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Why Identifying Your Nonprofit Target Audience Matters Too many nonprofits fall into the trap of broadcasting messages to bystanders instead of strategically engaging the right people. Traditional audience personas can be helpful, but they often dont capture the true motivations behind why people engage with your cause. Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and in
By M.J. Prest New York Genome Center/John Abbott Photography The New York Genome Center is an independent, nonprofit academic research institution that serves as a multi-institutional hub for collaborative genomic research. Plus, the 1803 Fund pledged $75 million to Oregon groups that serve Black youths, and the Bezos Earth Fund and the Global Methane Hub will give $27.4 million to lower methane emissions through livestock breeding programs.
After Edward Blum's complaint to the IRS about the Gates Foundation's "illegal" scholarship program for students of color, the Seattle philanthropy giant said it would change the scholarship's eligibility criteria to include all races. By Alex Daniels Susan Walsh/AP After Edward Blum's complaint to the IRS about the Gates Foundation's "illegal" scholarship program for students of color, the Seattle philanthropy giant said it would change the scholarship's eligibility criteria to include all race
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Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Image Credit: Photo by Anton on Unsplash This past weekend, a friend asked me, How are you really ? The first word that came to mind was lonely. Freezing in placeis rarely a winning strategy, even if it is dressed up as such. Not because I dont have a great team and a loving family, but because professionally, Im sensing the fear gripping all of us as the federal administration threatens our community, our organizations, and even our industry.
Couldnt make it to the Nonprofit Leadership Alliances annual Elevate Conference on February 25-27 th , 2025? Now, you dont have to miss out! Elevate 2025 On Demand is officially live and ready for you to stream at your convenience. Elevate is a 3-day virtual nonprofit conference designed to help mission-driven professionals and organizations thrive in a rapidly evolving world.
The donation from James and Patricia Anderson will back engineering programs and help recruit more faculty and Ph.D. students to the universitys engineering school. By Maria Di Mento Wayne State University James and Patricia Anderson gave Wayne State University $50 million to support programs in the College of Engineering, which will be renamed for them.
The donation from James and Patricia Anderson will back engineering programs and help recruit more faculty and Ph.D. students to the universitys engineering school. By Maria Di Mento Wayne State University James and Patricia Anderson gave Wayne State University $50 million to support programs in the College of Engineering, which will be renamed for them.
Ditch the cookie-cutter thank-you. Todays donors expect moreand deserve it. Learn how to deliver powerful, personalized stewardship that speaks directly to each type of donor. Backed by psychology and real-world success, this session will show you how to use gratitude strategically to boost retention, increase giving, and create lasting impact. If you want donors to feel seen, valued, and inspiredthis is your must-attend session.
Great piece, Amy! Love the idea of ‘Make America Kind Again, a.k.a. MAKA. Maybe we could start this desperately needed movement!! Also, #9… think like the recipient of the message; what would they want to hear and how do you want to make them feel or respond to your message. Finally… what to do when writer’s block hits– how I wish I could take my computer into the shower!
Fundraising success relies on strong donor relationships, but manual data management makes engagement difficult. The Daxko Operations + Bloomerang integration eliminates this challenge by automating donor insights, strengthening retention, and enhancing engagement. With real-time data synchronization, nonprofits can ensure accurate donor records, streamline fundraising efforts, and personalize outreach for lasting impact.
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Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Not all nonprofit web design solutions are created equal. Our one-pager breaks down the must-have features every nonprofit should prioritize, including mobile-friendly accessibility, seamless donation integration, SEO, top-tier security, and affordable customization. Learn how to maximize your websites impact without breaking the budget. Download now to ensure your nonprofits site is built for success!
Image Credit: Photo by cottonbro studio on Pexels When Courtney Harge, former CEO of cultural arts organization OF/BY/FOR ALL first approached her board to let them know that she was concerned they may need to close, the response she received seemed to convey that it simply wasnt a possibility. When mission-driven organizations end with care, it can help ensure the wellbeing of their outgoing staff, their communities, and future work.
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By Armando Zumaya Right now, many nonprofits are asking foundations for more money, and for good reasons. Some have lost federal funding, and some are impacted by the ending of federal programs, butespecially in the social, racial, and environmental justice movementsfoundations are overwhelmed and threatened. Some foundations are considering stepping back from their principles and not funding those causes anymore.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
By Jim Rendon Taylor Callery for the Chronicle Since last spring, when she left the Gates Foundation, she's written another book and announced a billion dollars in new funding discovering creative ways to support women and inspiring more of them to give.
Ditch the cookie-cutter thank-you. Todays donors expect moreand deserve it. Learn how to deliver powerful, personalized stewardship that speaks directly to each type of donor. Backed by psychology and real-world success, this session will show you how to use gratitude strategically to boost retention, increase giving, and create lasting impact. If you want donors to feel seen, valued, and inspiredthis is your must-attend session.
I just read this on a marketing blog: Millennials are looking for experiences that are unique, creative, and edgy. That is a useless and silly assertion. It might be true of some millennials. There might be research showing its a trait more common among millennials than others. But as a blanket assertion, its not only unprovable, it is almost certainly untrue.
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Todays question comes from a nonprofit employee who wants advice on how to get started with AI for nonprofits: Dear Charity Clairity, I know I should be using AI or ChatGPT to be more efficient in my work, but just dont know how to get started.
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Prioritize your career development and book your ticket to AFP ICON 2025! The worlds No. 1 fundraising conference provides insights from industry leaders, networking with peers, and innovative strategies to maximize your impact. Whether you're a seasoned expert or new to the field, this is your chance to grow, connect, and get reinvigorated.
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Sponsored by Neon One a software that connects nonprofits with the technology and resources that empower them to build a community of generosity. Donation tax receipts are a must. No, seriously. For any charitable gift over $250, the IRS requires that nonprofits send a receiptand nobody wants to make the IRS unhappy. But donation receipts can also be a great way to give your donors more than just a dry accounting of their recent transaction.
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