gigantic profits flowing in.

Public and Social Policy 143

Public and Social Policy Nonprofit Administration and Development Health Collaborations 143

Nonprofit Tech for Good

JANUARY 24, 2021

This opens the possibility for multiple activities to occur at once, such as games , a meditation activity, presentations, auctions , and more. You can also “invite” people who engage with your posts or advertisements to like your page if they haven’t already. 5) Collaborate with your surrounding community.

Nonprofits 133

Nonprofits Activism Advertising Fundraising 133

Top Nonprofits

JANUARY 22, 2024

Collaborate with an influencer. Look into paid advertising opportunities. Also, look out for any nonprofit advertising discounts while you research. Collaborate with an influencer. You might already work with professionals for other nonprofit activities, so why not work with a professional content creator?

Advertising 101

Advertising Nonprofits Collaborations Marketing 101

NonProfit Leadership Alliance

JUNE 12, 2024

Promotion: Advertising your event is crucial to its success. Strategic steps for a successful matching gift drive include: Corporate Collaboration: Seek out a corporate partner with an established gift-matching program. Engaging Activities: Intersperse the dancing with live performances, games, or dance-offs to maintain engagement.

Participation and motivation 130

Participation and motivation Fundraising Fundraising Disaster Relief 130

Stanford Social Innovation Review

OCTOBER 18, 2023

As Women in Informal Employment: Globalizing and Organizing (WIEGO) has pointed out, although mainstream economists tend to cast the informal economy as either a small collection of “plucky entrepreneurs” or people engaged in illegal activity, in fact, in many developing countries, the informal economy is the real economy.

Public and Social Policy 145

Public and Social Policy Governance Law Technology 145

Bloomerang

MARCH 14, 2025

In this blog post, well explore how to align your internal team for fundraising successbreaking down silos, fostering cross-department collaboration, and ensuring that everyone is engaged in achieving your organizations philanthropic goals. Because when fundraising becomes a team effort, the results speak for themselves.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Create a list of donors who have not donated in 18 months and point them toward an upcoming event, or other activity. Solicitation (Passive and Active).

Fundraising 134

Fundraising Fundraising Public and Social Policy Nonprofit Administration and Development 134

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2023

With limited volunteers and small budgets, several nonprofits aren’t able to “invest” in paid social media advertising. Document Your Efforts As a nonprofit, you can actively capture visuals of your campaigns and initiatives to create content for social media. Social media marketing for nonprofits can be tricky.

Non-Profits 98

Non-Profits Charitable Organizations Collaborations Marketing 98

Nonprofit Marketing Insights by GlobalOwls

JANUARY 26, 2022

LinkedIn is becoming a Content Powerhouse with many opportunities to build a strong following, organic, and via paid advertising. Be sure to post content when your followers are most active. The people you’ll reach will at least have a LinkedIn account but will likely also be highly active on the platform. We want to help.

Non-Profits 145

Non-Profits Production Social Enterprise Social Enterprise 145

Nonprofit Marketing Insights by GlobalOwls

AUGUST 21, 2023

Chapters 7 Top Roles of App Development in Digital Marketing According to Statista , in 2022, global internet advertising revenue stood at 484 billion U.S. Harnessing the Power of Push Notifications Push notifications are short messages that apps can send to users even when the app is not actively being used. So, let’s get started.

Marketing 90

Marketing Marketing Production Retail 90

NonProfit Quarterly

AUGUST 15, 2023

We need to steward intentional collaboration that connects emerging forms of local journalism—which is already elevating the voices of the marginalized, naming hard problems, and creatively pushing for systemic solutions in communities—to trans-local reporting that can help connect the dots and weave larger movements.

Public and Nonprofit Management 98

Public and Nonprofit Management Philanthropy Advertising Foundations 98

Pam Moore

JULY 29, 2024

Tap into the OPXFactor – Other People's Content, Community and Advertising Dollars: 32. Develop a strategy to identify, engage, and collaborate with influencers who align with your brand values. Monitor Competitor Activity : Keep an eye on your competitors' social media strategies. Content, Commerce and Customer Care: 33.

Culture 133

Culture Technology Participation and motivation Leadership 133

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 10, 2024

Quip – Rather than a tool, Quip is a more collaboration and comprehensive platform that helps in organizing better team coordination. You could also access the activity tabs on the dashboard of the Heroku apps and then understand the performance in a better way. This will help boost close interaction and more engagement.

Retail 98

Retail Production Healthcare Management 98

Bloomerang

OCTOBER 16, 2023

These solutions optimize and expand your fundraising and donor stewardship activities to help form long-lasting relationships. However, there are some pros and cons that you should consider before test-driving a solution that is advertised as free. Charity Engine CharityEngine is an “all-in-one solution” for donor management.

Public and Nonprofit Management 103

Public and Nonprofit Management Management Advertising Activism 103

Nonprofit Tech for Good

DECEMBER 14, 2022

You can collaborate with other nonprofits in your region or in your issue area to investigate whether you can all offer benefits for each other. Feature your donor images and quotes in social media advertising. How can you grow your email list to activate and build your organization’s power? Get creative. Program-Related Perks.

Public and Social Policy 132

Public and Social Policy Participation and motivation Activism Education 132

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 9, 2023

AI will probably not replace you as an Advertising Marketer, but someone that uses AI and other marketing tools more efficiently might. Optimal Posting Times: AI tools will predict the best times to post based on when a brand’s target audience is most active. The AI Ad Copy Generators in this article come with a free trial.

Ethics 78

Ethics Collaborations Production Marketing 78

Bloomerang

JANUARY 29, 2024

If your nonprofit offers memberships to engage supporters more deeply in your organization’s activities, you need robust software to keep your program organized. GlueUp GlueUp is advertised as an “all-in-one engagement management CRM,” with solutions for nonprofits, associations, chambers of commerce, and other membership organizations.

Public and Nonprofit Management 105

Public and Nonprofit Management Associations Management Nonprofits 105

Bloomerang

AUGUST 21, 2023

Collaborate with peers : Engage with other fundraisers and organizations to share insights and best practices. Collaborative efforts can lead to innovative solutions and improved fundraising results. Stay agile and be ready to adapt your strategies as needed based on new information or developments in the fundraising environment.

Fundraising 98

Fundraising Fundraising Finance Retention 98

Top Nonprofits

OCTOBER 9, 2024

Meanwhile, other standout giving programs include : Matching gifts Google & Google Ad Grants Google’s Ad Grants program provides nonprofits with free advertising credits to promote their causes on Google’s search platform. Learn more about the corporate partnership here. Learn more about the corporate partnership here.

Volunteerism 52

Volunteerism Volunteerism Disaster Relief Food 52

NonProfit Quarterly

FEBRUARY 28, 2024

The children and grandchildren of Walmart co-founder Sam Walton have long embedded their interests, and, more importantly, their money, among industry groups, policymakers, academics, activists, and NGOs active in the future of food. The Waltons aren’t alone among large grantmakers interested in the Colorado River.

Public and Social Policy 136

Public and Social Policy Environmental Public and Nonprofit Management Philanthropy 136

Nonprofit Megaphone

SEPTEMBER 30, 2024

When your organization ranks at the top of search results, you’re shining a spotlight on your mission for every one actively looking for information related to what you stand for. Unlike paid advertising, which stops being effective when the funding does, SEO provides long-lasting benefits that keep on giving.

Nonprofits 52

Nonprofits Advertising Foundations Marketing 52

Bloomerang

MAY 7, 2021

I am a child of the ’80s, so I have to have a little fun when I use the word collaborate there. But collaborate, collaborate with other organizations. I live just outside of Harrisburg, Pennsylvania, and two organizations with very different missions collaborate there on an annual fundraising event. All right.

Public and Nonprofit Management 120

Public and Nonprofit Management Foundations Fundraising Fundraising 120